Your host Aurelie will be speaking to pioneers, founders, product leaders, and everyday power users to uncover how the best in SaaS and AI think, build and adapt. It is not a lack of choice. If anything, it's the opposite. Every week, a dozen next big things pop up, each promising to change your business forever. So how do you know what's actually right for you? Week by week, we'll tackle these themes and help you make the most informed decision possible.
Send us a text Google's algorithm updates have decimated thousands of websites overnight. AI-generated content is flooding search engines. And the rules that worked last year? Completely obsolete. In this brutally honest episode, SEO veteran Sean Bianco exposes the uncomfortable truths about search marketing that most agencies won't tell you, including why 95% of SEO "experts" have no idea what they're doing, and why your startup probably shouldn't invest in SEO at all. With over 15 years of ...
13 Nov 2025
Scale-up: Navreo.ai - Where to Begin with Sales and AI?
Send us a text Ever wonder how to validate a startup idea without hemorrhaging your runway? In this conversation, Bjion Henry—founder of Navreo.ai and former Google strategist—pulls back the curtain on his journey from self-taught web designer to AI automation entrepreneur. He shares the brutal truths about idea validation, including why 99% of cold email advice is wrong, the "politics problem" that kills great products, and the exact benchmarks you need to know before spending a dollar...
6 Nov 2025
Navigate Through Noise: Choosing the Right AI Tool for You?
Send us a text When everyone's hyping the next revolutionary AI tool, Jessi Frey is asking a different question: "What problem are we actually solving?" As Head of AI Innovation at Game Lounge and former product manager at Dyson and Nokia, Jessi brings a ruthlessly practical perspective to cutting through AI noise. This episode is not about what AI could do—it's about the 10 tools she uses daily to ship faster, create better, and automate smarter. Talking points include: How startups ...
30 Oct 2025
Big Mistakes to Bigger Returns: Engineering Growth of €100M ARR
Send us a text Ines Lourenço leads product growth at Usercentrics, where the team recently achieved a significant milestone of €100M ARR while maintaining profitability. The reality behind that milestone involves far more failure than success. In fact, most experiments at Usercentrics didn't work. This year, the company invested substantial resources into what they considered their most important initiative, only to roll back the entire project within weeks of launch. The seemingl...
23 Oct 2025
Inside a GTM Engine: The Launchyfi Story
Send us a text When 60% of your sales messages never reach their target, you're not facing a messaging problem—you're facing an engineering problem. Alex Aouad learned this the hard way, transforming a zero-close sales record into a predictable demo-booking machine by completely re-engineering the go-to-market stack. In this episode, Alex reveals why generic "best practice" tools waste Ferrari-level products on Fiat-level engines, and how data-driven GTM engineering can turn faili...
16 Oct 2025
Inside SmartReach.AI: How AI and People Power Next-Level Lead Gen
Send us a text When Shira Simmonds scaled her lead generation agency from 100 team members down to just 25 while increasing output, she wasn't following a playbook—she was writing one. As founder of SmartReach.AI, Shira discovered what most SaaS founders miss: AI doesn't replace human connection in outbound; it amplifies it. In this episode, she reveals why hyper-personalization alone failed, how intent signals transformed her conversion rates by 5x, and why she refuses to build another...
9 Oct 2025
Implementing AI that Works: Are We Just Scraping the Surface?
Send us a text Jimmy Acton, Chief Digital Officer at Fourth Utility, pulls back the curtain on what most AI evangelists won't admit: your company data might not be as safe as you think. In this brutally honest conversation, he reveals why tech insiders like himself won't plug sensitive business data into AI tools and the three-second test every founder should use before hitting "submit." If you've ever wondered whether AI will replace your job, steal your competitive advantage, or save your s...
2 Oct 2025
Start-up, Scale-up, Grow-up
Send us a text Most SaaS technical founders struggling with revenue growth don't have a sales problem or a product problem; they have a fundamental listening problem that costs them months of runway. Richard Blundell scaled Message Labs from zero to £150M ARR and exited for £800M. In this week's SaaSGenius Podcast episode with host Aurelie, he reveals why hiring salespeople before you generate overwhelming inbound demand typically wastes £500K in burned capital, how Message Labs achieve...
25 Sept 2025
SaaS Founder Kick-off
Send us a text Most SaaS founders chase the wrong signals. They obsess over user metrics and feature requests while missing the one indicator that actually predicts billion-dollar outcomes: unprecedented demand that feels unmanageable. Chris Tottman learned this the hard way after building Message Labs from accidental discovery to £150M exit and then watching hundreds of startups as co-founder of Notion Capital. He has decoded the difference between startups that scale and those t...
16 Sept 2025
Heavyweight AI: Trailer
Send us a text The SaaS ecosystem is louder than ever. Every week, a dozen “revolutionary” tools launch. Each one promising to change your business forever. But too much choice doesn’t empower you, it paralyzes you. Our host Marie Aurelie Rigodin outlines the structure of the first season, which will delve into the impact of AI on SaaS products. This isn't another tech podcast promising overnight transformation, it's your direct line to researchers who live and breathe this space. Tal...
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