Sales Rewritten
Claim This Podcastby Surfe
Podcast Overview
<p>Sales is changing fast. </p><p><strong>Sales Rewritten</strong> is where the people making it happen share what’s really working. </p><p>No scripts. No fluff. Just honest conversations with founders, sales leaders, and reps rewriting the playbook for 2025.</p><p></p><p>Powered by <strong>Surfe</strong> - because great sales starts with better data.</p>
Language
🇺🇲
Publishing Since
10/28/2025
Reach the team behind Sales Rewritten
Verified contact details for this show aren't on file yet — sign up to get notified when they land.
Recent Episodes
June 25, 2026
I Don't Close Deals, I Bloom Them | Sales Rewritten
<p>"It's about blooming deals versus closing deals." </p><p>That's how Angela Lindberg - a trained business psychologist turned enterprise salesperson - describes her career closing multi-million dollar deals. </p><p>In episode 8 of Surfe’s Sales Rewritten podcast, Angela traces her path from psychology PhD to becoming one of BetterUp's first EMEA sales hires. </p><p>She lifts the lid on her journey and the lessons learned along the way: 13 back-to-back meetings in a single day, the sabbatical that changed everything and the deal she decided to walk away from. </p><p>In this episode, we cover: </p><p>◼️ How a psychology PhD led to a successful sales career </p><p>◼️ Building BetterUp's European sales team from scratch </p><p>◼️ What it takes to close a million-dollar deal </p><p>Chapters: </p><p>00:00 - Intro </p><p>00:55 - What do you do for a living? </p><p>01:42 - A non-linear sales career </p><p>03:32 - Life before sales </p><p>06:21 - Clinical psychology v Business psychology </p><p>07:31 - Learning from earlier job roles </p><p>09:19 - The day a recruiter asked if I wanted to work in sales </p><p>11:56 - 'Employee #87' and start-up culture </p><p>14:19 - Being a Senior AE </p><p>15:53 - How psychology HELPS salespeople </p><p>17:28 - Sales stereotypes - do they exist? </p><p>19:57 - Being resilient v asking for help </p><p>22:08 - Mental health culture in sales </p><p>24:04 - Moving to London from the US! </p><p>26:51 - What do you look for when hiring junior salespeople? </p><p>28:55 - Working for Unmind </p><p>30:39 - Enterprise sales - what do you like about it so much? </p><p>32:13 - Salesperson...or trusted advisor? </p><p>32:52 - Most memorable deal closed </p><p>35:31 - The deal you walked away from </p><p>37:02 - AI and the future of enterprise sales </p><p>40:33 - What's next for you? </p><p>41:45 - Outro </p><p>Sales Rewritten is an honest conversation about sales - by salespeople, for salespeople. </p><p>Brought to you by Surfe, the pipeline generation engine for your revenue team.</p><p>Follow Angela: LinkedIn - linkedin.com/in/angela-lindberg-shrm-scp-phd-9ab81b43/ </p><p>Sales Rewritten:🎙 Listen on Spotify, Apple Podcasts & all major platforms</p><p>📺 Also available to watch on YouTube: @surfehq</p><p>Sponsored by: Surfe - <a target="_blank" rel="noopener noreferrer nofollow" href="https://tinyurl.com/4jwt5p7z">https://tinyurl.com/4jwt5p7z</a> Start your 14-day free trial today.</p>
March 12, 2026
From Radio Ads to Enterprise Deals: The Sales Lessons Nobody Tells You | Sales Rewritten (S1E7)
<p>She spent years as a seller sceptical of sales enablement's impact. Now she manages it for 250+ sellers at HubSpot.</p><p>In Episode 7 of Sales Rewritten, Ally Kavanagh - Lead Enablement Partner (EMEA) at HubSpot, and a sales professional who's worked in Boston, New York and London - shares what 15+ years in the sales game has taught her.</p><p>We cover:</p><p>◼️ Starting out in radio - with a phone book, a laptop, and all of Massachusetts as your territory</p><p>◼️ What HubSpot has taught her about mindset, competition and consistency</p><p>◼️ Why selling in Europe is harder than the US</p><p>◼️ The making of a successful enterprise deal</p><p>◼️ MEDDIC: why it works + why it keeps everyone honest</p><p>◼️ AI in sales: what HubSpot is experimenting with right now + where we need to draw the line</p><p>◼️ Sales enablement: why does it get such a bad rep?</p><p>Chapters:</p><p>00:00-01:01 Intro</p><p>01:01-01:58 Welcome to Ally</p><p>01:58-02:52 What is field sales enablement?</p><p>02:52-04:26 Ally’s first job in radio!</p><p>04:26-05:15 Falling into sales and the start of a career</p><p>05:15-07:36 Mock sales calls are TERRIFYING</p><p>07:36-10:33 Early sales wins at HubSpot</p><p>10:33-12:32 The competitive culture</p><p>12:32-15:45 The mindset of a top salesperson</p><p>15:45-18:17 Moving from the US to EMEA</p><p>18:17-20:40 Why selling in Europe is harder than the US</p><p>20:40-23:45 Building strong relationships with buyers</p><p>23:45-27:17 Let’s talk about enterprise deals</p><p>27:17-28:19 Progression to sales enablement</p><p>28:19-31:48 Value of the MEDDPICC framework</p><p>31:48-35:20 The buyer's perspective and follow-ups</p><p>35:20-36:44 A typical week in field enablement</p><p>36:44-38:22 AI in sales</p><p>38:22-42:39 Where to draw the line: AI versus the seller</p><p>42:39-45:12 Quick-fire questions</p><p>45:12-46:09 Ally’s future plans</p><p>46:09-47:40 Outro</p><p>Sales Rewritten is an honest conversation about sales - by salespeople, for salespeople. Brought to you by Surfe, the high-quality data platform that makes prospecting simpler and smarter.