The Sales Intelligence Weekly podcast covers topics focused on helping sales and marketing leaders improve sales experience, increase win rates, and elevate sales enablement.
The Sales Intelligence Weekly podcast is brought to you by TruVoice from Corporate Visions (formerly Primary Intelligence), the leader in win-loss-no decisions analysis.
Episode 68: Using Customer Feedback to Develop your Messaging Strategy
Episode 68: Using Customer Feedback to Develop your Messaging Strategy
7 Nov 2023
Episode 67: Swearing while selling? How language affects buyer-seller relationships
Authenticity is key when selling. As a seller, it’s your job to build trust and communicate effectively with your buyers.
But what does it mean for someone to be perceived as authentic? Authenticity can be affected by the way we speak, the way we dress, and our sales presentations.
In this episode, we explore the latest research on how buyers perceive sellers’ authenticity in virtual contexts, specifically when it comes to language. Tune in to find out how your language impacts your buyer's perception.
17 Oct 2023
Episode 66: Key Learnings from Sales to Sales Enablement
Sales enablement is a crucial function for any B2B organization, but on today’s show, we’re going to talk about something a little uncomfortable: The elephant in the room.
The reality is, many people who work in sales enablement have never experienced front-line, quota-carrying selling!
If you want to eliminate disconnect and align your enablement strategy to make more impact for your reps, you must first understand their world. We’ve heard the frustrations from sales enablement teams: “My reps don’t use the enablement I provide them!”. But we also hear the frustrations from sellers: “How can enablement tell me what to do when they’ve never even sold a deal?”. These are difficult waters to navigate.
So today, we’re going to address this massive elephant that might be hanging out on your sales floor.
Episodes and more: https://www.primary-intel.com/podcast/
3 Oct 2023
Episode 65: Why Your Buyer's Mind Wanders
In B2B selling, your buyer’s mind will wander during your presentation. Ideally, they will not wander so far that they forget they’re attending your Zoom call.
While mind-wandering can have a positive impact on leisure or creative activities, it has negative consequences in communication because it is linked to less comprehension and more reliance on automatic behaviors. This means that changing your buyer’s status quo is harder.
On today’s show, we’re going to explore the latest research on what to do (and what not to do) when the person's brain, you’re trying to sell to, takes a break.
Episodes & More: www.primary-intel.com/podcast
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