Podcast thumbnail for Scalable Law Podcast

Scalable Law Podcast

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by Caralee Fontenele

5.0(18 reviews)
192 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇦🇺
64

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality94
Social0
YouTube0
Engagement85

Podcast Overview

Want to know how to scale your law firm without burnout? And have more profit in your pocket and time in your calendar? Join Caralee Fontenele, a successful law firm owner and the leader of an incredible global community full of ambitious law firm owners, to discover the systems and strategies that work to scale your own legal business. From offline and online marketing to team, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable law firm and hugely happy life where you can do more of what you love. For more help scaling your law firm and creating more freedom, visit www.scalablelaw.com.

Language

🇺🇲

Publishing Since

2/10/2020

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64

Podcast Authority

Beta
GoodBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality94
Social0
YouTube0
Engagement85
8
Excellent Areas
1
Good Performance
10
Growth Opportunities
excellent
Episode Length
22 minutes
Performing excellently!
good
Publishing Consistency
Every 11 days

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Recent Episodes

Episode thumbnail for Using AI for Law Firm Marketing: How to Create More Content, Generate More Leads and Save Time (EP 199)

June 22, 2026

Using AI for Law Firm Marketing: How to Create More Content, Generate More Leads and Save Time (EP 199)

Host [Host Name] explores how law firm owners leverage AI for consistent marketing, content creation, and lead generation, saving valuable time.

Episode thumbnail for How to Get Your Law Firm Recommended by AI (EP 198)

June 8, 2026

How to Get Your Law Firm Recommended by AI (EP 198)

<h2><span style="font-weight: 400;">Episode Summary</span></h2> <p><span style="font-weight: 400;">AI is changing the way potential clients search for legal services.</span></p> <p><span style="font-weight: 400;">For years, law firms have relied on referrals, Google rankings and paid advertising to attract new business. While those channels are still important, a new player has entered the game. Clients are now asking ChatGPT, Claude, Gemini and Google's AI search tools who they should hire.</span></p> <p><span style="font-weight: 400;">In this episode, I explore how AI decides which law firms to recommend, why some firms are appearing in AI-generated results, and what practical steps you can take to increase your visibility.</span></p> <p><span style="font-weight: 400;">The good news? Most law firms haven't started thinking about this yet, which creates a huge opportunity for firms willing to act early.</span></p> <h2><span style="font-weight: 400;">In This Episode, I Cover:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why AI search is becoming a new marketing channel for law firms</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How people are changing the way they search for professional services</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What ChatGPT, Claude, Gemini and Google's AI are actually looking for when recommending firms</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The authority signals that influence AI recommendations</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why your website content matters more than ever</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The role reviews play in building trust with AI</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How educational content helps position your firm as an authority</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why brand authority is becoming the new SEO</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">A simple exercise every law firm owner should complete this week</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The practical steps you can take today to improve your chances of being found in AI search results</span></li> </ul> <h2><span style="font-weight: 400;">Key Takeaway</span></h2> <p><span style="font-weight: 400;">Don't focus on trying to game the AI algorithms.</span></p> <p><span style="font-weight: 400;">Focus on becoming the most obvious choice.</span></p> <p><span style="font-weight: 400;">The firms that consistently create useful content, collect strong reviews, build authority and clearly communicate who they help are the firms most likely to be recommended, whether that's by Google, referrals, traditional marketing channels or AI.</span></p> <p><span style="font-weight: 400;">The easier your firm is to understand, the easier it becomes to recommend.</span></p> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><a href="https://scalablelegalsystems.com/webinar-how-smart-law-firms-are-using-ai-to-save-time-improve-systems-scale-smarter"><span style="font-weight: 400;">Register for our upcoming AI webinar for law firms.&nbsp;</span></a></li> <li style="font-weight: 400;"><a href="https://scalablelegalsystems.com/law-firm-growth-call"><span style="font-weight: 400;">Book a Free Law Firm Growth Call</span></a></li> <li style="font-weight: 400;"><a href="https://www.scalablelaw.com/join-law-firm-accelerator-program"><span style="font-weight: 400;">Scalable Law Accelerator Program</span></a></li> </ul> <h2><span style="font-weight: 400;">Connect With Scalable Law</span></h2> <p><span style="font-weight: 400;">If you're looking to attract more clients, build a stronger team and create more freedom in your law firm, we'd love to help.</span></p> <p><span style="font-weight: 400;">Every successful law firm is built on strong foundations. The challenge is knowing which foundations matter most and where to focus your time first.</span></p> <p><span style="font-weight: 400;">That's exactly what we help law firm owners uncover every day.</span></p> <p><span style="font-weight: 400;">Book a complimentary </span><a href="https://scalablelegalsystems.com/law-firm-growth-call"><span style="font-weight: 400;">Law Firm Growth</span></a><span style="font-weight: 400;"> Call and let's identify the biggest opportunities for growth in your firm.</span></p> <p><span style="font-weight: 400;">Because scaling a law firm isn't about working harder.</span></p> <p><span style="font-weight: 400;">It's about building a firm that's easier to run.</span></p> <h2><span style="font-weight: 400;">Will AI Recommend Your Law Firm?&nbsp;</span></h2> <p><span style="font-weight: 400;">AI is changing the way people find lawyers, and most firms haven't started paying attention to it yet.</span></p> <p><span style="font-weight: 400;">If this episode got you thinking differently about your firm's marketing, share it with another law firm owner who would benefit from hearing it.</span></p> <p><span style="font-weight: 400;">The firms that start building authority today are likely to have an advantage tomorrow.</span></p> <p><span style="font-weight: 400;">And if you do share it, tag me. I'd love to hear your biggest takeaway or what action you're planning to implement first.</span></p> <ul> <ul> <li style="font-weight: 400;">Apple Podcasts: <a href="https://podcasts.apple.com/au/podcast/scalable-law-podcast/id1498405009"><span style="font-weight: 400;">Listen on Apple</span></a></li> <li style="font-weight: 400;">Spotify: <a href="https://open.spotify.com/show/1egv1sJnNn7ZnwSNTvW6VT"><span style="font-weight: 400;">Listen on Spotify</span></a></li> <li style="font-weight: 400;">YouTube: <a href="https://www.youtube.com/watch?v=U-huoVvbHDY"><span style="font-weight: 400;">Watch on YouTube</span></a></li> </ul> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p>

Episode thumbnail for Why Your Law Firm Feels Harder to Run as You Grow

June 1, 2026

Why Your Law Firm Feels Harder to Run as You Grow

Host [Host Name] explores why law firms feel harder to run as they grow, revealing how sustainable growth builds a calmer, owner-independent business.

192 total episodes available with 18 transcripts

Recent guests on Scalable Law Podcast

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Amy Soong

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Jack Newton

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Kristen Porter

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Frequently asked questions

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What is Scalable Law Podcast?

Want to know how to scale your law firm without burnout? And have more profit in your pocket and time in your calendar?

Join Caralee Fontenele, a successful law firm owner and the leader of an incredible global community full of ambitious law firm owners, to discover the systems and strategies that work to scale your own legal business.

From offline and online marketing to team, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable law firm and hugely happy life where you can do more of what you love. For more help scaling your law firm and creating more freedom, visit www.scalablelaw.com.

How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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