Have you been so busy chasing success that you are questioning your own Sanity? Your thoughts are making you miserable. This is a podcast that will help you find and preserve your peace while you stack this paper and chase this purpose. We have focused so much on what we "do" that we have forgotten who we "are." Together, we'll get to the core of who you are outside of your typical labels like entrepreneur, parent, and employee. This is the Sanity and Success podcast where you will meet and dive into the minds of experts, entrepreneurs and everyday dope people that have found success while protecting their sanity and prioritizing their joy.

Sanity & Success
Claim This Podcastby Emmelie De La Cruz
Podcast Authority
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Podcast Overview
Have you been so busy chasing success that you are questioning your own Sanity? Your thoughts are making you miserable. This is a podcast that will help you find and preserve your peace while you stack this paper and chase this purpose. We have focused so much on what we "do" that we have forgotten who we "are." Together, we'll get to the core of who you are outside of your typical labels like entrepreneur, parent, and employee. This is the Sanity and Success podcast where you will meet and dive into the minds of experts, entrepreneurs and everyday dope people that have found success while protecting their sanity and prioritizing their joy.
Language
🇺🇲
Publishing Since
10/1/2021
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Recent Episodes

April 7, 2025
How to Reset Your Marketing So This Year Isn't a Time and Money Drain
<div class= "flex-1 flex flex-col gap-3 px-4 max-w-3xl mx-auto w-full pt-1"> <div data-test-render-count="1"> <div class="group relative -tracking-[0.015em] px-2 pb-3" data-is-streaming="false"> <div class= "font-claude-message relative leading-[1.65rem] [&_pre>div]:bg-bg-300 [&_.ignore-pre-bg>div]:bg-transparent" style= "box-sizing: border-box; border: 0px solid; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: hsl(var(--accent-secondary-100)/1); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; outline-color: hsl(var(--accent-secondary-100)); scrollbar-width: thin; scrollbar-color: hsla(var(--border-300)/35%) transparent; position: relative; line-height: 1.65rem; font-family: var(--font-claude-message);"> <div class="grid-cols-1 grid gap-2.5 [&_>_*]:min-w-0" style= "box-sizing: border-box; border: 0px solid; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: hsl(var(--accent-secondary-100)/1); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; outline-color: hsl(var(--accent-secondary-100)); scrollbar-width: thin; scrollbar-color: hsla(var(--border-300)/35%) transparent; display: grid; grid-template-columns: repeat(1, minmax(0px, 1fr)); gap: 0.625rem;"> <p class="whitespace-pre-wrap break-words">Let's cut through the marketing noise and tackle why your marketing might feel like a hamster wheel of exhaustion. Forget chasing shiny objects—it's time to audit what's actually broken in your current systems. The episode walks you through identifying exactly where your marketing is leaking money, from traffic that never converts to leads that ghost you before purchase. </p> <h2 class="text-xl font-bold text-text-100 mt-1 -mb-0.5">KEY TAKEAWAYS</h2> <ul class= "[&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7"> <li class="whitespace-normal break-words">Stop working for your marketing; make it work for YOU</li> <li class="whitespace-normal break-words">Collect real data for at least six months (no, your gut feeling doesn't count)</li> <li class="whitespace-normal break-words">Your traffic-to-lead ratio should hit 10% minimum (anything less is a revenue leak)</li> <li class="whitespace-normal break-words">Lead magnets aren't the problem—your manipulative, irrelevant ones are</li> <li class="whitespace-normal break-words">People buy when it's convenient for THEM, not when you're ready to sell</li> <li class="whitespace-normal break-words">Customer loyalty isn't a fluffy concept—it's literally where your money is hiding</li> </ul> <h2 class="text-xl font-bold text-text-100 mt-1 -mb-0.5">JUICY QUOTES</h2> <ul class= "[&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7"> <li class="whitespace-normal break-words">"Data without action is just expensive decoration for your dashboard."</li> <li class="whitespace-normal break-words">"Your lead capture engine isn't broken because you need more tactics—it's broken because the ones you have suck."</li> <li class="whitespace-normal break-words">"Most lead magnets are manipulative bait-and-switches that destroy trust before you even get started."</li> <li class="whitespace-normal break-words">"People don't buy when YOU want them to. They buy when it's damn convenient for THEM."</li> <li class="whitespace-normal break-words">"You don't have a conversion problem; you have a customer experience problem."</li> </ul> <h2 class="text-xl font-bold text-text-100 mt-1 -mb-0.5">EPISODE CHAPTERS</h2> <p class="whitespace-pre-wrap break-words"><strong>00:00</strong> Why Your Marketing Feels Like a Dumpster Fire</p> <p class="whitespace-pre-wrap break-words"><strong>01:17</strong> The Audit: Turning Data Into Actual Insights</p> <p class="whitespace-pre-wrap break-words"><strong>02:08</strong> Revenue Leaks: Where Your Marketing Money Goes to Die</p> <p class="whitespace-pre-wrap break-words"><strong>05:01</strong> Lead Capture: Fix What's Broken Before Adding More</p> <p class="whitespace-pre-wrap break-words"><strong>09:19</strong> Traffic Isn't the Problem (Your Conversion Rate Is)</p> <p class="whitespace-pre-wrap break-words"><strong>12:36</strong> Stop Annoying Your Leads (Start Nurturing Them)</p> <p class="whitespace-pre-wrap break-words"><strong>18:11</strong> Make Buying Ridiculously Easy (Or Watch Sales Walk Away)</p> <p class="whitespace-pre-wrap break-words"> <strong>2</strong><strong>2:25</strong> Customer Loyalty: The Money You're Leaving on the Table</p> <p class="whitespace-pre-wrap break-words"><strong>24:39</strong> Systems First, Tactics Later: The Path to Marketing That Works</p> </div> </div> <div class="absolute bottom-0 -right-1.5"> <div class="transition translate-y-full pt-3"> <div class= "text-text-300 flex items-stretch justify-between gap-0.5"> </div> </div> </div> </div> </div> </div> <div class="sticky bottom-0 mx-auto w-full pt-6 z-[5]"> </div>

