Sales Zen

About Sales Zen

How do the world’s most successful enterprise Media and AdTech sales professionals consistently close high-stakes deals in the age of AI? They stop pitching product features and start driving measurable business outcomes. Welcome to Sales Zen, the weekly masterclass for ad sales professionals, revenue leaders, and modern dealmakers. Hosted by 30-year enterprise sales veteran Kevin Currie, this zero fluff, highly tactical show cuts through the AI noise to deliver actionable, short form strategies you can deploy directly into your sales cycle. We break down enterprise selling through the lens of Authentic Alignment showing you how to leverage AI as a strategic utility to eliminate administrative drag, master diagnostic discovery, and sharpen executive presence. You’ll learn direct applications of the proprietary RIGS Framework (Role, Instruction, Guardrail, Specifics) to conduct deep account research, out prepare the competition, and show up as an indispensable transformation partner rather than a transactional vendor. Whether you are looking to shorten sales cycles, handle high friction objections, separate your identity from short term outcomes, or accelerate your career trajectory in a rapidly shifting market, Sales Zen provides the blueprint to help you out think, out prepare, and out execute. No generic theories. Just pure, actionable sales execution. Subscribe today to future-proof your sales career.

Publisher

Kevin Currie

Category

business · business · education

Language

en

Explicit

No

First episode

22 Mar 2024

Latest episode

5 Oct 2026

Latest episodes

70 episodes in the feed.

1. 

   5 Oct 2026

   Why Fixing Your B2B Sales Flaws Is Guaranteeing Mediocrity

   Trying to fix every flaw and turn yourself into a well-rounded super seller guarantees mediocrity in modern B2B sales. Buyers can smell over-polished, generic incompetence instantly, and burning cognitive energy on low-leverage weaknesses erodes your actual superpowers. When you force a jack-of-all-trades approach, you burn out on administrative tasks while missing out on high-impact strategic growth. What You’ll Learn: The Superpower vs. Energy Drain Audit: How to analyze your last five clos...

2. 

   28 Sept 2026

   Stop "Just Checking In": AI B2B Sales Prompting

   B2B buyers receive upwards of 120 emails per week, making the classic low-substance follow-up a fast track to deal stagnation and buyer avoidance. When sellers send empty "just checking in" touchpoints or generic breakup emails, they surrender leverage and signal to prospects that they have zero value to add. Staying top of mind requires shifting away from high-frequency, low-substance outreach and stepping into peer-level authority. What You’ll Learn: The "Give Before You Get" Rule: Why you ...

3. 

   21 Sept 2026

   How Slowing Down Your Sales Cycle Accelerates Deal Velocity

   Internal leadership pressure to rush big deals often creates artificial urgency, flooding prospects with generic nudges that trigger buyer fatigue and amplify organizational anxiety. Pushing premature proposals without addressing hidden operational challenges destroys client trust and inflates churn risk. Forcing a pipeline timeline to satisfy internal metrics alienates key decision-makers and degrades enterprise deal value. What You’ll Learn How to pivot from urgency-driven tactics to intent...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

18,315

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 53 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

78

Social presence

0

YouTube

72

Engagement

0