Welcome to the Salesforce Spotlight podcast – your go-to source for insights on the future of marketing, sales, and customer experience, powered by Salesforce!
Join our dynamic hosts, Vanessa Gentile, Head of Marketing at Salesforce Switzerland, and Stephan Lendi, renowned Voice Over Artist, Moderator, and Public Speaking Coach. Together, they bring you exclusive conversations with industry leaders, exploring how Salesforce innovations are shaping the way businesses connect with customers, enhance productivity, and drive growth.
Whether you're a marketing professional, sales expert, or tech enthusiast, get ready to dive into engaging discussions that reveal the strategies behind successful digital transformations and AI-driven innovations. Tune in to discover how top brands are harnessing the power of Salesforce to thrive in an ever-evolving landscape.
Let’s redefine the future, one conversation at a time!
How UNICEF CH & FL is Leveraging Technology to Create Greater Impact
In this Salesforce Spotlight episode, Vanessa Gentile sits down with Samuel Wille, Director Partnerships & Philanthropy Switzerland & Liechtenstein at UNICEF to explore how they leverage technology and AI to create greater impact for their communities.
Highlights from this episode:
✅ How embracing innovation can help create even greater impact
✅ How companies can ensure that humans remain at the center when it comes to AI.
✅ What it takes for organizations to successfully embrace new technologies
Want to learn more about AI at Salesforce? Watch our demos (https://www.salesforce.com/eu/agentforce/demos/overview?nc=701ed000015gZ2oAAE).
28 Aug 2026
From Collaboration to Intelligence: How the World Economic Forum Is Building an Agentic Enterprise
In this Salesforce Spotlight episode, Vanessa Gentile sits down with Alicia Mazzarella, Head of Product - Intelligent Workplace at the World Economic Forum to explore their transformation from traditional collaboration to intelligent collaboration, powered by AI.
Highlights from this episode:
✅ Lessons learned from switching to a new technology on a global level
✅ How Slack has transformed the way people work and collaborate
✅ What it means to become an Agentic Enterprise
Want to learn more about Agentforce? Watch our demos (https://www.salesforce.com/eu/agentforce/demos/overview?nc=701ed000015gZ2oAAE).
14 Aug 2026
Agentic AI and the Human Advantage: How People + AI Will Shape the Future of Customer Success
In this Salesforce Spotlight episode, Vanessa Gentile sits down with Roberto Galdo, Chief Performance Officer at Merkle DACH where he leads customer success strategy and helps organizations achieve measurable business outcomes and maximize the value of AI and digital transformation.
Highlights from this episode:
✅ How AI is transforming the relationship between technology and people
✅ What it means for customer success
✅ How organizations can create trust and value in the age of autonomous agents
Want to learn more about Agentforce? Watch our demos (https://www.salesforce.com/eu/agentforce/demos/overview?nc=701ed000015gZ2oAAE).
29 Jun 2026
Global Leadership in the Agentic Era
In this Salesforce Spotlight episode, Vanessa Gentile sits down with Keith Myers, CMO at TE Connectivity, who has built and scaled organisations across Europe, India, China and the US and who brings a unique engineering mindset to B2B strategy, leadership and innovation.
Highlights from this episode:
✅ What the “agentic era” means from the leadership perspective
✅ What skills leaders will need to be successful in this era
✅ How platforms like Salesforce can help scale human-agent collaboration
Now available on Spotify, Youtube and Apple Podcasts.
Follow us on LinkedIn (https://www.linkedin.com/company/salesforce/) for future episodes.
Want to learn more about Agentforce? Watch our demos (https://www.salesforce.com/eu/agentforce/demos/overview?nc=701ed000015gZ2oAAE).
19 May 2026
Power Global Impact Through Digital Transformation
In this Salesforce Spotlight episode, we sit down with Adina, Head of Digital Transformation at Gavi, one of the world’s most impactful global health organisations to learn how they are driving impact at scale with new solutions and AI.
Highlights from this episode:
✅ How Gavi improved their grants management with a new solution from Salesforce
✅ How AI and agents are being used in the day-to-day work at Gavi
✅ What is takes to scale digital transformation in a complex global ecosystem
Now available on Spotify, Youtube and Apple Podcasts.
Follow us on LinkedIn (https://www.linkedin.com/company/salesforce/) for future episodes.
Want to learn more about Agentforce? Watch our demos (https://www.salesforce.com/eu/agentforce/demos/overview?nc=701ed000015gZ2oAAE).
31 Mar 2026
From Vision to Value: How OWT Is Driving Digital Transformation at Scale
In this Salesforce Spotlight episode, Vanessa Gentile sits down with Pierre Grydbeck, CEO at OWT, a Swisscom company and leading digital transformation partner in Switzerland.
Together, they will explore the current digital transformation priorities in the Swiss market, the unique power of the OWT and Swisscom partnership, and how AI and Agentforce are already being used in real customer projects.
Highlights from this episode:
✅ What are the key digital transformation priorities in the Swiss market right now.
