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Salty Little Business

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by Mandy Ford

5.0(1 reviews)

8 episodes

Updated Daily

Accepts GuestsHas Sponsors

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Quality33

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Podcast Overview

Salty Little Business is the podcast for creative entrepreneurs and small business owners who want smart, scalable marketing that actually works. Hosted by Mandy Ford, it’s your go-to for SEO, digital products, Pinterest, Instagram strategy, and sustainable growth. Get clear, actionable insights—without recycled advice. From behind-the-scenes breakdowns to boundary-pushing interviews, this show helps you build a brand with strategy, personality, and serious staying power. Work With Us: https://hightidestrategy.com/podcast Join The Marketing Lab: https://www.skool.com/the-marketing-lab

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Publishing Since

6/16/2025

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🇺🇸 Charts #3

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Spotify 827

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Recent Episodes

July 29, 2025

SEO SERIES Part 4 | Old Blogging is OUT... Don't miss this NEW strategy.

Welcome to Part 4 of our six-part SEO series on Salty Little Business, the go-to podcast for creative entrepreneurs, women in business, service providers, and digital product brands ready to grow with strategy that actually works. Work With Us + Education: <a href="https://hightidestrategy.com/podcast">⁠https://hightidestrategy.com/podcast⁠</a>Join The Marketing Lab: <a href="https://www.skool.com/the-marketing-lab/about">⁠https://www.skool.com/the-marketing-lab/about⁠</a> Today, we’re talking about blogging — not the way you were taught in 2015, but how it works now. If your blog has become a digital ghost town, a content graveyard, or a source of guilt on your to-do list, this episode will shift everything.Mandy Ford walks you through how to turn your blog into your most valuable content asset, using a modern strategy that drives search traffic, email growth, and lead generation across platforms like Pinterest, Instagram, TikTok, and Google.You’ll learn:<ul><li>Why the old approach to blogging (personal stories, client recaps, and long emotional posts) no longer ranks or converts</li><li>The power of topic-first blogging based on what your audience is actually searching for</li><li>How to choose 3–5 core content categories that support your SEO strategy</li><li>A simple framework to structure blog posts with H1s, H2s, H3s, meta descriptions, and keywords that work</li><li>The repurposing process Mandy teaches inside The Marketing Lab, turning one blog into 5–7 content pieces across platforms</li><li>How one student followed this system and landed page one of Google — bringing in consistent leads from a single post</li><li>Why AI can support your content creation, but strategy must come first</li></ul>Mandy also shares how this all connects to the data tracking from Episode 1 (Google Analytics), and how The Marketing Lab includes a full blogging SEO toolkit, batching systems, automation workflows, and repurposing matrices so you never waste a post again.This episode is perfect for:<ul><li>Photographers, coaches, and designers struggling to get traffic from their content</li><li>Product-based brands looking to boost SEO beyond product pages</li><li>Women in business who want a sustainable way to attract leads</li><li>Anyone whose blog feels like a chore — or a graveyard of old content</li><li>Creative entrepreneurs who want their blog to do more than just sit pretty on their website</li></ul>You’ll walk away with clear, actionable steps:<ol><li>Choose 3–5 SEO-aligned categories you want to rank for</li><li>Brainstorm one blog post idea per category</li><li>Write one post this week using the structure we outlined</li><li>Publish it — and repurpose it</li></ol>This is strategic blogging that compounds — not content for content’s sake. If you’re ready to stop guessing and finally make blogging worth the effort, this episode gives you the blueprint.Coming up next in our SEO series: how to turn your blog posts into a full content ecosystem across Instagram, Pinterest, TikTok, Lemon8, email, and beyond.Because strategic blogging isn’t dead — but bad blogging is.Work With Us + Education: <a href="https://hightidestrategy.com/podcast" target="_new" rel="noopener">https://hightidestrategy.com/podcast</a> Join The Marketing Lab: <a href="https://www.skool.com/the-marketing-lab/about" target="_new" rel="noopener">https://www.skool.com/the-marketing-lab/about</a>

July 22, 2025

SEO SERIES Part 3 | Using 2015 SEO Tactics on a 2025 Website? Yikes.

