We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem.
SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes.
Following are the two ongoing podcast series
1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - Kissflow
Brings in top 2 unique insights from founder's who have scaled
2. Marketing Nation hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako)
All about marketing SaaS products from India to the world, aimed at making India not just a product nation
Catch the episodes on your favorite podcast app:
SaaSBoomi website: https://saasboomi.org/podcast
Apple - https://apple.co/36uzNWl
Google - https://bit.ly/sbpodgoogle
Spotify - https://spoti.fi/3LLJAaC
LinkedIn - https://www.linkedin.com/showcase/saasboomi-podcast
Let us know your feedback or suggestions on past episodes, guest suggestions - we're all ears, do write to us at hello@saasboomi.com
Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4
Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban (https://www.linkedin.com/in/arvind-parthiban/), the Co-Founder & CEO of SuperOps.ai (https://superops.com/), this episode welcomes Ramesh Ravishankar (https://www.linkedin.com/in/rameshravi/), Co-Founder and CGO of Highperformer.ai (https://www.highperformr.ai/), whose previous stints at Freshworks and Google have armed him with unparalleled insights into the digital marketing world.
This conversation delves into the evolving landscape where AI meets content creation, debunking myths about AI's role in the future of marketing jobs by highlighting its potential to enhance human creativity and efficiency. Ramesh shares his journey with Highperformer.ai, offering a unique perspective on leveraging AI to build a robust social presence and the strategic importance of identifying your Total Addressable Market (TAM) early on.
Get a glimpse into product-led growth strategies that attract leads organically, and the critical decision-making between inbound and outbound marketing based on the stage of your company and the current market demands. The episode draws inspiration from Freshworks' success, showcasing how optimizing AdWords strategy and managing lead quality can scale a business from serving SMBs to mid-market enterprises.
Join us for this engaging and insightful session, designed for both budding entrepreneurs and seasoned marketers looking to navigate today's dynamic digital landscape with confidence and creativity.
Key Takeaways:
1:13 - Content Marketing Revolution: AI's Role
3:40 - Ramesh's Journey: Freshworks to Google
5:33 - Highperformer.ai: A Strategic Odyssey
8:49 - Startup Success: Unlocking TAM
13:11 - Growth Hacking with Free Tools
21:07 - Scaling Up: From SMB to Worldwide
23:58 - Lead Quality: Marketing vs. Sales Dynamics
28:10 - The Lead Conversion Debate
29:51 - The Inbound Marketing Roadmap: Strategic Insights
32:06 - Advanced Tactics in Lead Generation
40:39 - GenAI: Transforming Marketing Workflows
43:55 - SEO Evolution: The AI Content Impact
Key Mentions:
ChatGPT
Freshworks
Google
AdWords
LinkedIn
Salesforce
Sora.ai
13 Dec 2023
GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast
Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way. It’s a very intellectual conversation where they talk about very abstract and high-level concepts using anecdotes from their own lives. Enjoy the episode!
Key Takeaways
02:00 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=120s) - Meet the Players!
03:24 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=204s) - Success vs Happiness
06:50 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=410s) - Are You an Architect or a Contractor?
10:00 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=600s) - Early 2000s - A Changing India
12:05 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=725s) - Moving from BPO to Enterprise Segment
17:30 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1050s) - Ameyo’s First Enterprise Customer
19:55 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1195s) - Inside Sales and Sales Development
22:20 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1340s) - Can SMB SaaS Survive?