✅ What mindset shift do Swiss companies need most right now to stay competitive.
✅ Why Salesforce Agentforce is highly relevant for mid-sized and local Swiss companies.
Now available on Spotify, Youtube and Apple Podcasts.
Follow us on LinkedIn (https://www.linkedin.com/company/salesforce/) for future episodes.
Want to learn more about Agentforce? Watch our demos (https://www.salesforce.com/eu/agentforce/demos/overview?nc=701ed000015gZ2oAAE).
18 Mar 2026
Success in the Agentic Era: How to Move From Pilot to Production at Speed
In this Salesforce Spotlight episode, we sit down with Cyril, CEO at Mavericx, a leading Salesforce partner in the DACH region, to unpack how his team helps companies go from pilot to production at speed for AI agents.
Highlights from this episode:
✅ How to successfully deploy AI agents in highly regulated industries
✅ How Mavericx’s Data 360 & Agentforce 360 framework is redefining enterprise AI
✅ Why so many pilots fail and what’s the secret to go from pilot to production at speed
Follow us on LinkedIn for future episodes: https://www.linkedin.com/company/salesforce/
Want to learn more about Agentforce? Watch our demos: https://www.salesforce.com/eu/agentforce/demos/overview/?nc=701ed000015gZ2oAAE
17 Dec 2025
How Salesfive drives Success for Customers with AI
Stefan Barandun and Vanessa Gentile from Salesfive discuss leveraging AI agent projects within Salesforce to drive innovation and value for federal organizations and consumer brands in Switzerland; this is an interview.
3 Dec 2025
Customer 360: Turning customer data into commercial insights
Eduardo Chavez and Vanessa Gentile explore how Medtronic transforms customer data into actionable sales insights, achieving rapid value delivery and scalability through identity resolution and data readiness in this interview.
19 Nov 2025
From Co-Pilots to Co-Workers: The shift from Assist Ai to Agentic AI
Josselain Prost, Salesforce Director at Deloitte, examines agentic AI's impact on customer transformation, its differences from assistive AI, and safety measures in this interview.
5 Nov 2025
From Months to Days: How COTRA Uses MuleSoft to Outpace Automotive Change
Benjamin Renold, Vanessa Gentile, and Stephan Lendi discuss how COTRA uses MuleSoft to scale IT abilities while maintaining a low headcount, which benefits partners and customers in this interview.
1 Oct 2025
Journalism in the Age of AI: Innovation, Trust & the Future of News at NZZ
Barnaby Skinner, Deputy Editor in Chief at NZZ, discusses innovation, trust, and the future of news at NZZ, focusing on data analysis of reader behavior and AI's role in modern journalism in an interview with Stephan Lendi.
10 Sept 2025
From Data to Trust - Rethinking the Client Journey for Financial Services
Vanessa Gentile interviews Florian Padberg, Head of Client Tech at Pictet Asset Management, about transforming financial services client journeys from data to trust using AI.
5 Feb 2025
Holcim’s Digital Transformation Journey: Leveraging Salesforce and AI for Sales Excellence
Global construction leader Holcim reveals its digital transformation journey (https://www.salesforce.com/eu/form/sales/sales-ai-playbook/?nc=701ed00000L1vTCAAZ&d=701ed00000L1vTDAAZ), focusing on how Salesforce (More about Salesforce: https://www.salesforce.com/eu/ch/) and AI have revolutionized their sales strategies. Gain insights into how Holcim uses these tools to optimize sales processes (https://www.salesforce.com/eu/form/sales/sales-ai-playbook/?nc=701ed00000L1vTCAAZ&d=701ed00000L1vTDAAZ), increase efficiency, and deliver better results.
Listen For:
[03:30 - 05:09] Navigating the Complexities of AI Adoption in Business
[06:57 - 09:26] Revolutionizing Banking with AI: A Shift in Decision-Making
More about Salesforce: https://www.salesforce.com/eu/ch/ (https://www.salesforce.com/eu/ch/)
22 Jan 2025
How to Start with AI as a Company
AI is changing the way companies approach sales and service. In this episode, we’ll explore practical steps for businesses looking to incorporate AI into their operations (https://www.salesforce.com/form/agentforce/demo/?nc=701ed00000L1F4BAAV&d=701ed00000L1vTDAAZ). Learn how to harness AI to enhance customer service (https://www.salesforce.com/form/agentforce/demo/?nc=701ed00000L1F4BAAV&d=701ed00000L1vTDAAZ), automate processes, and drive sales growth.