Welcome to Part 3 of our six-part SEO series on Salty Little Business, the podcast for creative entrepreneurs, photographers, digital product sellers, and small business owners ready to get seen, get clicks, and get paid — without selling out or burning out. Work With Us + Education: <a href="https://hightidestrategy.com/podcast">⁠https://hightidestrategy.com/podcast⁠</a>Join The Marketing Lab: <a href="https://www.skool.com/the-marketing-lab/about">⁠https://www.skool.com/the-marketing-lab/about⁠</a> In this episode, Mandy Ford takes you behind the scenes of one of the most misunderstood parts of digital marketing: website SEO. If you've been told that search engine optimization is just about keywords in your blog posts, you're missing out on the full picture — and likely leaving money on the table.There are nine types of SEO we teach inside The Marketing Lab, and most businesses are only using one or two. Mandy walks you through each one and explains how they work together to increase traffic, visibility, and conversions — especially for creatives and service-based brands using Showit, Squarespace, or Shopify.You’ll learn:<ul><li>The 9 types of SEO every creative business should be using</li><li>What technical SEO really means (hint: it’s more than site speed)</li><li>The difference between on-page and off-page SEO — and why you need both</li><li>How local SEO helps photographers, designers, and creatives rank in their city</li><li>Why keywords, alt text, and image optimization impact user experience and searchability</li><li>Common SEO mistakes that are costing you clients (like cutesy headers, keyword stuffing, and missing meta descriptions)</li><li>How to use heading structure (H1s, H2s, H3s) like an outline to make your site readable for humans and search engines</li></ul>Mandy shares real examples from members inside The Marketing Lab — like how one website tweak cut a bounce rate in half and how a shift in headline clarity led to a measurable increase in bookings. She also gives you a list of quick wins to boost your SEO today without tech overwhelm.Quick wins include:<ul><li>Checking your page speed and mobile optimization</li><li>Making sure every page has a single, relevant H1</li><li>Adding clear alt text to every image (for SEO and accessibility)</li><li>Updating your homepage title and meta description for clarity and location-based visibility</li><li>Auditing your contact page and footer to ensure you clearly state what you do and where you do it</li></ul>This episode is perfect for:<ul><li>Women in business scaling creative service brands</li><li>Photographers trying to rank in competitive local markets</li><li>Digital product sellers building evergreen traffic systems</li><li>Small business owners looking to stop relying on social media for all visibility</li><li>Marketing-curious creatives who are ready to stop guessing and start optimizing</li></ul>If your website looks good but isn't generating leads, this is where you need to start. And if the idea of fixing your SEO feels overwhelming, you’re not alone — that’s exactly why Mandy created The Marketing Lab.Inside the membership, you'll get:<ul><li>Step-by-step video training to self-audit your site in just 15 minutes</li><li>Real-world before-and-after examples that led to booking surges and revenue bumps</li><li>Ongoing support for strategic visibility, content planning, and platform optimization</li></ul>If you're ready to get strategic about your SEO — across your website, social platforms, and content — Mandy breaks it all down for you inside The Marketing Lab.Work With Us + Education: <a href="https://hightidestrategy.com/podcast" target="_new" rel="noopener">https://hightidestrategy.com/podcast</a> Join The Marketing Lab: <a href="https://www.skool.com/the-marketing-lab/about" target="_new" rel="noopener">https://www.skool.com/the-marketing-lab/about</a>

July 15, 2025

SEO SERIES Part 2 | Turn Your Social Bio Into a Sales Funnel

Welcome to Part 2 of our six-part SEO series on Salty Little Business, the podcast for creative entrepreneurs, photographers, digital product founders, and women in business ready to market smarter and get found faster.In this episode, Mandy Ford breaks down one of the most underestimated visibility tools in your business: your Instagram bio.If your bio is full of buzzwords and “vibe” language but lacks searchable terms, you're not just blending in — you're invisible. Instagram is no longer just about aesthetics and hashtags. In 2025, it's a search engine, and your bio and captions are how the algorithm decides where and when to show your content.You’ll learn:<ul><li>Why Instagram’s search bar now functions like a true SEO platform</li><li>How to write an Instagram bio that clearly says who you are, what you do, and who you help</li><li>The 3 essential parts of a high-converting, search-optimized bio</li><li>Why “creative” job titles and vague mission statements aren’t doing you any favors</li><li>What to include in your CTA link — and how to drive more clicks</li><li>How Instagram captions can (and should) be written to rank in search</li><li>How to structure long-form captions that drive saves, shares, profile visits, and traffic</li></ul>Mandy shares what most people get wrong about Instagram marketing — and what to fix if you're tired of creating content that gets buried. If you’re writing captions with zero search intent or hoping your aesthetic will speak for itself, this episode will show you what to shift.You’ll also get a behind-the-scenes look at how Mandy teaches Instagram SEO inside The Marketing Lab, her monthly membership for creative business owners, service providers, and digital brands who want to build scalable, searchable marketing systems.This episode is perfect for:<ul><li>Photographers and designers using Instagram to book clients</li><li>Digital product sellers looking to increase visibility without paid ads</li><li>Small business owners who are tired of “post and hope” content</li><li>Creative entrepreneurs ready to turn their profile into a lead funnel</li><li>Women in business who want more traction without sacrificing personality</li></ul>If you’re ready to stop guessing and start getting found, now is the time to optimize.Next up in the SEO series? We’re covering the 9 types of website SEO most creatives ignore — and the exact mistakes that are costing you clients.Until then, take today’s action step: Open your Instagram bio and ask yourself, “Can someone find me through search? Can they understand what I do without clicking anything?” If not, fix it. You’re sitting on searchable real estate that’s too valuable to waste.Work With Us + Education: <a href="https://hightidestrategy.com/podcast" target="_new" rel="noopener">https://hightidestrategy.com/podcast</a> Join The Marketing Lab: <a href="https://www.skool.com/the-marketing-lab/about" target="_new" rel="noopener">https://www.skool.com/the-marketing-lab/about</a>

8 total episodes available

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What is Salty Little Business?: Salty Little Business is the podcast for creative entrepreneurs and small business owners who want smart, scalable marketing that actually works. Hosted by Mandy Ford, it’s your go-to for SEO, digital products, Pinterest, Instagram strategy, and sustainable growth. Get clear, actionable insights—without recycled advice. From behind-the-scenes breakdowns to boundary-pushing interviews, this show helps you build a brand with strategy, personality, and serious staying power.

Work With Us: https://hightidestrategy.com/podcast Join The Marketing Lab: https://www.skool.com/the-marketing-lab
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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