How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!

Sales & Cigars
Claim This Podcastby Walter Crosby
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Podcast Overview
How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!
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Publishing Since
8/16/2022
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Recent Episodes

June 30, 2026
Entrepreneurship, Risk, and the Next Generation of Leaders
<p class="p1">In this episode of Sales & Cigars, Walter Crosby sits down with Reed Nyffeler to talk about entrepreneurship, leadership, discipline, and what it takes to build opportunity for the next generation.</p> <p class="p1">Reed shares how entrepreneurship runs through his family history—from his great-great-grandfather immigrating to America and farming land in Nebraska, to his own early experiences selling gum in school and building lofts for college dorm rooms.</p> <p class="p1">The conversation explores why entrepreneurs are essential to the American economy, why self-discipline matters more than ideas, and why the next generation needs new models of ownership that match how they want to work and live.</p> <p class="p1">Reed also breaks down his approach to franchising, leadership development, and identifying the people who have the language, focus, and courage to become successful entrepreneurs.</p> <p class="p2"> </p> <p class="p3"><strong>Episode Highlights</strong></p> <ul class="ul1"> <li class="li1">Why entrepreneurship is deeply connected to America's growth</li> <li class="li1">Reed's family history of immigration, farming, ownership, and opportunity</li> <li class="li1">The early lessons Reed learned from selling gum and building dorm lofts</li> <li class="li1">Why owning your job comes before owning a business</li> <li class="li1">How coming alongside an owner teaches entrepreneurial thinking</li> <li class="li1">Why the next generation wants autonomy before opportunity</li> <li class="li1">Reed's vision for building app-driven franchise opportunities</li> <li class="li1">Why fear and lack of focus are the two biggest threats to entrepreneurs</li> <li class="li1">How language reveals whether someone is ready to own a business</li> <li class="li1">Why small bets matter before taking big risks</li> </ul> <p class="p2"> </p> <p class="p3"><strong>Key Themes & Takeaways</strong></p> <ul class="ul1"> <li class="li1"><strong>Entrepreneurship starts with ownership.</strong><br /> Before someone owns a company, they need to learn how to own their work.</li> <li class="li1"><strong>Value gets noticed.</strong><br /> When people create value, the right leaders recognize it and reward it.</li> <li class="li1"><strong>Autonomy is changing entrepreneurship.</strong><br /> Younger generations want control over how, where, and when they work.</li> <li class="li1"><strong>Fear and focus determine success.</strong><br /> Entrepreneurs either get stuck because they are too afraid to move forward, or because they cannot focus long enough to win.</li> <li class="li1"><strong>Language reveals mindset.</strong><br /> How people talk about responsibility, blame, and opportunity often reveals whether they are ready to lead.</li> <li class="li1"><strong>Risk should be calculated.</strong><br /> Entrepreneurs do not avoid risk. They make smaller bets first and learn before firing the cannonball.</li> <li class="li1"><strong>Letting people go can create opportunity.</strong><br /> Keeping the wrong person in a role can hold back both the company and the person who could thrive somewhere else.</li> </ul> <p class="p2"> </p> <p class="p3"><strong>Who Should Listen</strong></p> <p class="p1">This episode is especially valuable for:</p> <ul class="ul1"> <li class="li1">Entrepreneurs thinking about the next generation of ownership</li> <li class="li1">Young professionals who want to build something of their own</li> <li class="li1">Business owners hiring or developing future leaders</li> <li class="li1">Franchise leaders looking for better ways to evaluate candidates</li> <li class="li1">Salespeople who want to think more like owners</li> <li class="li1">Anyone interested in discipline, risk, and entrepreneurial growth</li> </ul> <p class="p2"> </p> <p class="p3"><strong>Links & Resources</strong></p> <p class="p4"><span class="s1">The Next in Leadership<br /> <a href="https://thenextinleadership.com/"><span class= "s2">https://thenextinleadership.com</span></a></span></p> <p class="p1">Reed Nyffeler</p> <p class="p1">Transform Through Purpose by Reed Nyffeler</p> <p class="p1">Lead Exponentially by Reed Nyffeler</p> <p class="p2"> </p> <p class="p3"><strong>Continue the Conversation</strong></p> <p class="p1">If this episode made you think differently about ownership, discipline, sales, or what it really takes to build something, join the Sales Integrator Community.</p> <p class="p1">It's built exclusively for salespeople and sales managers who are looking for an edge—and for professionals who want support getting their questions answered by someone who has learned the hard way over 40 years.</p> <p class="p1">Free forever. Special founding member badges are available for the first 250 members.</p> <p class="p4"><span class="s1">Join here:<br /> <a href= "https://helix-community.circle.so/join?invitation_token=8b6622d942c852339d856b2af3504123cf9476e2-8b78b151-d94f-46df-a26b-ec4a6df24460"> <span class= "s2">https://helix-community.circle.so/join?invitation_token=8b6622d942c852339d856b2af3504123cf9476e2-8b78b151-d94f-46df-a26b-ec4a6df24460</span></a></span></p> <p class="p2"> </p> <p class="p3"><strong>Subscribe & Follow</strong></p> <p class="p1">Sales & Cigars is hosted by Walter Crosby of Helix Sales Development.</p> <p class="p1"><strong>The only smoke we blow is from cigars.</strong></p> <p class="p1">Subscribe on Apple Podcasts, Spotify, YouTube, or wherever you listen.</p>

June 16, 2026
Accountability, Visionaries, and the Right-Hand Seat
Walter Crosby interviews fractional COO Matt Haney about how clear accountability and a strong right-hand leader help visionary entrepreneurs scale their businesses.

June 2, 2026
Invest in Yourself Before You Blame the Company
Host Walter Crosby interviews John Golden, Chief Marketing Strategy Officer at Pipeliner CRM, about taking ownership of sales career development and investing in oneself.
188 total episodes available with 21 transcripts
Recent guests on Sales & Cigars
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Matt Haney
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John Golden
Guest
Mike Chaput
Guest
Matthew Higham
Guest
Nick Massaro
Guest
Sara Nay
Guest
Walter
Guest
Matt Barry
Guest
Nathan Jamail
Guest
Mark Cox
Guest
Ethan Decker
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James Hipkin
Guest
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