Are you having a hard time marketing your business?
Do you need extra tips to grow your business?
Are you a salon owner struggling with growth?
Join Bryan & Tracey, owners of Trademark Salon, for business advice & digital marketing tips. Grow your salon business or thrive as an independent contractor. From building your brand to mastering social media, from optimizing your website to leveraging online reviews, Bryan and Tracey cover it all.
Old School, Still Strong: Traditional Marketing Tactics That Still Work for Salons
In a world of Reels, hashtags, and TikToks, is there still room for old school marketing in your salon strategy?
Absolutely.
In this episode of Saturday Morning at the Salon, we're breaking down the traditional marketing methods that still move the needle — think referral programs, direct mail, community partnerships, and good ol' word-of-mouth.
You’ll learn:
✔ Why traditional marketing builds deeper trust
✔ How to modernize old-school tactics for today’s client
✔ Practical ideas you can implement this week to fill your books
Whether you're a salon owner or stylist growing your clientele, this episode will inspire you to combine the best of both worlds — digital and traditional — for lasting success.
3 May 2025
Effective Marketing Strategies for Salons
In this conversation, Tracey McPheron and Bryan Perry discuss the current state of their salon business, focusing on marketing strategies, managing client reviews, and pricing models. They emphasize the importance of community engagement and effective advertising while addressing challenges such as false reviews and the need for proper pricing strategies. The discussion also touches on the significance of retail products in enhancing overall sales and the necessity of having a user-friendly booking system for clients.
Chapters
00:00 Introduction and Current Events
08:37 Marketing Strategies and Challenges
18:19 Pricing Models and Business Strategies
26 Apr 2025
Combating Burnout in the Beauty Industry
Summary
In this episode, Tracey McPheron and Bryan Perry discuss the changes happening at Trademarks Salon as spring approaches, including adjustments to availability to combat burnout. They emphasize the importance of maintaining a healthy work-life balance, the realities of salon ownership, and the need for a supportive environment for stylists. The conversation also touches on hiring practices, mentorship opportunities, and the current economic climate affecting the beauty industry. Ultimately, the focus is on fostering strong client relationships and defining success beyond financial gain.
Takeaways
Spring brings changes to salon availability.
Burnout is a significant concern in the beauty industry.
Salon ownership requires hard work and dedication.
Creating a supportive environment is crucial for stylists.
Mentorship is key for new stylists entering the industry.
Understanding economic trends can help salon owners adapt.
Client relationships are vital for business success.
Success is defined by the growth and satisfaction of stylists.
Work-life balance is essential to prevent burnout.
The salon's mission is to treat others with respect and care.
Chapters
00:00 Spring Changes at the Salon
02:53 Managing Burnout in the Beauty Industry
05:53 The Reality of Salon Ownership
08:49 Finding Balance Between Work and Personal Life
12:10 Creating a Supportive Salon Environment
14:53 The Importance of Mentorship and Growth
17:50 Understanding Economic Trends in the Beauty Industry
21:11 Core Values and Success in Salon Business
Podcast Authority Score: 42 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
70
Social presence
0
YouTube
0
Engagement
32
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