April 7, 2025
I Got Off Instagram and Still Made 6-Figures
<p dir="ltr">In this candid episode of the Sanity and Success podcast, I reveal how I abandoned Instagram in early 2024 and still maintained a thriving six-figure business. If you're exhausted by the content hamster wheel and ready for a different approach to marketing, this episode is your permission slip to break free.</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">I'll share how I've already generated $75K in 2025 with zero social media posts on any platform</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">You'll learn why your business identity doesn't need to be intertwined with your personal identity</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">I'll explain my "Forget Me Not" funnel strategy that works 24/7 without requiring your constant attention</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">I'll walk you through how to leverage UGC creators to be the face of your business (like Jake from State Farm!)</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">You'll discover the 8 alternative marketing channels that have proven most effective for my business and clients</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">I'll reveal why our client referral rates tripled when I stopped obsessing over social media content</p> </li> </ul> <p dir="ltr">Ready to promote yourself from content creator to CEO? Download the <strong><a href= "https://www.agencyvilla.com/toolkit">Marketing Reset Toolkit</a></strong> and build marketing systems that work without your daily involvement.</p> <p> </p>

April 7, 2025
The CMO Trap: Why Hiring an In-House Marketer Doesn’t Always Solve Your Problems
<p dir="ltr">In this revealing episode, I break down a common pitfall I call "the CMO trap" - hiring expensive marketing experts who deliver beautiful strategies that never get implemented. As both a fractional CMO who's created those 50-page strategy decks AND an agency owner who helps clients execute, I've seen this problem from both sides.</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">I'll explain why strategy without execution is a waste of time and money</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">You'll learn why execution without proper marketing management makes it impossible to prove ROI</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">I'll share our marketing management model that bridges the gap between big ideas and actual results</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">You'll discover why understanding your funnel metrics is critical to fixing the right problems</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">I'll walk through real examples from our agency where fixing the right problem (not the obvious one) transformed results</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">You'll learn why most businesses should focus on optimization, not creation of more content</p> </li> </ul> <p dir="ltr">Ready to transform your marketing from a cost center to a revenue driver? Download our <strong><a href= "https://www.agencyvilla.com/toolkit?utm_source=podcast&utm_medium=marketingresetshownotes&utm_content=cmotrap"> Marketing Reset Toolkit</a></strong> and complete our systems assessment to identify your specific gaps.</p>
27 total episodes available
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Frequently asked questions
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- What is Sanity & Success?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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