If 2020 showed us anything, it highlighted the sheer importance of maintaining a digital presence. Most businesses know that they need to market themselves online, but the sheer number of channels and tactics at their disposal can be very overwhelming. Join Dylan Zsigray and Lynne Wilson, digital marketers, and close friends, with their new podcast, Sass & Sage. In bite-size episodes, you’ll gain the knowledge and confidence to use numerous digital marketing channels to grow your business, coupled with sass-filled conversations and sarcastic remarks!
Sass & Sage: Marketing Made Simple
Claim This Podcastby Dylan Zsigray & Lynne Wilson
5.0(5 reviews)
12 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
If 2020 showed us anything, it highlighted the sheer importance of maintaining a digital presence. Most businesses know that they need to market themselves online, but the sheer number of channels and tactics at their disposal can be very overwhelming. Join Dylan Zsigray and Lynne Wilson, digital marketers, and close friends, with their new podcast, Sass & Sage. In bite-size episodes, you’ll gain the knowledge and confidence to use numerous digital marketing channels to grow your business, coupled with sass-filled conversations and sarcastic remarks!
Language
🇺🇲
Publishing Since
1/31/2021
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Recent Episodes
May 12, 2021
Episode 11: A Terrible Hosting Provider Can Cripple Your Gorgeous Website, ft. Mike Richwalsky
<p>Did you miss us? Sass & Sage is back this week after our spring break with an amazing and insightful Episode 11! This week, Dylan and Lynne welcome Mike Richwalsky, Principal at Gas Mark 8, to discuss web hosting. Gas Mark 8 is a digital marketing agency based in Cleveland and the UK that serves nonprofits, education institutions, and small businesses. Mike is Dylan and Lynne's go-to backend developer whose decades-long career includes web hosting. In this week's episode, the trio discusses the fundamentals of web hosting, the various types of hosting available, and the traps that organizations inadvertently fall into. Plus, we highlight the newfound importance of strong web hosting with the impending release of Google's page experience algorithm update this summer. Gain the knowledge about web hosting to be dangerous in your hosting provider search in this week's episode of Sass & Sage!</p>
April 7, 2021
Episode 10: SEO and PPC - Two Sides of the Same Search Engine Marketing Coin
<p>This week's episode of Sass & Sage is all about Search Engine Marketing (SEM), specifically Search Engine Optimization (SEO) and Pay-Per-Click (PPC). That's a whole lot of acronyms, right?! This week, we aim to break down and demystify organic and paid search. In this episode, Lynne and Dylan discuss the fundamentals of on-page and technical SEO—highlighting the sheer importance of content—and dive into paid search on the Google Ads Search Network. Interestingly, many business owners believe that SEO and PPC are either the same tactic or mutually exclusive. In fact, you can use SEO and PPC together strategically to boost the success of your marketing efforts! Learn all about organic and paid search this week with Sass & Sage!</p>
March 31, 2021
Episode 9: How Web Design Goes to Hell, ft. Kayla Kogelnik
<p>This week, we're talking all about web design—specifically how web design can go very wrong, very fast. Designer extraordinaire Kayla Kogelnik comes back on the show to talk about the dos and don'ts of web design with Dylan and Lynne. In this episode, the trio discusses the common trends they see with poorly designed websites. Often, in trying to differentiate themselves from competitors or industry players, businesses sacrifice user experience and the mobile-friendliness of their websites. Moreover, many organizations believe that there are only two options to build a website: an inexpensive drag-and-drop builder or a five-figure custom development project. The trio also talks about finding a middle ground when designing a website, balancing design and functionality, and understanding that investing in a website sets a business up for success long-term.</p>
12 total episodes available
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- What is Sass & Sage: Marketing Made Simple?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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