24:19 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1459s) - Global Emerging Markets
27:07 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1627s) - Different Countries and their Ticket Sizes
31:30 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1890s) - Doing Business in Dubai
35:35 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=2135s) - Team Distribution for International Markets
37:26 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=2246s) - Relationship Building in Emerging Markets
40:20 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=2420s) - Generating Pipelines for Enterprises
45:58 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=2758s) - Ameyo’s Secret Sauce
51:28 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=3088s) - Successful Marketing Strategies
56:18 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=3378s) - Final Words of Wisdom Key Mentions
02:59 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=179s) - OrangeScape (KissFlow)
05:30 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=330s) - Freshworks
05:40 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=340s) - Drishti (Ameyo)
06:35 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=395s) - HP, Oracle, Microsoft, Apple, IBM
06:30 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=390s) - Satyam, Wipro, Infosys, TCS, HCL
11:45 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=705s) - ZOHO
14:45 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=885s) - Helion
14:49 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=889s) - Daksh
15:44 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=944s) - Ameyo
15:59 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=959s) - Peppertap
15:59 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=959s) - Meru
16:00 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=960s) - UrbanCompany
16:38 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=998s) - Ola
17:40 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1060s) - Motilal Oswal
19:36 (https://www.youtube.com/watch?v=tmj-2ExGHfs&t=1176s) - HubSpot
22 Nov 2023
ICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi Podcast
Welcome to another episode of Deep Dive! Suresh (https://www.linkedin.com/in/sureshsambandam/), our host, and Aditya Tulsian (https://www.linkedin.com/in/tulsianaditya/), our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys.
Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an MBA at ISB Hyderabad, launching QuickBooks in India was the experience that revealed a universal truth to him: businesses worry about cash flow, not accounting. In 2016, inspired by these insights, Aditya co-founded Numberz, initially for Indian small businesses, later expanding globally. The company recently got acquired by Chargebee, uniting visionary forces.
In the world of startups, understanding the Ideal Customer Profile (ICP) is like holding the compass that guides the business. The success, failure, or struggles of any company can be traced back to the clarity or confusion they have about the ICP. Aditya and Suresh nail down what it takes to find your perfect ICP, and the struggles and pressures of navigating an acquisition conversation with both the buyer and the team.
Key Takeaways:
00:00 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=0s) - Meet Aditya Tulsian!
07:00 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=420s) - Finding the perfect ICP - Problem first or person first?
08:13 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=493s) - Mr. Cook’s billionaire’s business blueprint
09:15 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=555s) - When Suresh narrowly missed meeting Mr. Cook
11:13 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=673s) - Nuances of B2B and B2C with ICP
15:15 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=915s) - Narrowing down customer segments to ICP
17:54 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=1074s) - Your ICP is actually a combination of 3 people
19:09 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=1149s) - How BYJU’S missed the ICP
21:50 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=1310s) - Tally vs Intuit
22:37 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=1357s) - Numberz’s journey with ICP
27:42 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=1662s) - The buyer, user and influencer of Numberz
30:20 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=1820s) - Repercussions of a vague ICP
32:00 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=1920s) - The fundamental difference between Box and Dropbox
33:46 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=2026s) - Product team’s role in finding the ICP
35:00 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=2100s) - The impact of the right ICP on marketing
38:53 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=2333s) - A leader’s job in the organization
39:45 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=2385s) - Critical points to keep in mind during an acquisition
44:16 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=2656s) - Handling uncertainties like a pro during acquisitions
48:44 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=2924s) - Managing your team’s concerns around an acquisition
52:45 (https://www.youtube.com/watch?v=VTpOr6avbN4&t=3165s) - Closing thoughts
Key Mentions
01:37 - Numberz (https://ar.numberz.in/)
01:40 - ChargeBee (https://www.chargebee.com/)
03:18 - Intuit (https://www.intuit.com/in/)
03:47 - QuickBooks (https://quickbooks.intuit.com/in/online/)
10:36 - KissFlow (https://kissflow.com/)
12:52 - Facebook (https://www.facebook.com/)
19:10 - BYJU’S (https://byjus.com/)
21:50 - Tally (https://tallysolutions.com/)
32:01 - Box (https://www.box.com/)
32:03 - Dropbox (https://www.dropbox.com/)
41:43 - Freshworks (https://www.freshworks.com/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
4.6 / 5
17 ratings
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