Sandbox Stories are delivered to the eye care industry by Dr. Scott Jens, whose career as a Doctor of Optometry, then Software Founder/CEO, has led him to create "The Sandbox" - a playful, thoughtful executive business coaching service. Through Sandbox Stories, Dr. Jens aims to give anyone involved in eye care a provocative, insightful review of perspectives of, and people in, the industry.

Sandbox Stories - The Podcast
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Podcast Overview
Sandbox Stories are delivered to the eye care industry by Dr. Scott Jens, whose career as a Doctor of Optometry, then Software Founder/CEO, has led him to create "The Sandbox" - a playful, thoughtful executive business coaching service. Through Sandbox Stories, Dr. Jens aims to give anyone involved in eye care a provocative, insightful review of perspectives of, and people in, the industry.
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Publishing Since
11/3/2020
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Recent Episodes

June 9, 2026
Sandbox Story - Interview of E. Dean Butler
E. Dean Butler got into “brand management” in his early career at Proctor and Gamble. While there, he helped a coworker’s in-laws optical business in Louisiana, particularly around branding. Out of that work, he founded Lenscrafters, and in his career has contributed to starting 4,500 optical stores in 45 countries. Given his brand work on “real people testimonial” advertising, he increased the throughput of the optical business, because he believed in increasing the value of products that don’t have any inherent interest. He ultimately coined the phrase “glasses in about an hour,” which he used as he grew Lenscrafters. The Stories within the Story: 0:53 The Living in England Story 2:55 The Early Years Story 5:22 The Early Career Story 9:10 The Getting into Optical Story 15:35 The Marketing Eyeglasses Story 22:26 The Creation of Lenscrafters Story 25:09 The Starting Vision Express Story 29:16 The Russian Optical Story 36:22 The Russian Wife Story 40:55 The Delivering Service Story 45:26 The Future of Eyecare Story 56:49 The Lofty Goals Story 1:01:11 The Dynamics of Buying Eyeglasses Story 1:05:15 The Optical “Secrets” Story 1:07:50 The Message of Encouragement Story Runtime: 1 hr 14 min

December 31, 2025
Sandbox Story - Interview of Dr. Bill Rafferty
Dr. Bill Rafferty has dutifully committed much of his career to the critical issues of regulatory activities that govern Optometry, both in his home state of North Carolina but also nationally through ARBO. He is a 1977 graduate of the UAB School of Optometry, and has had many professional roles in addition to clinical practice, including serving as faculty at Duke University and Wake Forest. His stories include those who influenced him into health care, his family’s citrus groves in Florida, and his service to our country through the National Guard. He spent his early years in the VA and supported scope expansion efforts for Optometry. Today he is Executive Director of the North Carolina State Board of Optometry where he cares passionately to support the profession and the public. The Stories within the Story include: 1:03 The “What I Thought Optometry Would Be” Story 3:18 The Early Years Story 8:21 The Service to Country Story 10:04 The Optometry Training in the 1970’s Story 13:01 The Mentors Story 16:57 The Early VA Efforts Story 18:50 The Duke University Story 21:12 The Educator Story 22:55 The Regulatory Affairs Story 30:53 The Optometry-Ophthalmology Story 39:20 The Joy Story 40:58 The Words of Inspiration Story Runtime: 46 min.

May 28, 2025
Sandbox Story - Interview of Dr. Masoud Nafey
Dr. Masoud Nafey shares his insights on how optometry can leverage technology to connect with modern healthcare consumers and advance the profession, shaped by his background as an Afghan refugee and his entrepreneurial journey in this interview.
80 total episodes available
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Dr Masoud Nafey
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Dr. Sherrol Reynolds
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