Sales Chat Show

About Sales Chat Show

Sales Chat Show is dedicated to helping sales people improve their knowledge and skills on selling

Publisher

Sales Chat Show

Category

business

Language

en

Explicit

No

First episode

3 Apr 2016

Latest episode

31 Aug 2026

Latest episodes

273 episodes in the feed.

1. 

   31 Aug 2026

   Sales is the outcome, culture is the goal

   Sales results matter. But what creates those results? In this episode of the Sales Chat Show, Simon Hazeldine and Steve Lindsey turn the spotlight on Anthony Stears to explore one of the ideas behind his recent work: sales is the outcome, culture is the goal. Anthony explains how his work has evolved from telephone sales training into what he describes as “conversation architecture” — helping organisations design better conversations across sales, customer service, operations and internal teams. The discussion explores why great conversations do not happen by chance. They are shaped by culture, leadership, standards, structure and everyday behaviour. Anthony shares how conversation cards are not scripts, but frameworks that help people think. They guide salespeople and customer-facing teams through the key steps before, during and after important conversations, while still allowing them to communicate naturally and authentically. The episode also explores the connection between communication and culture. If a business only focuses on sales results, it can create pressure, poor behaviour, manipulative techniques and uncomfortable customer experiences. But when a company focuses on service, communication standards and customer experience, sales becomes the outcome of a healthier culture. Steve shares powerful lessons from his experience working with Disney, including how culture, standards, empowerment and customer experience are embedded into everyday behaviour. From replacing a child’s lost balloon to making sure every delegate interaction at an event feels professional and helpful, the team discuss how culture is created in the moments that matter. The episode covers: Why sales is the outcome, but culture is the goal What “conversation architecture” means in practice Why conversation cards are structures, not scripts How communication standards shape customer experience Why AI will not be a lasting competitive advantage if everyone has access to it Why your communication culture can become your real differentiator The danger of values being “laminated on the wall” but not lived What businesses can learn from Disney about culture and empowerment Why every employee shapes the customer experience How leaders role-model the culture they want Why sales teams need freedom within guidelines How authentic conversations can still have clear standards Why culture drives everyday sales behaviour The big takeaway is that sales performance is not just driven by targets, scripts, processes and playbooks. It is driven by the everyday conversations people have with customers, prospects, colleagues and managers. If you want better sales outcomes, start by building the kind of culture that creates better behaviour. Listen now at saleschatshow.com or on your favourite podcast platform.

2. 

   24 Aug 2026

   Everboarding - Why Sales Training Should Never Really End

   Onboarding might get a new salesperson started. But everboarding is what helps them keep improving. In this episode of the Sales Chat Show, Simon Hazeldine, Anthony Stears and Steve Lindsey explore why sales training should never be treated as a one-off event, and why effective onboarding is not just about HR forms, systems training, product dumps and a few days of shadowing. The team discuss the difference between onboarding and everboarding, and why sales leaders need to think much more carefully about how new recruits are welcomed, supported, challenged and developed. They share good, bad and sometimes painful examples of onboarding from their own careers, including induction overload, “sink or swim” learning, project-based onboarding, shadowing, mentoring, call buddy sessions and the importance of making new people feel part of the team quickly. A key theme in the episode is that new salespeople learn best when they are actively involved, not when they are simply talked at. That means giving them meaningful projects, clear outcomes, structured support and regular check-ins that feel helpful rather than intrusive. The episode covers: Why traditional onboarding often overwhelms new hires The danger of product dumps, system dumps and too much passive shadowing Why new salespeople need active learning, not just information How project-based onboarding helps people feel useful faster Why frameworks are more powerful than scripts The importance of mentors, buddies and peer learning How to use shadowing as an active learning experience Why regular “checking in” beats “checking up” How sales managers can support without micromanaging badly The role of pre-onboarding before day one Why sales enablement can support onboarding, but the line manager must own it How everboarding creates a culture of continual sales improvement The big message from this episode is simple: sales development should not stop once the induction programme ends. If you want high-performing salespeople, you need to keep developing them through live learning, coaching, feedback, practice, peer support and real-world experience. Listen now at saleschatshow.com or on your favourite podcast platform.

3. 

   3 Aug 2026

   AI for Customer Intelligence - The Sales Superpower Hiding in Plain Sight

   AI is already changing the way salespeople work. But where is it making the biggest difference right now? In this episode of the Sales Chat Show, we discuss one of the standout findings from the State of Sales 2026 Report from The Growth Hub: sales leaders are seeing some of the strongest positive impact from AI in the area of customer intelligence. The discussion explores how AI can help salespeople research customers faster, understand buying organisations more deeply, personalise outreach, identify useful business insights and prepare more effectively for important sales conversations. But the message is clear: AI is not there to replace great salespeople. It is there to make great salespeople more effective. Simon, Anthony and Steve discuss how AI can remove the old excuse of “I haven’t got time to research properly” by making customer research faster, sharper and more practical. They explore how sales teams can use AI to understand external pressures, company strategy, buyer priorities, market trends, competitor activity and potential conversation starters before making contact. Key topics discussed include: Why customer intelligence is one of the strongest current use cases for AI in sales How AI helps salespeople research faster and personalise at scale Why there is no longer an excuse for poorly researched outreach The difference between using AI as a shortcut and using it as a sales advantage How “research sprints” can help account managers prepare more effectively Why AI should support human judgement, not replace it How AI-generated meeting notes can improve CRM data quality Why better data leads to better insight and better sales action How leaders can encourage AI adoption without overwhelming their teams What sales teams can learn from sport about the power of data-driven performance

Who has been a guest on Sales Chat Show

Names identified in recent episode analyses. Showing up to five guests.

• [Guest Name]
• Mark Saxby
• Tony K Silver
• Simon Hazeldine
• Graham Jones

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

756,752

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 65 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

80

Social presence

0

YouTube

93

Engagement

32

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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