Sales Life

About Sales Life

Justin Ryder and Sean Ward are intent on improving the sales life through friendship. Topics include sales tactics, mental barriers, balancing clients, teammates, and families, and how to be successful without losing your soul.

Publisher

Justin Ryder, Sean Ward

Category

business · business

Language

en

Explicit

No

First episode

8 Jan 2025

Latest episode

9 Sept 2026

Latest episodes

38 episodes in the feed.

1. 

   9 Sept 2026

   You're Too Focused on Sales, Here's What You're Missing

   The grind that got you here might be the thing stopping you from getting to the next level. In this mini episode of Sales Life, Justin and Sean preview what might be their most important conversation yet: the Rick Rubin book "The Creative Act: A Way of Being," and why the survival muscles that make you a killer in sales are completely different from the muscles you need to widen your vision, find real creativity, and build a career that actually lasts. Justin breaks down the surfer analogy that changed his perspective: a great surfer doesn't create the wave, they read it and ride it. That's the shift from grinding to creating. And Sean makes the case that the patience you avoid as a salesperson might be exactly what opens up the next level of opportunity. This is a preview. The full Rick Rubin deep dive is coming. Consider this your warning. Chapters: 0:00 Sean is going surfing 1:03 How Sales Life started 2:17 Why Sean started surfing 3:01 The book behind the idea 4:15 The artist vs. the craftsperson 6:59 Is Sean actually a surfer? 7:52 From survival mode to freedom 9:03 The problem with waiting in sales 10:24 The artist mindset vs. survival mindset 11:14 The real premise of Sales Life 12:17 The Creative Act deep dive is coming Connect with Sales Life → Subscribe to The Letter of Intent newsletter: https://saleslife.beehiiv.com/ → Follow Sales Life on LinkedIn: https://www.linkedin.com/company/sales-life-podcast/ About the hosts Sean Ward leads commercial real estate at CBRE in Southern California. https://www.linkedin.com/in/sean-ward-ab616a8/ Justin Ryder, CCIM, specializes in multifamily and SEC town student housing at SVN Stone Commercial Real Estate. https://www.linkedin.com/in/justin-ryder-cre/ If this episode landed, hit subscribe and turn on notifications. New episodes every other week. #SalesLife #CommercialRealEstate #CRE #B2BSales #SalesStrategy #SalesPodcast #SalesCareer #SalesMindset #Entrepreneurship #Creativity #AIinSales #PersonalBrand #BusinessGrowth #RealEstate #PodcastForSalespeople

2. 

   28 Aug 2026

   The Only 2 Traits That Build a Sales Career

   In sales, what actually builds a career: talent, likability, or something else? In this bonus episode of Sales Life, Sean Ward flips the script and puts Justin Ryder in the hot seat for a rapid-fire round on the hottest issues in commercial real estate and B2B sales. Sean ranks every sales strength head to head, empathy, consistency, accountability, likability, trustworthiness, and one trait keeps winning: work ethic, with urgency right behind it. Along the way Justin gets honest about his biggest fear in a deal, how he uses AI to qualify prospects and process 100,000x more information, where he really adds value for clients, and why using your God-given gifts beats any strategy. Fast, unfiltered, and a little unhinged. If you're building a sales career in CRE or B2B, this one's a shot of energy. Chapters: 0:00 Rapid fire 1:06 Flipping the script: Sean hosts, Justin's the guest 2:58 Justin's biggest fear in a deal 3:18 Qualifying deals faster with AI 4:05 Where Justin adds the most value 4:55 What's harder: rejection or discipline 5:39 Justin's real driving motivation 6:37 Use your gifts or shrivel up 7:03 Owning commercial real estate: go big or skip it 8:39 Winner stays on: ranking every sales strength 10:54 Does this bonus episode add enough value? Connect with Sales Life → Subscribe to The Letter of Intent newsletter: https://saleslife.beehiiv.com/ → Follow Sales Life on LinkedIn: https://www.linkedin.com/company/sales-life-podcast/ About the hosts Sean Ward leads commercial real estate at CBRE in Southern California. https://www.linkedin.com/in/sean-ward-ab616a8/ Justin Ryder, CCIM, specializes in multifamily and SEC town student housing at SVN Stone Commercial Real Estate. https://www.linkedin.com/in/justin-ryder-cre/ If this episode landed, hit subscribe and turn on notifications. New episodes every other week. #SalesLife #CommercialRealEstate #CRE #B2BSales #SalesStrategy #SalesPodcast #SalesCareer #AIinSales #SalesTraining #Prospecting #BusinessDevelopment #CREbrokerage #SalesLeadership #RealEstateInvesting #PodcastForSalespeople

3. 

   19 Aug 2026

   The #1 Reason You're Failing in Sales (It's Not The Leads)

   You're too soft in sales, and it might be the exact reason your pipeline is dry and your commissions have stalled. In this episode of Sales Life, Justin Ryder and Sean Ward get blunt about the quiet career-killer nobody wants to admit: being a people-pleaser, a doormat, the salesperson who can't muster the confidence to make the call or stand up for their own worth. But this isn't a pitch for being a pushy, ego-driven closer. Sean and Justin break down the "radical middle" of sales: how to stop getting walked on without becoming the hard-seller everyone tunes out. They get into what it takes to win in commercial real estate and B2B sales, the daily reps that separate top producers from everyone else (50 to 100 outbound calls a day, weekly coffee meetings, documenting your journey), and why you have to train like an Olympian if you want a real sales career. If you're early in your sales career, stuck in a slump, or tired of letting people waste your time, this one's for you. Chapters: 0:00 You're too soft in sales 0:55 Welcome back: what this episode is really about 4:18 The caveat: this isn't about being a jerk 4:55 Why being "too pushy" is just as deadly 6:14 The Quest for the Radical Middle 6:54 What young people in sales need to hear 11:01 Expanding your capacity for the work 12:42 The daily reps: 50 to 100 calls a day 13:25 Train like an Olympian 14:02 "Pour it out": going all in without burning out Connect with Sales Life → Subscribe to The Letter of Intent newsletter: https://saleslife.beehiiv.com/ → Follow Sales Life on LinkedIn: https://www.linkedin.com/company/sales-life-podcast/ About the hosts Sean Ward leads commercial real estate at CBRE in Southern California. https://www.linkedin.com/in/sean-ward-ab616a8/ Justin Ryder, CCIM, specializes in multifamily and SEC town student housing at SVN Stone Commercial Real Estate. https://www.linkedin.com/in/justin-ryder-cre/ If this episode landed, hit subscribe and turn on notifications. New episodes every other week. #SalesLife #CommercialRealEstate #CRE #B2BSales #SalesStrategy #ContentMarketing #LinkedInStrategy #SalesPodcast #CreativeSelling #AIinSales #AttentionEconomy #BrokerLife #SalesContent #PodcastForSalespeople #CREbrokerage

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

38,721

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

16 ratings

Spotify

4.7 / 5

15 ratings

Podcast Authority Score: 67 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

83

Social presence

0

YouTube

76

Engagement

51

Contact Sales Life

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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