SaleSage Podcast

About SaleSage Podcast

Unlocking the Future of Sales & Marketing with AI Visionaries The SaleSage Podcast dives into the transformative world of artificial intelligence, sales, and marketing, featuring in-depth conversations with industry leaders, AI experts, and innovative entrepreneurs. Hosted by Brooks Canavesi, each episode unpacks how cutting-edge AI technologies and data-driven strategies are reshaping the way we sell, market, and grow businesses. Join us to discover the personal journeys behind today’s tech pioneers, hear firsthand how AI is impacting sales pipelines, and learn actionable insights you can use to stay competitive in a rapidly evolving market. Whether you’re in sales, marketing, or simply passionate about the potential of AI, SaleSage brings you the tools and perspectives you need to thrive in the age of intelligent automation. Tune in for: Real-world stories from top sales and AI professionals Practical applications of AI in business Key strategies to future-proof your career and business Inspiration from leaders who are shaping the future of commerce Unlock the knowledge, trends, and insights to stay ahead of the curve—one conversation at a time.

Publisher

Brooks Canavesi

Category

business · technology

Language

en

Explicit

No

First episode

5 Nov 2024

Latest episode

13 Dec 2024

Latest episodes

5 episodes in the feed.

1. 

   13 Dec 2024

   Episode 03: Connecting the Dots: How Sean Grant is Transforming Data and AI at SAE International

   Brooks Canavesi sits down with Sean Grant, Director of Data Products at SAE International, to explore how knowledge graphs and AI transform data-driven decision-making and unlock business value through interconnected insights.

2. 

   14 Nov 2024

   Episode 02 Trailer: Leveraging both big and small data to truly understand customer behavior with Kate Minogue

3. 

   14 Nov 2024

   Episode 02: Leveraging both big and small data to truly understand customer behavior with Kate Minogue

   In this episode of the SaleSage Podcast, host Brooks Canavesi sits down with AI and data science expert Kate Minogue. With a background in data-driven roles at companies like Meta and the Bank of Ireland, Kate shares her insights on how AI is revolutionizing sales and marketing, why understanding customer behavior is more crucial than ever, and the misconceptions that surround AI in today’s marketplace. Kate discusses the growing importance of data literacy, problem-solving skills, and customer-centric approaches for sales and marketing professionals navigating an AI-enabled world. Together, Brooks and Kate explore topics ranging from optimizing customer interactions with AI, AI's impact on productivity in sales, the significance of contextual data, and how to manage the tension between technology's promise and real-world application. Whether you’re an AI enthusiast, a sales professional, or simply curious about the future of technology in business, this episode offers invaluable insights for staying ahead in a competitive landscape. Episode Show Notes: Introduction to Kate Minogue Background in AI, data science, marketing, and product operations. Career journey through roles in Meta, Bank of Ireland, and consulting. Exploring Grok 2 and AI’s Ethical Considerations Discussion on the release of Grok 2 and the implications of uncensored AI. The societal impact of generative AI and the need for regulatory oversight. Debunking AI Myths Addressing misconceptions about AI being “new” or a “silver bullet.” Distinguishing generative AI from the broader landscape of AI applications. AI’s Transformative Role in Sales and Marketing How AI enables a personalized approach to sales and marketing. The shift from traditional productivity metrics to AI-driven customer insights. Specialists vs. Generalists in an AI-Driven Workplace Insights on how generalist skills can thrive alongside specialized AI knowledge. The future value of adaptability, creativity, and critical thinking in an AI landscape. Customer-Centric Strategies in Sales The importance of aligning sales and marketing efforts with the entire customer journey. Tips for understanding customer behavior without relying solely on big data. Advice for Young Professionals and Parents Essential skills for the future workforce: data literacy, problem-solving, and influence. Encouraging a non-linear career path and embracing diverse experiences. Closing Thoughts Kate’s predictions for AI’s role in responsible data use, ethical boundaries, and corporate transparency. Future of AI in verifying data accuracy and supporting customer-driven business models. Connect with Kate Minogue: LinkedIn: Kate Minogue (https://linkedin.com/in/kate-minogue) Website: kate-minogue.com (https://kate-minogue.com) Wrap-Up: If you enjoyed this episode, please rate and review us! Visit SaleSage.ai (https://salesage.ai) to learn how AI can empower your sales team.

4. 

