On this show, we're going to be talking all about SaaS marketing tactics and influencer partnerships. We're interviewing content creators and brands doing influencer marketing incredibly well.
saasfluencer.substack.com (https://saasfluencer.substack.com/s/saasfluencer?utm_medium=podcast)
Wix's Head of Partnerships & Influencer Marketing, Sarah Adam, shares expert insights on leveraging influencer marketing to target professional audiences and drive business results.
13 Nov 2024TRANSCRIPT
7. A creator, an influencer and a founder walk into a bar...
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As a part of SF Tech week, many of you got to hear 3 amazing speakers in the creator economy breaking down the misconceptions in B2B influencer marketing. If you weren’t able to join us live, now is your time to shine! The event recap is here!
Sooo, what can you learn from this?
🪴💼 How to re-frame how you think about growth when your company evolves from a B2C to B2B company. + is there still room for influencer marketing in the B2B world??
📣 💭 How to have an always on, 24-7, raw & honest focus group (+ more in the episode about how to actually respond to the focus group findings)
🥸 ⁉️ Whether creating controversial content for the sake of drumming up engagement is helping or hurting you in the long-term
🤳🏼🤝 How to take your marketing off the screen and into real life, where it counts (esp. if you’re trying to make sales)
Wait, who are these people again?
So glad you asked, ‘cause they’re all deeply knowledgeable with very different perspectives on the creator economy.
🔵 Colin Rocker (https://www.linkedin.com/in/colinrocker/?utm_source=saasfluencer.beehiiv.com&utm_medium=newsletter&utm_campaign=if-1-person-says-it-100-people-believe-it) - Career-focused Content Creator with 375k+ following on IG (https://www.instagram.com/careercolin/profilecard/?igsh=ZmNvZWRxOGZwbGVo&utm_source=saasfluencer.beehiiv.com&utm_medium=newsletter&utm_campaign=if-1-person-says-it-100-people-believe-it) and Tiktok (https://www.tiktok.com/@careercolin?_t=8rKyKNGEvEo&_r=1&utm_source=saasfluencer.beehiiv.com&utm_medium=newsletter&utm_campaign=if-1-person-says-it-100-people-believe-it), Helping first gen professionals succeed in Corporate America.🔵 Annie Ng (https://www.linkedin.com/in/annieng1/?utm_source=saasfluencer.beehiiv.com&utm_medium=newsletter&utm_campaign=if-1-person-says-it-100-people-believe-it) - Social & Brand Partnerships lead Tango (https://www.linkedin.com/company/trytango/?utm_source=saasfluencer.beehiiv.com&utm_medium=newsletter&utm_campaign=if-1-person-says-it-100-people-believe-it), who has built and growth their influencer marketing program from the ground up.🔵 Leon Lyakovetsky (https://www.linkedin.com/in/leonlyakovetsky/?utm_source=saasfluencer.beehiiv.com&utm_medium=newsletter&utm_campaign=if-1-person-says-it-100-people-believe-it)💬 - Co-Founder of Siftsy (https://www.linkedin.com/company/siftsy/?utm_source=saasfluencer.beehiiv.com&utm_medium=newsletter&utm_campaign=if-1-person-says-it-100-people-believe-it)💬, the social media comment section analytics tool for audience insights at scale.
🔵 and me, Amanda Branson (https://www.linkedin.com/in/amandabranson/?utm_source=saasfluencer.beehiiv.com&utm_medium=newsletter&utm_campaign=if-1-person-says-it-100-people-believe-it) - founder of SaaSfluencer (https://growsaasfluence.com/?utm_source=saasfluencer.beehiiv.com&utm_medium=newsletter&utm_campaign=if-1-person-says-it-100-people-believe-it), the marketing consultancy for B2B brands looking to break the mold and grow with influencer marketing.
-AB
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com (https://saasfluencer.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
In this episode, I talk with Chris Cunningham, one of the Co-Founders of ClickUp and the Head of Social Media Marketing.
We went through his strategy for capturing the attention of his audience, and let me tell you, they’re breaking all the rules.
Listen to the episode to find out:
* How they’re encroaching on 200M views per month on social.
* Why they’ve started over 16 new social media accounts
* How they’re turning casual browsers into buyers
* Chris’s process for running influencer marketing with creators who give a sh*t
and more.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com (https://saasfluencer.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
16 Oct 2024TRANSCRIPT
5. Scribe's Social Media Savvy Strategy
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This episode features Caroline Farley (https://www.linkedin.com/in/carolinefarley/), Influencer Marketing Manager @ Scribe (https://scribehow.com/).
