Sales and Marketing Power Hour
Claim This Podcastby SalesandMarketingPowerHour
Podcast Overview
<p>The <strong>Sales & Marketing Power Hour</strong> is where homebuilding’s most trusted voices cut through the noise and get real about what’s working right now in new home sales, marketing, and customer experience.</p> <p>Launched in 2020 by <strong>Carol Morgan of Denim Marketing</strong> and <strong>Kimberly Mackey of New Homes Solutions Consulting</strong>, this show began as a crisis-era resource and quickly evolved into a go-to industry staple. Each episode brings you honest conversations with thought leaders, innovative builders, and the pros in the trenches who are adapting, experimenting, and succeeding in today’s market.</p> <p>From customer expectations and digital transformation to sales process discipline, online conversion, Realtor relationships, and everything builders struggle with daily—this is the place to get practical, usable insights you can put to work immediately.</p> <p>If you’re in <strong>sales leadership, marketing management, onsite or online sales</strong>, or even <strong>general real estate</strong>, this podcast is your edge. You’ll walk away with fresh ideas, proven strategies, and a better way of thinking about how to lead teams, serve buyers, and grow your business.</p> <p><strong>Real talk. Real tactics. Real results.</strong><br />Subscribe and join us as we help builders and their teams rise above the fray—one powerful hour at a time.</p>
Language
🇺🇲
Publishing Since
12/5/2025
Reach the team behind Sales and Marketing Power Hour
Verified contact details for this show aren't on file yet — sign up to get notified when they land.
Recent Episodes
March 3, 2026
Love Your Buyers: Build Referrals!
Are you so focused on finding the next buyer that you’re forgetting the ones you already have? In this episode of Sales & Marketing Power Hour, Kimberly Mackey and Carol Morgan explore how builders can turn great buyer experiences into consistent referrals through proactive communication, aligned teams, and meaningful homeowner engagement. Featuring Haley Naebig of NoviHome and Jessica Sickler and John D’Angelo of Berks Homes, this conversation reveals how intentional touchpoints before, during, and after closing can transform satisfied buyers into lifelong advocates.
December 12, 2025
The 2026 Lasso Roundup
In this annual 2026 Roundup episode, hosts Kimberly Mackey and Carol Morgan bring together contributors from ECI/Lasso CRM’s Sales, Marketing, and Operations blogs to provide honest, practical guidance builders can use now. Featuring (in order of presentation): Erica Lockwood (Joseph Chris Partners) Brittany Horner (Mitchell Homes) Dan Bridenstine (Group Two) Heidi Schroeder (ECI Lasso CRM) Leah Fellows (Blue Gypsy, Inc.) Jake Scherrer (audience town) Ralph Williams (Sales Solve Everything) Carol Morgan (Denim Marketing) Kimberly Mackey (New Homes Solutions) Topics include: leadership development, buyer psychology, AI search behavior, intentional coaching, OSC evolution, hyperlocal data, sales momentum, influencer strategy, and restoring buyer confidence. If you want to walk into 2026 with clarity, direction, and confidence, this is the episode you can’t miss.
December 5, 2025
Climate Challenges: Overcoming Objections in Climate-Challenged Environments.
With extreme weather events, rising insurance premiums, and widespread natural disasters, buyers are asking new questions—and the homebuilding industry must be ready with better answers. In this episode of Sales & Marketing Power Hour, hosts Carol Morgan and Kimberly Mackey are joined by industry experts Randy Noel (Reve Inc., former NAHB Chair), Mackenzie Payne (NAHB Staff Counsel), and Donna Knatz Barrett (Charlotte-DeSoto BIA) to explore how builders and sales teams can confidently address climate-related objections. The panel unpacks how evolving building codes, improved construction techniques, and stronger materials are dramatically increasing home resilience. From peel-and-stick roof membranes and sealed deck joints to elevated foundations under FEMA’s Risk Rating 2.0, you’ll learn how modern homes are designed to withstand today’s risks far better than aging resale inventory. The conversation also demystifies insurance challenges—replacement cost vs. actual cash value, how named storms restrict new policies, rebuild requirements after major damage, and why newer homes often qualify for better coverage and lower premiums. Regional risk trends from across the country highlight how climate impacts vary—from California wildfires and drought to shifting tornado patterns in the Southeast and flood-related debris slides in the Carolinas. Despite these challenges, the panel makes a compelling case for the new-home advantage: updated codes, better energy efficiency, modern materials, warranties, and easier insurability. Listeners will learn: How to explain risk, resilience, and insurance in clear, buyer-friendly terms Why new homes offer superior protection and long-term value How to educate teams and buyers using real examples and trusted resources A proven six-step method for handling objections with empathy and accuracy How proactive communication reduces fear, builds trust, and protects the buying experience For builders, sales advisors, marketers, and general real estate agents navigating climate-sensitive markets, this episode provides practical language, real-world examples, and actionable strategies to guide buyers with confidence. Climate risk is rising—but with education, transparency, and strong communication, the dream of homeownership is still well within reach.
5 total episodes available
Deep-dive analytics for Sales and Marketing Power Hour
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Sales and Marketing Power Hour?
<p>The <strong>Sales & Marketing Power Hour</strong> is where homebuilding’s most trusted voices cut through the noise and get real about what’s working right now in new home sales, marketing, and customer experience.</p> <p>Launched in 2020 by <strong>Carol Morgan of Denim Marketing</strong> and <strong>Kimberly Mackey of New Homes Solutions Consulting</strong>, this show began as a crisis-era resource and quickly evolved into a go-to industry staple. Each episode brings you honest conversations with thought leaders, innovative builders, and the pros in the trenches who are adapting, experimenting, and succeeding in today’s market.</p> <p>From customer expectations and digital transformation to sales process discipline, online conversion, Realtor relationships, and everything builders struggle with daily—this is the place to get practical, usable insights you can put to work immediately.</p> <p>If you’re in <strong>sales leadership, marketing management, onsite or online sales</strong>, or even <strong>general real estate</strong>, this podcast is your edge. You’ll walk away with fresh ideas, proven strategies, and a better way of thinking about how to lead teams, serve buyers, and grow your business.</p> <p><strong>Real talk. Real tactics. Real results.</strong><br />Subscribe and join us as we help builders and their teams rise above the fray—one powerful hour at a time.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.