Insightful conversations with dealership leaders and industry experts exploring leadership, culture, customer experience, and what it takes to build stronger dealerships.
SATISFYD
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15 episodes
Updated Daily
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Podcast Overview
Insightful conversations with dealership leaders and industry experts exploring leadership, culture, customer experience, and what it takes to build stronger dealerships.
Language
🇺🇲
Publishing Since
6/10/2025
1 verified contact email on file for SATISFYD
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Recent Episodes
June 29, 2026
Dealership Leaders: You Can't Lead What You Don't Know
<p>Adam Berry grew up in the equipment business. His great-grandfather ran a tractor distributorship. His grandfather bought Berry Companies in 1957. And when it was Adam's turn, he started in the parts warehouse — not because he had to, but because that's the rule.</p><p>Today he's the COO of Berry Companies, one of the largest family-owned equipment dealer groups in the country, with nine divisions and over 60 locations across nine states. And the philosophy that drives everything at Berry Companies comes down to one belief — you can't lead what you don't understand from the ground up.</p><p>In this episode, Adam talks about why operational knowledge is the most undervalued asset in a dealership organization, and what Berry Companies actually does about it. Before any analyst opens a spreadsheet, before any trainer runs a session, before any marketer touches a campaign — they go spend time in the operation. Learning the counter. Working the service department. Understanding what it feels like to stand in front of a customer without answers.</p><p>He also talks about what it means to carry a 70-year family legacy forward, how Berry Companies manages customer experience across nine highly autonomous divisions, and why the fundamentals aren't old-fashioned — they're the edge.</p><p>This is Episode 3 of Dealership Leaders — a SATISFYD podcast series featuring real conversations with the CEOs, Presidents, and executives driving the heavy equipment industry forward.</p><p>Learn more about SATISFYD at <a href="https://www.satisfyd.com/" target="_blank" rel="noopener noreferer">satisfyd.com</a></p>
June 26, 2026
Dealership Leaders: Don't Believe Your Own Nonsense
<p>Todd Bachman joined Florida Coast Equipment in 2006 as a salesman. Today he's the President and CEO of the largest Kubota dealership in the nation, with 14 locations across Florida.</p><p>In this conversation, Todd talks about what it actually took to get there. The growth from three locations to 14 wasn't clean — 60% turnover during the acquisition period, a culture that was saying the right things but missing the process to back it up, and a leadership style that had to completely change along the way.</p><p>Todd is candid about what he got wrong early, how he thinks about building teams that can challenge him, why Florida Coast almost never builds showrooms, and what it means to deliver superior customer service and unrivaled product support as a non-negotiable every single day.</p><p>His closing advice is the kind of thing you'll want to write down.</p><p>This is Episode 2 of Dealership Leaders — a SATISFYD podcast series featuring real conversations with the CEOs, Presidents, and executives driving the heavy equipment industry forward.</p><p>Learn more about SATISFYD at <a href="https://www.satisfyd.com/" target="_blank" rel="noopener noreferer">satisfyd.com</a></p>
June 22, 2026
Dealership Leaders: Accountability Starts With You
<p>Doug Tibben started his career as a journeyman ag technician. Today he's the President of Pattison Agriculture — one of the largest John Deere dealer groups in Canada, with 18 locations and 1,000 employees.</p><p>In this conversation, Ryan and Doug talk about what it took to get there. Doug's path from the shop floor to the president's office spans more than 30 years and a series of roles that gave him a ground-level understanding of what it actually takes to run a dealership. He's led organizations at every level and served in leadership roles across several major industry associations — and the mindset he built along the way hasn't changed.</p><p>Doug talks about why he believes accountability is singular and starts with you, how Pattison has built a culture of continuous improvement across 18 locations, what it takes to use customer feedback as a real leadership tool, and what he wishes more dealer leaders were paying attention to.</p><p>This is Episode 1 of Dealership Leaders — a SATISFYD podcast series featuring real conversations with the executives driving the heavy equipment industry forward.</p><p>Learn more about SATISFYD at <a href="www.satisfyd.com" target="_blank" rel="noopener noreferer">satisfyd.com</a></p>
15 total episodes available
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Frequently asked questions
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- What is SATISFYD?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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