A practical audiobook guide to catching new customers online. Now available to all as a free podcast. Duration 2 hours.
Author and presenter: Pete Nicholls https://www.linkedin.com/in/penichol/
Although the author has made every effort to ensure that the information in this audiobook was correct as of Jan 2020 the author does not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause. In other words, keep learning and take care out there people :)
Now you know the basics of Salmon fishing in the Google, let's look at some advanced tools & techniques that can help you attract enough Salmon to target, accelerate and grow your business. We also recap with rules of thumb to remember when you are Salmon Fishing in the Google.
Salmon Fishing in the Google 2020 by Pete Nicholls
15 Mar 2021
Chapter 9: Claim Your Fishing Spot with Google My Business
If you have a business that services a particular physical area, Google created a piece of real estate just for you on the river Google that shows exactly where your business is located. Think of it as a jetty on the river. A place you can claim as your own and use it to fish for Salmon.
Salmon Fishing in the Google 2020 by Pete Nicholls
13 Mar 2021
Chapter 8: Google Fishing Regulations
The rules of fishing in the river Google regularly change. If you like bending the rules and break them, you can be booted off the river for good! In extreme cases, it means starting over with a new company name, website, and more. Here's how to keep to the regulations and avoid problems.
Salmon Fishing in the Google 2020 by Pete Nicholls
11 Mar 2021
Chapter 7: Weaving Your SEO Net
Organic search is like making a very good net to catch the fish as they swim by. As the river Google is a search engine, this ongoing effort to weave a net in the path of your salmon is called Search Engine Optimisation (SEO).
Salmon Fishing in the Google 2020 by Pete Nicholls
8 Mar 2021
Chapter 6: Spearfishing with Google Ads
Spearfishing is using pay-per-click (PPC) Google Ads to catch fish. Spearfishing is a very nimble and instant way of fishing as you can catch fish today. Beware of wasting money as you must pay for every spear, even if the fish swims away.
Salmon Fishing in the Google 2020 by Pete Nicholls
7 Mar 2021
Chapter 5: Choosing The Right Bait
You need bait to catch fish.
The right bait for the very specific fish you want to catch: your Salmon.
In the river Google, your keywords are your bait.
Salmon Fishing in the Google 2020 by Pete Nicholls
5 Mar 2021
Chapter 4: Catch, Kiss & Caviar
Catch a Salmon. Kisses earn value and trust. Caviar is the Cash.
Salmon Fishing in the Google 2020 by Pete Nicholls
4 Mar 2021
Chapter 3: Fishing Tackle
We don’t just want to catch any fish, we want to catch Salmon. For that, we need the right gear.
Salmon Fishing in the Google 2020 by Pete Nicholls
3 Mar 2021
Chapter 2: Know Your Salmon
A much smarter way to go fishing in the Google, is to identify which particular fish you want to catch and fine-tune the choice of bait, gear, and fishing methods that attract them. You are fishing for your Salmon, the ideal clients for your business. Don’t waste your time and bait catching other fish and throwing them back.
Salmon Fishing in the Google 2020 by Pete Nicholls
2 Mar 2021
Chapter 1: Fishing
There are several ways to fish in the river Google, let’s first take a look at the river itself.
2 Mar 2021
Introduction to Salmon Fishing in the Google
This audiobook is intended for the business owner who simply wants to have a better understanding of how to capture new business via Google, to understand the basis of SEO and Google Ads, why you might use both, when one is more suited than the other, some of the most important changes that Google has made and how to avoid common pitfalls. So let’s talk fishing...
2 Mar 2021
Why did I write this audiobook?
Back in 2016, I wanted to help other business owners understand how to be found online. Just think of Google as a huge river that is full of fish, so everyone wants to fish there. Some do well while others do not.
The book is a simple guide in 10 chapters covering the main aspects of marketing your business on Google. It’s like learning how to fish!
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