Said Differently: A Show About B2B Storytelling
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Podcast Overview
<p>Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success. </p>
Language
🇺🇲
Publishing Since
11/18/2025
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Recent Episodes
April 27, 2026
Messaging in Regulated Industries Means Taming Complexity
There are a number of markets that a business may serve, or operate in, where regulations can impact the way you shape the story you bring to market, even as specific as the words used. Examples: Healthcare, insurance, financial services, even legal services. In this episode of Troupe's podcast SAID DIFFERENTLY, we hear from product marketing leader Hannah Pickering of HealthEquity as she talks about how she meets the challenges to build an effective messaging plan and to keep that on track a...
April 21, 2026
Product Marketing's Value Goes Up When it Shifts Left
Why Product Marketing in B2B Must Shift Left to Drive More Value In this episode of Troupe's Said Differently podcast, the show about B2B messaging and storytelling veers into more strategic territory. Product Marketing is so much more than crafting messages, managing launch plans, and developing content. Guest Tom Crist, who is a principal at product marketing consultancy Fluvio Marketing and an ambassador for the Product Marketing Alliance, talks about their team's survey finding and repor...
April 14, 2026
Defining and Measuring the Role of Chief Storyteller
How Do You Define and Measure the Emerging Role of Chief Storyteller? In this episode of Troupe's podcast SAID DIFFERENTLY, fractional head of storytelling for OWOW Agency Elliott Rayner digs into the increased attention being given to crafting and bringing winning stories and narratives to market. Elliott has authored books and runs workshops applying his specific framework that helps to align teams from the outset so that your messaging isn't just consistently practiced, but is connected t...
19 total episodes available
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Frequently asked questions
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- What is Said Differently: A Show About B2B Storytelling?
<p>Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success. </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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