Sage Against the Machine is a podcast for people who crave honest, unfiltered conversations. Hosted by Joseph Heraldo (a Certified EOS Implementer and Master PQ Coach); It’s a space where real stories and raw insights challenge the status quo, not with noise, but with vulnerability and deep listening.
This isn’t about performance. It’s about connection. Each episode offers a candid look at what it means to grow, lead, and live with intention. No fluff. Just real people, real talk, and the kind of dialogue that makes a difference.
07 - Drop the Armor: Curiosity, Humility, and the Courage to Go 10x Deeper
Joe welcomes a longtime friend Matthew Curtis (now leading digital experiences at Ford) for a candid, grounded conversation about burnout, bravery, and becoming. They unpack the shift from achievement-at-all-costs to authentic leadership, the difference between reinvention and rediscovery, and how humility turns empathy into action at work and at home. From therapy and coaching to Viktor Frankl, from office-kitchen anthropology (who really takes the last slice of cake?) to building products p...
23 Oct 2025
06 - Ignition & Momentum: Turning Vision into Velocity
This week, Joe sits down with Christine Reyes to unpack one of the most misunderstood roles in business. If the visionary paints the mural, the integrator builds the scaffolding and gets it finished; on time, on purpose. They dive into what a fractional integrator really does, how to handle tough issues with courage and grace, and why awareness is only 10% while practice is mastery. If you’re a founder hitting the ceiling or an operator learning to lead, this episode shows how to turn vision ...
1 Oct 2025
05 - Vision in a Bag: How Cedar Valley went national by saying "No."
Ameen Fadel started Cedar Valley with $3,000 and a bottle of his mom’s legendary fattoush dressing. What began as a side hustle in high school has since evolved into a fast-growing national brand; and not by accident. In this episode, Joe and Ameen dive into the mindset shifts, family dynamics, and gut-check moments that led to Cedar Valley’s pivot from salad dressings to pita chip dominance. They explore what it means to scale with focus, why comparison is the thief of joy, and how Ame...
29 Sept 2025
05 - Vision in a Bag: Chips, Grit, and Letting Go
Ameen Fadel started Cedar Valley with $3,000 and a bottle of his mom’s legendary fattoush dressing. What began as a side hustle in high school has since evolved into a fast-growing national brand. In this episode, Joe and Ameen dive into the mindset shifts, family dynamics, and gut-check moments that led to Cedar Valley’s pivot from salad dressings to pita chip dominance. They explore what it means to scale with focus, why comparison is the thief of joy, and how Ameen’s partnership with his m...
28 Aug 2025
04 - Fuel for the Climb: How Energy, Empathy, and Pilates Power a Business
In this powerful episode of Sage Against the Machine, Joe sits down with Dale, co-owner of two Club Pilates studios in Windsor Ontario, for a deep dive into the mental and emotional terrain of entrepreneurship. They explore how Dale protects his energy as a hyper-vigilant leader, how his partnership with his wife Sarah evolved through growing their business, and how they’ve created a judgment-free space that’s transforming lives; one class at a time. From personal health wake-up calls to team...
18 Jul 2025
03 - Legacy on the Side of the Road: From Fruit Stands to Leadership Wisdom
In this grounded episode of Sage Against the Machine, Joe reconnects with longtime friend and AlphaKOR president Frank Abbruzzese. What begins as a chat about Frank’s new book, Building Legacies, turns into a reflective journey across decades of leadership, humility, and human connection. Frank shares how a childhood on a roadside fruit stand shaped his views on service, how over a decade of blogging pushed him out of his comfort zone, and why letting go is one of the greatest acts of trust a...
4 Jul 2025
02 - Plan "C" Is the Master Plan
Amanda Gellman shares her journey revitalizing a downtown film center and explores the meaning of service in a heartfelt conversation with Joe, highlighting the power of art as activism in this interview.
20 Jun 2025
01 - Profit Isn’t a Luxury... It’s a System
Financial coach Moe Mustapha discusses with host Joe explores creating a judgment-free space around money and how the Profit First system transforms business owners' mindsets in this interview.
Podcast Authority Score: 7 / 100
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