Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Sales Reframed

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by Ivey Executive Education

9 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

Whether you realize it or not, you’re already selling. Every pitch, negotiation, and tough conversation is sales in disguise. Entrepreneur-turned-educator Eric Janssen takes you inside the minds of elite performers across disciplines to reveal how sales principles drive extraordinary results, even for people who've never held a "sales" role. From surgeons to artists to startup founders, one thing's for sure: You'll never see sales the same way again. Sales Reframed is produced in partnership with Ivey Executive Education. Follow Eric (@ewrjanssen) on LinkedIn or on Instagram. Follow Ivey Executive Education (@iveyexeced) on LinkedIn or on Instagram.

Language

🇺🇲

Publishing Since

10/30/2025

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Recent Episodes

March 5, 2026

The Future of Sales: How to Stay Irreplaceable in the Age of AI

Every technological shift creates two reactions: fear of displacement, or opportunity for differentiation. AI is no different.In this episode, Kyle Norton, CRO of Owner.com, shares what becoming a radically AI-native actually looks like inside a fast-growing revenue team and how automation can eliminate low-value work so humans can focus where judgment matters most. Then you’ll hear from Asad Zaman, CEO of Sales Talent Agency, tackles the career question many are quietly asking: if traditional Sales Development Representative (SDR) and Business Development Representative (BDR) roles compress, how does the next generation of sales professionals build experience and climb the ladder? And finally, bestselling author Daniel Pink reminds us that while AI may change the tools, the core of persuasion still rests on human judgment, resilience, and the ability to truly understand another person.

February 19, 2026

Sell With Story: The Storytelling Systems Great Sellers Use

In Episode 08 of Sales Reframed, host Eric Janssen breaks down the storytelling systems great sellers use to earn attention, cut through skepticism, and make their message land. You’ll hear from Kellogg Sales Institute Executive Director Craig Wortmann, who built the “Story Matrix” framework that helps individuals organize and draw from stories on demand. From Eric Silverberg and Eli Gladstone, Co-Founders of Speaker Labs, where they teach professionals how to wrap ideas in a story to cut through skepticism and make messages stick. And from Miri Rodriguez, Microsoft alumna, CEO of Empressa.ai, and author of Brand Storytelling, who explains why your origin story may be your most powerful differentiator.

February 5, 2026

Who Should You Sell To? The Truth About Customer Fit and 'Sales Debt'

Most companies don’t struggle because they can’t sell. They struggle because they sell to the wrong customers. When you truly understand your customer, everything gets easier: who to pursue, what to say in your pitch, and when to walk away. Because most companies don’t starve from lack of opportunity. They drown from lack of focus. And focus starts with knowing exactly who you should be selling to.

9 total episodes available

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Frequently asked questions

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What is Sales Reframed?: Whether you realize it or not, you’re already selling. Every pitch, negotiation, and tough conversation is sales in disguise. Entrepreneur-turned-educator Eric Janssen takes you inside the minds of elite performers across disciplines to reveal how sales principles drive extraordinary results, even for people who've never held a "sales" role. From surgeons to artists to startup founders, one thing's for sure: You'll never see sales the same way again. Sales Reframed is produced in partnership with Ivey Executive Education.

Follow Eric (@ewrjanssen) on LinkedIn or on Instagram.

Follow Ivey Executive Education (@iveyexeced) on LinkedIn or on Instagram.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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