Learn to sell, find your first paying customers and grow a successful business.
An interview series for (technical) founders who are fed up of building products nobody wants to buy...
Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their first customers and grew successful businesses.
With a focus on actionable insights from every area of sales.
Getting a deal with Uber, and then another, and another with Daniel Zarick of Arrows
Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
Today, Brendan is speaking with Daniel Zarick. Daniel is the co-founder of Arrows (http://arrows.to/), a collaborative onboarding tool for high-touch customers. Before that he ran an app design studio and was the 2nd product manager at Twilio. You can follow Daniel on Twitter at @danielzarick (https://twitter.com/DanielZarick).
We're talking SaaS onboarding in some detail, as well as early-stage sales. Daniel shares a particularly great (and swipeable) sales tactic from his Twilio days, along with insights into customer onboarding. And he shares a big win for Arrows.
And please feel free to ask us a question that we can tackle in an upcoming podcast, or say hi to us over on Twitter at @louisnicholls_ (https://twitter.com/louisnicholls_) and @brendanmcadams (https://twitter.com/brendanmcadams).
--- Send in a voice message: https://anchor.fm/sales-for-founders/message (https://anchor.fm/sales-for-founders/message)
24 Jun 2021
Hey... Sales can be fun! Perspectives on Founder Sales with Ben Orenstein of Tuple
We're pleased to have Ben Orenstein in as our guest this week. Ben is the co-founder of Tuple (https://tuple.app/), a pairing application for development teams, and he has deep experience as a tech founder.
In this quick and lively episode, we cover several common sales challenges for founders, like:
- Dealing with customers, behavior change, and getting things done.
- How to think about enterprise accounts, testing pricing, and establishing minimum thresholds.
- Discovering the 'fun' in being a technical founder that sells.
- How to think about hiring for that ideal sales replacement for the selling founder.
Ben is also the co-host of The Art of Product (https://artofproductpodcast.com/) podcast, and you can find him on Twitter (https://twitter.com/r00k).
17 Jun 2021
Sales Chat #4 - Optimizing that first sales call
Okay... It's time for that big initial sales call. You've booked, prepped and dialed in (or maybe you're in-person...right?!)
Now what do you do?
Plenty, actually. And a lot of it is simple, fundamental, easy, and actionable. And all of it can make that first sales call much more effective.
In this episode, Brendan and Louis break down the key practices, tactics and mindset that should be part of your sales process. There are a lot of great tips here that can elevate your sales efforts and help you pursue the right opportunities and minimize the wrong ones.
So please listen in as we go back-n-forth on kicking off the conversation, qualifying the customer, getting the information you need, and so much more.
Let us know what you think, share this episode with a fellow founder, and say hi to us (or ask a question) over on Twitter at @louisnicholls_ (https://twitter.com/louisnicholls_) and @brendanmcadams (https://twitter.com/brendanmcadams)
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