Sales and Marketing Power Hour

About Sales and Marketing Power Hour

The Sales & Marketing Power Hour is where homebuilding’s most trusted voices cut through the noise and get real about what’s working right now in new home sales, marketing, and customer experience. Launched in 2020 by Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions Consulting, this show began as a crisis-era resource and quickly evolved into a go-to industry staple. Each episode brings you honest conversations with thought leaders, innovative builders, and the pros in the trenches who are adapting, experimenting, and succeeding in today’s market. From customer expectations and digital transformation to sales process discipline, online conversion, Realtor relationships, and everything builders struggle with daily—this is the place to get practical, usable insights you can put to work immediately. If you’re in sales leadership, marketing management, onsite or online sales, or even general real estate, this podcast is your edge. You’ll walk away with fresh ideas, proven strategies, and a better way of thinking about how to lead teams, serve buyers, and grow your business. Real talk. Real tactics. Real results. Subscribe and join us as we help builders and their teams rise above the fray—one powerful hour at a time.

Publisher

SalesandMarketingPowerHour

Category

business

Language

en

Explicit

No

First episode

5 Dec 2025

Latest episode

3 Mar 2026

Latest episodes

5 episodes in the feed.

1. 

   3 Mar 2026

   Love Your Buyers: Build Referrals!

   Are you so focused on finding the next buyer that you’re forgetting the ones you already have? In this episode of Sales & Marketing Power Hour, Kimberly Mackey and Carol Morgan explore how builders can turn great buyer experiences into consistent referrals through proactive communication, aligned teams, and meaningful homeowner engagement. Featuring Haley Naebig of NoviHome and Jessica Sickler and John D’Angelo of Berks Homes, this conversation reveals how intentional touchpoints before, during, and after closing can transform satisfied buyers into lifelong advocates.

2. 

   12 Dec 2025

   The 2026 Lasso Roundup

   In this annual 2026 Roundup episode, hosts Kimberly Mackey and Carol Morgan bring together contributors from ECI/Lasso CRM’s Sales, Marketing, and Operations blogs to provide honest, practical guidance builders can use now. Featuring (in order of presentation): Erica Lockwood (Joseph Chris Partners) Brittany Horner (Mitchell Homes) Dan Bridenstine (Group Two) Heidi Schroeder (ECI Lasso CRM) Leah Fellows (Blue Gypsy, Inc.) Jake Scherrer (audience town) Ralph Williams (Sales Solve Everything) Carol Morgan (Denim Marketing) Kimberly Mackey (New Homes Solutions) Topics include: leadership development, buyer psychology, AI search behavior, intentional coaching, OSC evolution, hyperlocal data, sales momentum, influencer strategy, and restoring buyer confidence. If you want to walk into 2026 with clarity, direction, and confidence, this is the episode you can’t miss.

3. 

   5 Dec 2025

   Climate Challenges: Overcoming Objections in Climate-Challenged Environments.

   With extreme weather events, rising insurance premiums, and widespread natural disasters, buyers are asking new questions—and the homebuilding industry must be ready with better answers. In this episode of Sales & Marketing Power Hour, hosts Carol Morgan and Kimberly Mackey are joined by industry experts Randy Noel (Reve Inc., former NAHB Chair), Mackenzie Payne (NAHB Staff Counsel), and Donna Knatz Barrett (Charlotte-DeSoto BIA) to explore how builders and sales teams can confidently address climate-related objections. The panel unpacks how evolving building codes, improved construction techniques, and stronger materials are dramatically increasing home resilience. From peel-and-stick roof membranes and sealed deck joints to elevated foundations under FEMA’s Risk Rating 2.0, you’ll learn how modern homes are designed to withstand today’s risks far better than aging resale inventory. The conversation also demystifies insurance challenges—replacement cost vs. actual cash value, how named storms restrict new policies, rebuild requirements after major damage, and why newer homes often qualify for better coverage and lower premiums. Regional risk trends from across the country highlight how climate impacts vary—from California wildfires and drought to shifting tornado patterns in the Southeast and flood-related debris slides in the Carolinas. Despite these challenges, the panel makes a compelling case for the new-home advantage: updated codes, better energy efficiency, modern materials, warranties, and easier insurability. Listeners will learn: How to explain risk, resilience, and insurance in clear, buyer-friendly terms Why new homes offer superior protection and long-term value How to educate teams and buyers using real examples and trusted resources A proven six-step method for handling objections with empathy and accuracy How proactive communication reduces fear, builds trust, and protects the buying experience For builders, sales advisors, marketers, and general real estate agents navigating climate-sensitive markets, this episode provides practical language, real-world examples, and actionable strategies to guide buyers with confidence. Climate risk is rising—but with education, transparency, and strong communication, the dream of homeownership is still well within reach.

4. 

   5 Dec 2025

   Blogging & Vlogging in the age of AI.

   As AI tools become more prevalent, real estate and homebuilding professionals face a new challenge: how do you stay authentic while staying visible? In this episode of Sales and Marketing Power Hour, hosts Carol Morgan and Kimberly Mackey sit down with industry leaders Jaime Godwin of Kolter Homes and Kaitlyn Fogle of French Brothers Homes to explore how blogging and vlogging can drive engagement, build credibility, and generate leads—even in an AI-saturated landscape. Kimberly shares how consistent blogging helped her launch and differentiate her brand, proving that authentic content still cuts through the noise. Carol breaks down practical strategies for creating relevant, search-friendly blogs that boost visibility and authority. Jaime offers insights into crafting targeted messages for specific buyer segments, and Kaitlyn shows how genuine, smartphone-shot videos can build trust faster than polished production. Listeners will learn: Why AI can support—but never replace—the human voice in content How consistency in blogging boosts visibility and engagement Why authenticity matters more than perfection in video How tailoring content to buyer personas increases conversions Why blogging shouldn’t be limited to buyers—community content matters, too If you’re looking to strengthen your content strategy and stay ahead of industry trends, this episode is packed with actionable ideas you can implement today.

5. 

   5 Dec 2025

   Stop Waiting, Start Selling!

   In a market where waiting means losing, today’s top sales teams are creating their own momentum. In this episode of Sales and Marketing Power Hour, hosts Carol Morgan and Kimberly Mackey explore what it really takes to shift from reactive selling to proactive lead generation. Featuring insights from Mollie Elkman of Group II and Naomi Wright Bellamy of Stevens Fine Homes, this conversation tackles the new expectations for sales advisors: personal branding, content creation, community engagement, targeted digital ads, and authentic storytelling that connects with buyers long before they walk into a model. If you want predictable, profitable sales—not someday, but now—this episode delivers practical strategies you can put into action immediately.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.