   5 Nov 2024

   Episode 01: "Minds on Fire: In the Golden Age of Sales Right Now" with Shannon Gregg, PhD

   Welcome to the inaugural episode of the SaleSage Podcast! In this episode, host Brooks Canavesi sits down with Dr. Shannon Gregg, a renowned expert in sales technology and CRM adoption, to explore how AI and automation are reshaping the sales landscape. Shannon shares her journey from an unconventional start in English literature to becoming an influential figure in sales enablement and technology adoption. Together, Brooks and Shannon dive into the challenges sales professionals face with CRM systems, the role of AI in boosting sales effectiveness, and practical insights on building resilient, adaptable sales teams in today’s tech-driven world. Whether you're a sales leader, tech enthusiast, or simply looking to give your team a competitive edge, this episode offers actionable advice and an inspiring look at the future of sales. Show Notes 0:00 – Introduction to the SaleSage Podcast Brooks Canavesi welcomes listeners to the podcast and introduces the show’s mission: providing AI insights, sales strategies, and tech-driven solutions for sales professionals. 3:12 – Meet Dr. Shannon Gregg Shannon discusses her unique journey from studying English literature to her PhD in community engagement with a focus on sales technology and CRM adoption. 7:45 – From CRM Frustration to Sales Enablement Shannon explains her early experiences with CRM systems and the realization that technology often isn’t designed with salespeople in mind. 11:22 – The Evolution of Sales Technology and the Role of AI Brooks and Shannon discuss how AI can eliminate inefficiencies and improve user adoption within CRM platforms, and why sales enablement requires a tech-forward approach. 16:30 – Overcoming Barriers in Sales: Technology, Data, and Interoperability Exploring the interoperability challenges faced by large companies, Shannon emphasizes the importance of having a unified data strategy and explains how data lakes and AI can streamline sales operations. 22:10 – AI for Just-in-Time Sales Support Brooks and Shannon explore practical AI applications, from automating prospecting tasks to enabling just-in-time learning that meets sales reps where they are. 27:45 – Training and Development in the AI Era How AI can transform sales training by making it more personalized, relevant, and immediately applicable to day-to-day activities. 32:30 – Integrating AI with Traditional Sales Tools A discussion on sales technology trends, including the role of LinkedIn Sales Navigator, document automation, and other tools in the modern sales tech stack. 39:00 – Navigating AI Adoption in Sales Shannon talks about common misconceptions and fears around AI and offers advice on how sales teams can start small with AI to build comfort and enhance their effectiveness. 43:55 – What Makes a Great Salesperson? Brooks and Shannon discuss the characteristics of top-performing salespeople and why grit, resilience, and curiosity are essential for success. 50:20 – Advice to New Sales Professionals Shannon shares her advice to her college-graduate self, focusing on the importance of embracing technology early and leveraging it as a career accelerator. 55:12 – Closing Remarks Brooks and Shannon wrap up the conversation with a look to the future of sales and an invitation to listeners to join future episodes of the SaleSage Podcast. Visit: SaleSage.ai (https://salesage.ai/podcast/) Connect with Shannon Gregg, PhD LinkedIn (https://www.linkedin.com/in/shannonjgregg/): Shannon Gregg (https://www.linkedin.com/in/shannonjgregg/) X (https://x.com/shannonjgregg): @ShannonJGregg (https://x.com/shannonjgregg) Website (https://cloudadoption.solutions/): Cloud Adoption Solutions (https://cloudadoption.solutions/)

5. 

   5 Nov 2024

   Trailer EPISODE 01 "Minds on Fire: In the Golden Age of Sales Right Now" with guest Shannon Gregg

   Trailer EPISODE 01 - "Minds on Fire: In the Golden Age of Sales Right Now" with special guest Shannon Gregg, PhD Host: Brooks Canavesi, CXO Problem Solutions Guest: Shannon Gregg, PhD, President, Cloud Adoption Solutions, Renowned speaker and author on sales leadership and enablement Join us as we explore the "Golden Age of Sales" and discover how AI is becoming the ultimate secret weapon for sales professionals. Learn how cutting-edge technology and AI-driven strategies are empowering sales teams to outsmart, outmaneuver, and outperform the competition. Whether you're a sales leader seeking to gain a competitive edge or a professional eager to leverage AI in your workflow, this episode is packed with actionable insights and real-world examples. 📌 Don't forget to subscribe to the SaleSage Podcast for more episodes that bring you closer to the forefront of sales and AI innovation. 🔗 Full Episode Available Now: Watch on this channel 🔗 Visit Our Website: SaleSage dot AI If you find this trailer insightful, please leave a positive review and share it with your network. Together, let's revolutionize the world of sales with AI! #AI #SalesInnovation #GoldenAgeOfSales #Technology #SalesLeadership #ShannonGregg #BrooksCanavesi #SaleSagePodcast #AIinSales #FutureOfSales

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.