</p><p>Follow Ally: LinkedIn - <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/allison-kavanagh/">https://www.linkedin.com/in/allison-kavanagh/</a></p><p>Sales Rewritten: 📺 Watch on YouTube: @surfehq</p><p>🎙 Listen on Spotify, Apple Music & all major platforms</p><p>Sponsored by: Surfe - <a target="_blank" rel="noopener noreferrer nofollow" href="https://tinyurl.com/bdhu9t3p">https://tinyurl.com/bdhu9t3p</a></p><p>Start your 14-day free trial today.</p>
February 16, 2026
‘What’s Important Now?’ - The Elite Mindset That Helps Sellers Close Under Pressure | Sales Rewritten (S1E6)
<p>Most people think high performance is about motivation.</p><p>Roberto Forzoni has spent 30+ years inside elite sport - and he’ll tell you it’s about process, preparation, and what you do when something goes wrong.</p><p>In Episode 6 of Sales Rewritten, Roberto (sports psychologist and keynote speaker) shares lessons from working with Premier League clubs, Olympic athletes, and world-class individuals - including tennis player Andy Murray and boxer Derek Chisora.</p><p>In this episode, we cover:</p><p>◼️ Outcome vs performance vs process goals (and why sellers get this wrong)</p><p>◼️ “What’s important now?” - staying calm under pressure</p><p>◼️ Rejection, resets, and why the best don’t dwell</p><p>◼️ Language, mindset, and words that add pressure</p><p>◼️ Team dynamics: what leaders can do to lift performance fast</p><p>◼️ The habits Roberto sees in high performers</p><p>Chapters:</p><p>00:00-01:01 Trailer</p><p>01:01-02:03 Intro</p><p>02:03-02:46 What do you do for a living?</p><p>02:46-04:32 Starting out in football</p><p>04:32-07:58 The 'spark' for psychology</p><p>07:58-09:09 Working with different teams + athletes</p><p>09:09-11:14 Bringing psychology to the Premier League!</p><p>11:14-12:35 Being challenged by Razor Ruddock</p><p>12.35-15:00 The key to goal-setting</p><p>15:00-17:34 Dealing with 'No' and rejection</p><p>17:34-18:43 Release, review, reset</p><p>18:43-20:23 Setting up Team Murray</p><p>20:23-22:03 Applying lessons from football to tennis</p><p>22:03-22:40 Get started with Surfe today!</p><p>22:40-23:37 Andy Murray's 'obsessive' personality</p><p>23:37-25:26 Don't call it unlucky!</p><p>25:26-27:28 Not every game is must-win</p><p>27:28-28:28 Setting the wrong goals at Brentford</p><p>28:28-29:43 Why feedback is so important</p><p>29:43-30:22 '99 things out of 100 you tell me, I'll ignore!'</p><p>30:22-31:40 Working with Alan Curbishley at West Ham in 2006/07</p><p>31:40-32:39 Crisis meeting with Dean Ashton, Lee Bowyer and Carlos Tevez</p><p>32:39-34:00 Free-kick training with Carlos Tevez and scoring against Tottenham</p><p>34:00-35:51 West Ham's unlikely survival and how psychology helped</p><p>35:51-37:00 Three athletes you'd most like to work with!</p><p>37:00-38:19 Dealing with targets and pressure</p><p>38:19-39:53 The time Derek Chisora's wife called me</p><p>39:53-41-45 The showbiz personality of Chisora</p><p>41:45-42:27 Should salespeople have personas?</p><p>42:27-45:34 Applying the 'fish' philosophy to sales</p><p>45:34-45:59 What's next for you?</p><p>45:59-47:30 Outro</p><p>Sales Rewritten is an honest conversation about sales - by salespeople, for salespeople. Brought to you by Surfe, the high-quality data platform that makes prospecting simpler and smarter.</p><p>Follow Roberto:</p><p>LinkedIn - <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/robertoforzoni/">https://www.linkedin.com/in/robertoforzoni/</a></p><p>Sales Rewritten:</p><p>📺 Watch on YouTube: @surfehq</p><p>🎙 Listen on Spotify, Apple Music & all major platforms</p><p>Sponsored by:</p><p>Surfe - <a target="_blank" rel="noopener noreferrer nofollow" href="https://tinyurl.com/vm5y9rs2">https://tinyurl.com/vm5y9rs2</a></p><p>Start your 14-day free trial today.</p>
8 total episodes available
Deep-dive analytics for Sales Rewritten
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Sales Rewritten?
<p>Sales is changing fast. </p><p><strong>Sales Rewritten</strong> is where the people making it happen share what’s really working. </p><p>No scripts. No fluff. Just honest conversations with founders, sales leaders, and reps rewriting the playbook for 2025.</p><p></p><p>Powered by <strong>Surfe</strong> - because great sales starts with better data.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.