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Sales in DACH

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by Sales in DACH

34 episodes
Updated Daily
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Podcast Overview

Currently producing Season 2! 🎥 You're a Sales Leader and not sure how to support your team who is selling into the DACH (Germany, Switzerland, Austria) market? You want to learn new skills about how to sell into the DACH market? Then you're exactly right here! And even better - we promise to keep growing and supporting you, getting bigger and better stories and more guests to make sure you are always able to find answers here. But we can only do so much - the rest is in your hand. If you click on Subscribe, we can, however, support y

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Publishing Since

7/24/2025

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Recent Episodes

Episode thumbnail for Quick Insight: Mental Health in Sales

March 13, 2026

Quick Insight: Mental Health in Sales

<p>In this episode of Sales in DACH, Helena Klaus speaks with Carolina Bräuninger about a topic that is still rarely discussed in sales: mental health.Caro explains why you yourself are the most important tool in sales. If your mental and physical health suffer, your performance inevitably follows. Yet many people in sales continue to ignore the early warning signs until the pressure becomes overwhelming.Together, Helena and Caro discuss why mental health conversations can still feel uncomfortable in the workplace, how generational perspectives influence the topic, and why it is often harder to recognize mental struggles compared to physical injuries.Caro also shares her personal experiences from working in high-pressure sales environments and explains why burnout often develops slowly and quietly. Unrealistic targets, constant performance pressure, and the emotional highs and lows of closing or losing deals can create a cycle that many sales professionals struggle to escape.In this conversation, you’ll learn how to recognize early warning signs, why separating your personal identity from your job is essential, and how both individual contributors and leaders can create healthier, more sustainable sales careers.More about Caro:LinkedIn: https://www.linkedin.com/in/carolinabraeuninger/Her Masterclass: https://app.salesindach.com/offers/LQM5BKps/checkoutConnect with me (Helena Klaus):https://www.linkedin.com/in/helenaklausFollow Sales in DACH on Instagram:https://www.instagram.com/salesindachSales Hacks for DACH: https://app.salesindach.com/newsletters/sales-hacks-for-dachSubscribe and turn on notifications so you never miss fresh B2B sales insights.#SalesInDACH #MentalHealth #SalesPerformance #DACHSales #HelenaKlaus #CarolinaBräuninger #SalesTips #BurnoutPrevention #SalesPodcast</p>

Episode thumbnail for Quick Insight: Objection Handling in DACH – Why Sellers Lose Deals

March 6, 2026

Quick Insight: Objection Handling in DACH – Why Sellers Lose Deals

<p>In this <strong>Quick Insight</strong> episode of Sales in DACH, we sit down with <strong>Lars Krüger</strong> to break down why objection handling fails for most sellers — and how to fix it.</p><p>Lars explains why arguing with prospects kills momentum, why every sales team needs a clear objection-handling playbook, and why <strong>role plays</strong> are the most underrated sales skill builder. We also explore the <strong>psychology of objections in the DACH region</strong>, where buyers are more direct and culturally different from other markets.</p><p>If you want to turn objections into real conversations instead of dead ends, this episode is for you.</p><p><strong>Before you hit play:</strong><br>How strong is your objection handling game?<br>Take the free 3-minute AE Skill Check:<br><a href="https://salesindach.involve.me/aesale" target="_new" rel="noopener">https://salesindach.involve.me/aesale</a>...</p><p>• The biggest mistakes sellers make when handling objections<br>• How to build a repeatable objection-handling playbook<br>• Why role plays outperform scripts and theory<br>• How to avoid arguing and uncover real buying motives<br>• Why price objections are often buying signals</p><p>Perfect for <strong>SDRs, Account Executives, and sales leaders</strong> selling into the DACH B2B market.</p><p><br></p><p>You’ll learn:</p>

Episode thumbnail for Quick Insight: SMB vs. Enterprise Sales in DACH – What Really Changes

February 27, 2026

Quick Insight: SMB vs. Enterprise Sales in DACH – What Really Changes

<p>In this episode of <strong>Sales in DACH</strong>, we sit down with <strong>Simon Asanger</strong> to break down the real differences between <strong>SMB and enterprise sales</strong> in the DACH region.</p><p>From sales cycles and deal complexity to data, trust, and brand leverage, Simon shares what truly changes when you move from fast-paced SMB deals to long-term enterprise sales — and why success in DACH requires a different mindset than in other markets.</p><p>If you’re deciding between SMB and enterprise sales, or want to understand how to win in both, this episode delivers clear insights and practical takeaways.</p><p><strong>Before you hit play:</strong><br>How strong is your Account Executive game, really?<br>Take the free 3-minute AE Skill Check:<br><a href="https://salesindach.involve.me/aesale" target="_new" rel="noopener">https://salesindach.involve.me/aesale</a>...</p><p>• The key differences between SMB and enterprise sales in DACH<br>• How sales cycles, stakeholders, and decision making change<br>• Why trust beats brand in today’s DACH market<br>• How data-driven selling impacts enterprise deals<br>• Why personalization and flexibility are critical for long-term success</p><p>Perfect for <strong>Account Executives, SDRs, founders, and sales leaders</strong> who want to understand the DACH market and choose the right sales path.</p><p><strong>More about Simon:</strong><br>LinkedIn: / simon-asanger</p><p><strong>Connect with me (Helena Klaus):</strong><br>/ helenaklaus</p><p><strong>Follow Sales in DACH:</strong><br>Instagram: / salesindach<br>Sales Hacks Newsletter:<br><a href="https://app.salesindach.com/newslette" target="_new" rel="noopener">https://app.salesindach.com/newslette</a>...</p><p>🔔 Subscribe so you never miss fresh B2B sales insights.</p><p>In this episode, you’ll learn:</p>

34 total episodes available

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Frequently asked questions

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What is Sales in DACH?

Currently producing Season 2! 🎥 You're a Sales Leader and not sure how to support your team who is selling into the DACH (Germany, Switzerland, Austria) market? You want to learn new skills about how to sell into the DACH market? Then you're exactly right here! And even better - we promise to keep growing and supporting you, getting bigger and better stories and more guests to make sure you are always able to find answers here. But we can only do so much - the rest is in your hand. If you click on Subscribe, we can, however, support y

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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