Welcome to the Salesbeat podcast, where we explore how the FMCG industry and consumers are changing/have changed, actions you can take and how you/your business can overdeliver against your targets. I am Veena Giridhar, CEO & co-founder of Salesbeat, an AI driven platform eliminating lost sales in FMCG due to understocking and overstocking.
Season 3 Ep 10: Srivatsa Sreenivasarao and Anil Nadig on TraceX and Blockchain Technology
Following our last blog and podcast, today we speak to the founders of TraceX Technologies, a blockchain start-up in the supply chain space. TraceX Technologies is an AgriTech start-up based out of Bangalore. Tracex’s flagship agri-tech platform FOODSIGN™ leverages the power of Blockchain to digitize the food and agriculture eco system to make the supply chain clean, credible and traceable. The platform connects multiple participants across the supply chain and help them securely exchange verifiable and auditable data leading to mutual trust, accountability and transparency amongst the participating actors. The platform helps showcase sustainable sourcing, consumer trust, impact metrics (economic, social and environmental) and compliance with food safety & sustainability standards.
Srivatsa, one of the founders has 20+ years of experience in technology and is passionate about building technology solutions for social good. He has led many initiatives around software product management, engineering and solution sales in both enterprise software corporations and start-ups in Agriculture, Food and Education.
Similarly, Anil has worked in both IT products and services organizations, delivering client value through delivery and implementation of innovate solutions mainly in the Global banking industry across the world.
Learn more about how TraceX leverages blockchain to provide transparency in supply chains and helps delivery smart, efficient and sustainable solutions in today’s podcast!
Visit our website : https://salesbeat.co/
Learn more in our blog : https://blog.salesbeat.co/
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To learn more about TraceX:
Visit their website: https://tracextech.com
Or email :
anil@tracextech.com
srivatsa@tracextech.com
13 Dec 2022
Season 3 Ep 9: Block chain technology in FMCG
From insurance to copyrights to supply chain management, blockchain technology has become the talk of the town. But, how will this ‘newish’ technology actually affect your company? And how can you get started?
A blockchain is an ever-expanding collection of records, or blocks, that are connected and safeguarded via encryption. The supply chain can benefit from the use of distributed ledger technology to boost confidence and ensure that goods are what they seem to be.
A business or customer may use the chain to track a product all the way back to its origin by simply scanning a QR code or looking up a special identification online.In the FMCG sector, there has been a lot of activity, with businesses establishing trial programmes and some even ramping their initiatives to full production. However, there are still many difficulties and uncertainties to be resolved.
To understand the implications of this technology for the Food & beverage and the FMCG sector, stream our podcast now!
Visit our website : https://salesbeat.co/
Learn more in our blog : https://blog.salesbeat.co/
Or find us on :
Twitter : https://twitter.com/salesbeatco/
LinkedIn : https://www.linkedin.com/company/salesbeat/
Facebook : https://www.facebook.com/salesbeatco (https://www.facebook.com/salesbeatco)
6 Dec 2022
Season 3 Ep 8: Karim Choueiri on Wecheer and the future of Customer loyalty and retention
Numerous positive interactions that foster a sense of trust lead to customer loyalty. Every interaction does not need to be flawless. However, devoted customers/shoppers can help your business in other ways than just using their credit cards.
Your satisfied customers can all increase your sales, whether you consider them brand champions, net promoters, or heroes of word-of-mouth marketing. This could be done by recommending your brands to their friends and relatives, posting about their experiences on social media, or giving positive reviews.
Karim Choueiri, a pioneer in the customer loyalty market, is our guest today, and we discuss how Wecheer combines technology and customers in the most effective manner to create long lasting customer-brand relationships.
Wecheer opens the door to customer-brand connections that are personalised and advantageous for both the business and the public. Instead of pushing advertisements on consumers who aren’t interested, they promote more experiences with added value to retain existing customers and those who are more likely to become customers.
To learn more about Wecheer, stream our podcast now!
Visit our website : https://salesbeat.co/
Learn more in our blog : https://blog.salesbeat.co/
Or find us on :
Twitter : https://twitter.com/salesbeatco/
LinkedIn : https://www.linkedin.com/company/salesbeat/
Facebook : https://www.facebook.com/salesbeatco
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