Sales Against the Odds

About Sales Against the Odds

There’s no silver bullet in sales. But there are proven processes, better questions, and the right kind of leadership, and that’s what we’re here to talk about. On Sales Against the Odds, we dig into the real challenges SMB leaders face and share sales strategies, tactics, and hiring best practices that actually work. This isn’t about making sales sound easy or polished. It’s about what really happens in the field. The horror stories, the humor, and the humble moments, we cover it all. Each episode, you’ll walk away with two things: stories you can relate to, and tangible actions you can take back to your business. We won’t pretend we have all the answers. But we’ve been there, we’ve seen what works, and we’re here to give you the best shot at building a sales-focused company that drives results.

Publisher

Sales Xceleration

Category

business · business

Language

en

Explicit

No

First episode

6 Oct 2025

Latest episode

8 Oct 2026

Latest episodes

11 of 28 episodes have a transcript.

1. 

   8 Oct 2026TRANSCRIPT

   How Consultative Selling Builds Customer Trust with Larry Freedman

   Host Lee Brumbaugh interviews Larry Freedman, Founder of Inspire Impact Consulting, on how consultative selling builds customer trust by uncovering needs and driving action.

2. 

   17 Sept 2026TRANSCRIPT

   How to Build a Powerful Network and Personal Brand with Kelly Crandall

   Host Lee Brumbaugh interviews Kelly Crandall, Fractional Sales Leader at Sales Xceleration, about building a powerful network and personal brand through servant leadership and genuine connection.

3. 

   3 Sept 2026TRANSCRIPT

   How To Become Irreplaceable To Your Customers with Scott McKain

   Host Lee Brumbaugh interviews Scott McKain, Founder and CEO of Distinction Institute, on building irreplaceable customer relationships in an AI-driven market.

Inside a recent episode

How Consultative Selling Builds Customer Trust with Larry Freedman

Published 8 Oct 2026 · Transcript excerpt

[…] You're getting out a better sense of what the challenges may be. Where are the opportunities? Essentially good consultative selling is, presents a blueprint for the sales professional to provide their product or service, regardless of what it is, as a problem solver, right? You're helping to solve a problem that the customer has or provide an aspiration of a new reality that doesn't currently exist. When you get that and you start to get that aha moment, you've got them talking, right? They're presenting, you're seeing they're clearly buying in. And pharma is the most unique, right? Because at the end of the day, you're not selling a widget where they give you a check or even a service where they sign up for the first month. […]

Who has been a guest on Sales Against the Odds

Names identified in recent episode analyses. Showing up to five guests.

• Larry Freedman
• Kelly Crandall
• Scott McKain
• Jason Green
• Scott Werstlein

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

23 ratings

Contact Sales Against the Odds

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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Questions about Sales Against the Odds