Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Sales Transformers: Turning The Tanker

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by Sales Growth Team

12 episodes

Updated Daily

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Podcast Overview

Welcome to The Sales Transformers Podcast, where Sales and Business Unit Leaders learn to ignite rapid change! Struggling to shift your sellers’ behaviours as rivals surge ahead? Need a Seller Experience that drives rapid results? We’re Chris and Matt, seasoned pros from Sales Growth Team and we’re joined by stellar guests. No academic fluff—we’ve walked in your shoes, and we’re here to help you turn cynical sellers into revenue powerhouses and make best practice your practice. Learn from our billion-dollar global sales turnarounds—our wins, our mistakes, and proven strategies to crush resistance and spark transformation. Each episode delivers actionable tactics, from boosting seller motivation to mastering rapid behaviour change in a fast-changing world. Ready to transform your team?

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6/17/2025

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PoorBased on show quality, social media presence, reviews, charts, and more

Quality32

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38 minutes

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Recent Episodes

November 18, 2025

New in Role: Thoughts for Success with Kristen Talley

<div class="ExternalClass7BAF3F4178CE4AD8822E1944ECF33CE2">Imagine turning sales teams at juggernauts like Salesforce and AWS into high-performing powerhouses without ever touching a quota yourself.In this episode, we sit down with Kristen Talley, a veteran enablement leader who's scaled programmes at GitHub, Salesforce, AWS, and Microsoft before founding Enablement Consult. Kristen shares her unconventional path from marketing to sales enablement, the art of building trust with sceptical sellers, and why curiosity, empathy, and strategic challenges are the real keys to driving revenue growth in a fast-evolving world.We unpack the evolution of enablement roles, navigating ego in high-stakes environments, and practical tips for fostering collaboration across teams.What You’ll Learn- Career Pivots: How spotting gaps in sales support led Kristen from marketing mishaps to leading enablement at tech giants and launching her own consultancy.- Trust-Building Tactics: The power of curiosity and EQ in overcoming seller cynicism, turning enablement from "fluff" into indispensable revenue fuel.- Leadership Essentials: Why challenging positively, assuming the worst while staying optimistic, and constant check-ins can supercharge team dynamics and results.Kristen’s journey is a reminder that in sales, true transformation starts with empathy, bold questions, and a willingness to grow.The Sales Transformers Podcast is produced by <a href="http://urbanpodcasts.co.uk">Urban Podcasts</a>.</div>

October 28, 2025

Channel Evolution: Driving Change That Sticks with Max Ramos

<div class="ExternalClass6CA7B73757E347B08DE241DCF35A2A92">What if the biggest opportunity in channel sales isn’t about what you sell, but how you embed lasting change?In this episode we’re joined by Max Ramos, a seasoned channel leader with a career spanning from seller to global channel lead. Max shares his perspective on how the channel ecosystem has evolved - from product resale to complex solution selling and what it really takes to get partners on board with transformational change.We explore the psychology behind shifting seller behaviour, the role of leadership in setting the vision, and why embedding change matters more than simply knowing or doing.What You’ll Learn- Change Management That Works: Why communication, incentives, enablement and leadership are essential pillars of channel transformation.- Trust and Alignment: How clear, repeatable motions and strong OEM–partner alignment build lasting trust.- Embedding for Impact: Why the real differentiator isn’t launching a new programme, it’s embedding it so it scales.Max’s reminds us that true channel transformation isn’t about forcing partners to sell differently. It’s about clarity, trust, leadership and creating programmes that become second nature.The Sales Transformers Podcast is produced by <a href="http://urbanpodcasts.co.uk">Urban Podcasts</a>.</div>

October 13, 2025

Chris DeNoia: Inside the Mind of a Modern CRO

<div class="ExternalClass3D3859E3328E43D19A6044276D9A8EC2">How do you lead a sales team through constant change and stay sane doing it?In this episode we’re joined by Chris DeNoia - Chief Revenue Officer, professor, and long-time sales leader to unpack what it really takes to transform a sales organisation from the inside out. From his early days in product management to driving billion-dollar growth in Silicon Valley, Chris shares the hard-won lessons behind leading through disruption, embedding strategy fast, and balancing performance with purpose.We dig into why CROs today face shorter tenures, faster pivots, and higher expectations than ever before and how the best leaders adapt without losing their teams. Chris also shares practical insights on discovery, incentives, and using AI intelligently (not just because it’s trendy).What You’ll Learn- Leading Through Change: How to balance quick wins with sustainable transformation and avoid the “big bang” failure trap.- The CRO Playbook: Why discovery, alignment, and testing small make or break modern revenue leadership.- Smarter AI: What AI can (and can’t) do for your sales team and why productivity isn’t always the real problem.Chris doesn’t just talk about transformation - he’s lived it. This episode is a masterclass in how to steady the ship, turn the tanker, and keep your team thriving in a world that never slows down.The Sales Transformers Podcast is produced by <a href="http://urbanpodcasts.co.uk">Urban Podcasts</a>.</div>

12 total episodes available

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What is Sales Transformers: Turning The Tanker?: Welcome to The Sales Transformers Podcast, where Sales and Business Unit Leaders learn to ignite rapid change! Struggling to shift your sellers’ behaviours as rivals surge ahead? Need a Seller Experience that drives rapid results?

We’re Chris and Matt, seasoned pros from Sales Growth Team and we’re joined by stellar guests. No academic fluff—we’ve walked in your shoes, and we’re here to help you turn cynical sellers into revenue powerhouses and make best practice your practice.

Learn from our billion-dollar global sales turnarounds—our wins, our mistakes, and proven strategies to crush resistance and spark transformation. Each episode delivers actionable tactics, from boosting seller motivation to mastering rapid behaviour change in a fast-changing world.

Ready to transform your team?
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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