Listen For :
[01:27 - 04:22] The Spark of AI: From Predictions to Real-World Impact
[04:22 - 06:04] The Continuous Innovation of AI: Beyond the Hype Cycle
[23:26 - 24:38] Empowering Innovation: Involving Employees in Technological Transformation
More about Salesforce: https://www.salesforce.com/eu/ch/ (https://www.salesforce.com/eu/ch/)
8 Jan 2025
On’s Journey in Customer Experience Excellence
On, a trailblazer (https://trailhead.salesforce.com/)in sportswear innovation, shares its journey from a small business to a globally recognized brand. Discover how Salesforce (https://www.salesforce.com/eu/ch/) has played a crucial role in supporting their remarkable growth and why this partnership is so vital. Learn how On utilizes Salesforce to provide personalized, seamless experiences (https://listen.casted.us/public/38/Salesforce-Spotlight-6b5a6c79/e7a00bba&d=https://org62.lightning.force.com/lightning/r/Campaign/701ed00000L2MtBAAV/view) at every customer interaction, setting new benchmarks for customer satisfaction and loyalty. (https://listen.casted.us/public/38/Salesforce-Spotlight-6b5a6c79/e7a00bba&d=https://org62.lightning.force.com/lightning/r/Campaign/701ed00000L2MtBAAV/view)
Listen for:
[05:00 - 08:20] Fostering Growth Through Communication and Trust at On
[08:56 - 12:20] Innovating Customer Experience with AI and Trust
[17:50 - 19:51] Navigating Innovation with Responsibility: Insights from On's Explorer Spirit
More about Salesforce: https://www.salesforce.com/eu/ch/ (https://www.salesforce.com/eu/ch/)
18 Dec 2024
Maximizing Productivity Across Every Line of Business with Slack
Discover how businesses are using Slack (https://www.salesforce.com/eu/slack/)to streamline communication and collaboration. Whether you're in sales, marketing, or customer service, Slack offers tools to improve productivity (https://slack.com/intl/en-gb/events/embracing-a-digital-first-approach-to-work?nc=701ed00000L2PO1AAN&d=701ed00000L1vTDAAZ)across all departments. This episode will highlight best practices (https://slack.com/intl/en-gb/events/embracing-a-digital-first-approach-to-work?nc=701ed00000L2PO1AAN&d=701ed00000L1vTDAAZ) for integrating Slack into your daily workflows to achieve seamless efficiency.
Listen For:
[01:11 - 02:08] Slack as the Digital Headquarters
[04:11 - 05:12] Transparency and Trust with Slack Connect
[06:44 - 09:45] The Role of AI in Enhancing Productivity
More about:
Salesforce: https://www.salesforce.com/eu/ch/ (https://www.salesforce.com/eu/ch/)
Slack: https://www.salesforce.com/eu/slack/ (https://www.salesforce.com/eu/slack/)
5 Dec 2024
Unlocking AI's Potential in Pharma: Innovations and Impact
In this episode we will guide listeners through the transformative power of AI (https://www.salesforce.com/form/industries/healthcare/forrester-hls-report/?nc=701ed00000L2QdRAAV&d=701ed00000L1vTDAAZ)in the pharmaceutical industry and beyond. From drug discovery to patient engagement, learn how AI is driving innovations that can increase productivity and enhance the industry's operational efficiency (https://www.salesforce.com/form/industries/healthcare/forrester-hls-report/?nc=701ed00000L2QdRAAV&d=701ed00000L1vTDAAZ).
Listen For:
[06:57 - 09:26] Transforming Banking with AI: A Shift in Decision-Making
[12:12 - 13:57] Navigating AI in the Tightly Regulated Pharmaceutical Industry
For more information, please see the latest Health & Life Sciences Study (Forrester Report) (https://www.salesforce.com/form/industries/healthcare/forrester-hls-report/?nc=701ed00000L2QdRAAV&d=701ed00000L1vTDAAZ), where senior industry leaders reveal key strategies for driving change (both patient-facing and operational capacities) with AI.
More about Salesforce: https://www.salesforce.com/eu/ch/ (https://www.salesforce.com/eu/ch/)
20 Nov 2024
How To Build An Impactful and Customer-Centric Marketing Strategy
In this episode our Guest Speaker Pascale, Salesforce (https://www.salesforce.com/eu/ch/)'s Regional Sales Director for Marketing Cloud explores how data-driven insights, personalized engagement, cross-channel orchestration, and scalable solutions are reshaping modern marketing. She shares strategies for decision-makers aiming to optimize their marketing efforts (https://www.salesforce.com/eu/form/marketing/ai-for-marketers-workbook/?nc=701ed00000L2Rb7AAF&d=701ed00000L1vTDAAZ) to build lasting, impactful, and customer-centered strategies. From actionable insights to innovative ideas, learn how to stay ahead in an ever-evolving landscape (https://www.salesforce.com/eu/form/marketing/ai-for-marketers-workbook/?nc=701ed00000L2Rb7AAF&d=701ed00000L1vTDAAZ)!
Listen for:
[04:09 - 05:54] The Power of Personalization in the Digital Age
[06:03 - 07:51] Redefining Customer Profiles with Salesforce
More about Salesforce: https://www.salesforce.com/eu/ch/ (https://www.salesforce.com/eu/ch/)
Who has been a guest on Salesforce Spotlight
Names identified in recent episode analyses. Showing up to five guests.
Stefan Barandun
Josselain Prost
Benjamin Renold
Stephan Lendi
Barnaby Skinner
Reach and audience
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Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 4 / 100
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