Season C - Ep. 9: Chris Golec, Co-Founder of Demandbase & Channel99, on Account-Based Marketing and Building Businesses
Chris Golec, Co-Founder of Demandbase & Channel99, shares insights on account-based marketing and building successful businesses through innovation and visionary leadership.
7 Nov 2024
Season C - Ep. 8: Gary Greenfield, Serial CEO, on Turning Around Software Companies
Gary shares his experience turning around distressed software companies.
BIO
Gary has over thirty years of technology experience and has served in various senior executive capacities across the industry. He was most recently the CEO of Sectigo where he helped to turn the company around. Over his career, Gary had run six companies and served no more than 20 boards.
TIMESTAMPS
01:10 Gary
01:50 Main causes for distress in Software companies
05:10 Why can’t CEOs apply the simple strategy
06:35 Selecting turnaround targets
09:00 Step-by-Step turnaround
13:10 Picking right people
16:15 Dealing with a cash burn
20:45 KPIs Gary tracks
24:00 Selling software of a struggling company
27:55 Changing cultures
29:30 Case study
Support this podcast at — https://redcircle.com/saashimi/donations (https://redcircle.com/saashimi/donations)
9 Oct 2024
Season C - Ep. 7: Andrew Davies, CMO of Paddle, on Marketing, PLG, Payments, and other
Andrew discusses all things Marketing.
BIO
Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy.
TIMESTAMPS
01:55 The role of CMO
03:30 What’s Paddle?
08:05 Paddle’s GTM
11:05 Structure of the Marketing Team
13:40 Marketing’s Contribution to Pipeline
16:10 Budgeting process for volume-based pricing
19:20 Marketing over the past several years
23:00 KPI of the Marketing Team
24:25 Building a Marketing team for startups
30:30 Learning from Companies he advises to
32:00 Accidental Marketer
33:55 Andrew's Tech stack
Support this podcast at — https://redcircle.com/saashimi/donations (https://redcircle.com/saashimi/donations)
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Apple Podcasts (US)
5.0 / 5
7 ratings
Spotify
5.0 / 5
2 ratings
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