Links referenced:
Farbsy’s Jingle (https://www.instagram.com/p/C4v57wjvVQF)
Theintrovertedattorney’s airport vid (https://www.instagram.com/p/CtwM2fos5Nm)
Influencer marketing and growth strategy support: https://growsaasfluence.com/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com (https://saasfluencer.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
26 Sept 2024TRANSCRIPT
4. Influencers are marketers, not salespeople | Lillian Zhang
"Influencers are marketers, not salespeople."🎙 This week, Lillian Zhang (https://www.linkedin.com/in/lillianzhang1/) and I talked on the SaaSfluencer (https://www.linkedin.com/company/saasfluencer/) podcast about brand deals, information transparency and how startups can reframe how they think about influencer marketing. She's a product marketer at Google and career content creator (260k+ on IG and TT), and you'll be sure to learn something about SaaS influencer marketing from this episode!Some of the highlights:🔵 Lillian's initial purpose for using social media as a means to scaling her ability to share knowledge with other college-aged and early career professional folks. 🔵 The difference in expectations and pressure on influencer marketing between established brands and early-stage startups, with an emphasis on the need for conversions in startups.🔵 How much insight brands share back with creators on the success of their campaigns, and how to learn from a great campaign.🔵 Some of her favorite viral video hacks, including sparking up a bit of controversy for people to participate in the comments Follow along with me, Amanda Branson (https://www.linkedin.com/in/amandabranson/) on LinkedIn and to stay up to date on the B2B influencer marketing landscape in SaaS! and, if your company wants to use influencer marketing to get in front of your target audience, test messaging, and hone your product, reach out! It's kinda my thing 😉https://lnkd.in/eP7Byjny (https://lnkd.in/eP7Byjny)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com (https://saasfluencer.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
12 Sept 2024TRANSCRIPT
3. An Influencer's Perspective on B2B Influencer Marketing | JeeIn Youn
In this episode, we talk with JeeIn Yoon, a management consultant and career content creator with over 150k followers on IG and TT. We covered:
The untapped creator economy opportunity that is linkedIn
Defining (and sticking to) your aesthetic or your “brand” as a creator
How big tech ad platform are exploiting creators to make money on their influencer partnerships
Why the influencer role still feels very transactional- the lack of transparency between brands and creators on the budgets for boosting posts, and campaign performance
Why brands should focus less campaign attribution, and think of influencer marketing as more of a lever to move the needle on brand sentiment and buyer psychology
Why brands who have no creative briefs may have more success on their influencer marketing.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com (https://saasfluencer.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
27 Aug 2024TRANSCRIPT
2. Screen Time Success: How Augie Transforms Brands’ Video Marketing
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Want to give Augie, the video editing platform for marketers a try? Use code SAASFLUENCER at Augie.studio for a month of free pro-level access (a $34 savings!). With Pro, you’ll get access to the full Getty library of stock photo and video, AI Scriptwriting, Voiceover artists and more.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com (https://saasfluencer.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
13 Aug 2024TRANSCRIPT
1. Creator with 340k+ followers helps first-gen professionals navigate the workplace | Colin Rocker
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This creator with 340k+ followers helps first gen professionals navigate the workplace. His story:
* In 2020, Colin was skeptical of TikTok’s potential to be a legitimate platform for things other than TikTok dances and trends, but after he downloaded the app and was up until 2 am the first night parsing through videos his algorithm placed for him, he knew something was there. It took Colin a bit of experimenting with different content themes before his niche of career advice & consulting eventually found him.
* We discussed why brands should invest in B2B influencer marketing, or at least experiment with it. The term “influencer” felt a bit trivializing for these knowledge leaders who are quickly becoming SaaS brand’s top trusted partners.
* Untapped potential on LinkedIn as a gold mine for influencer marketing before it’s so highly regulated (and due to the super high nature of running paid ads on LinkedIn)
* Colin’s advice if someone is looking to start creating their own content - experimenting and learning about what resonates with people and starting to build an audience authentically.
* How brand-creator match, authenticity and storytelling have been the key to his best campaigns (and who his favorite companies have been to work with)
* How content creation has actually tangibly affected his style as a manager and pushed him to be a better teammate.
For more info on influencer marketing for your company, contact Amanda (https://www.linkedin.com/in/amandabranson/).
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com (https://saasfluencer.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
6 Aug 2024TRANSCRIPT
0. SaaSfluencer Trailer
Subscribe here! https://saasfluencer.beehiiv.com/subscribe
Amanda here- on this show, we're going to be talking all about SaaS marketing tactics and influencer partnerships. We're interviewing content creators and brands doing influencer marketing incredibly well.
Subscribe to stay up to date with the launch of the first episode, and leave it a 5 star review to help kickstart the algorithm!
https://saasfluencer.beehiiv.com/subscribe
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com (https://saasfluencer.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
Inside a recent episode
8. How Wix wins with influencer marketing
Published 3 Dec 2024 · Transcript excerpt
[…] There are so many out there. I mean, you just get lost. You just completely lost. Let's see. It is a C and it's important to catch those fish the ones that are relevant for you and what you need. And I think the kind of basis to even that foundation is, wait a minute, like what's the goal of my campaign? […]
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