Host, Kathy Cruz is a retail business coach who owned a retail business with her sister for a decade. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work smarter, profit more and grow.

Savvy Shopkeeper Retail Podcast
Claim This Podcastby Kathy Cruz
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Podcast Overview
Host, Kathy Cruz is a retail business coach who owned a retail business with her sister for a decade. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work smarter, profit more and grow.
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Publishing Since
9/9/2019
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Recent Episodes

May 21, 2026
275. Is Brick and Mortar Retail Dying? What the Data Actually Says
Host Kathy Cruz, an Independent Retail Coach, reveals data-driven insights into the resilience of brick-and-mortar retail, challenging common narratives about its demise.

May 7, 2026
274. How to Get Rid of Dead Inventory in a Retail Store: Max Retail Review & Strategy
<p data-start="69" data-end="144">If you're carrying inventory that just won't sell, this episode is for you.</p> <p data-start="146" data-end="431">Kathy breaks down what dead inventory in retail is really costing your business and why it's more than just the product sitting on your shelves. She explains the "squatter effect," how unsold inventory ties up your cash flow, and what most store owners get wrong when trying to fix it.</p> <p data-start="433" data-end="607">You'll also hear a straightforward review of Max Retail, a platform that helps independent retailers move unsold inventory outside of their stores and turn it back into cash.</p> <p data-start="609" data-end="735">If you're ready to stop letting inventory hold your business back, this episode will give you a smarter way to think about it.</p> <p dir="ltr">For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode274</p> <p dir="ltr">Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:</p> <p data-start="609" data-end="735"><strong id= "docs-internal-guid-408f8ff2-7fff-9f57-9cd0-1a4279d146a8">Website: <a href="https://savvyshopkeeper.com/">Savvy Shopkeeper<br /></a>Instagram: <a href= "https://www.instagram.com/savvyshopkeeper/">@savvyshopkeeper<br /></a>Mastermind Group: <a href= "https://savvyshopkeeper.com/group-membership/">Master Shopkeepers</a></strong></p>

April 23, 2026
273. Don't Ask Your Business to Carry More Financial Responsibility Than It Is Built to Carry
<h2 dir="ltr">Episode 273 Show Notes: Do Not Ask Your Business to Carry More Financial Responsibility Than It Is Built to Carry</h2> <p dir="ltr">Hosted by Kathy Cruz | Savvy Shopkeeper Retail Podcast</p> <p dir="ltr">In this episode, Kathy Cruz breaks down the reality many store owners face: the financial pressure of expecting a retail business to carry more weight than it is structurally built for. When that pressure shows up, it often leads to reactive decisions around inventory, cash flow, and discounting.</p> <p dir="ltr">Your store is not failing because it needs more urgency. It may simply be carrying more financial weight than it was built for.</p> <p dir="ltr">The goal is to strengthen the business so it can carry that weight—sustainably and profitably.</p> <p dir="ltr"><br /> For full show notes, including links to the documentary and resources I mentioned in this episode, visit: <a href= "http://www.savvyshopkeeper.com/episode273">www.savvyshopkeeper.com/episode273</a></p> <p dir="ltr">Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:</p> <p dir="ltr">Website: <a href="https://savvyshopkeeper.com/">Savvy Shopkeeper<br /></a>Instagram: <a href= "https://www.instagram.com/savvyshopkeeper/">@savvyshopkeeper<br /></a>Mastermind Group: <a href= "https://savvyshopkeeper.com/group-membership/">Master Shopkeepers</a></p> <p> </p>
350 total episodes available with 79 transcripts
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