A fortnightly briefing for founders and leaders making the shift from startup to scale-up. Drawing on over a decade spent in the guts of growing firms, Dave shares practical advice, hard won lessons and essential thinking.
Scale: An OX7 Partners podcast
Claim This Podcastby Dave Heywood
7 episodes
Updated Daily
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Podcast Overview
A fortnightly briefing for founders and leaders making the shift from startup to scale-up. Drawing on over a decade spent in the guts of growing firms, Dave shares practical advice, hard won lessons and essential thinking.
Language
🇺🇲
Publishing Since
5/8/2026
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Recent Episodes
July 9, 2026
It’s called Customer Relationship Management for a reason
<p>A CRM is a long-term, significant investment most firms make as they grow. Yet 70% of CRM projects fail to deliver value, with only 6% of those failures technical in nature.</p><p>Dave Heywood discusses some of the major culprits driving CRM in the wrong direction and what good ultimately looks like </p><p>What we discuss:</p><ul><li><p><strong>Layering admin upon admin:</strong> How over-engineered bloat and bureaucratic data requirements turn your highest-paid sales reps into inefficient data-entry clerks.</p></li><li><p><strong>The false economy of restricting access:</strong> Why saving a few quid by limiting seat licenses completely breaks the model, cutting your marketing data off from critical relationship context.</p></li><li><p><strong>A couple of tips to get CRM back on track:</strong> A couple of things you can do to turn the tide, and start making CRM a tool that people actually want to use.</p></li></ul>
July 2, 2026
Are you misreading what matters most for your buyers?
<p>Most B2B marketing teams are highly confident, but they are consistently misreading what actually matters most to buyers </p><p>Dave looks at a <a href="https://marketingv2.force24.co.uk/Force24-Insights/the-reality-of-buyer-intent.html" target="_blank" rel="noopener noreferer">weighty new market study by Force24</a> that exposes the brutal reality gap between what marketers thing, and buyers actually value</p><p><strong>What we discuss:</strong></p><ul><li><strong>The ghost funnel:</strong> Why the vast majority of prospects research your brand completely out of sight.</li><li><strong>The channels that matter:</strong> The visibility bias causing teams to dump budget into social media while buyers are on search engines and review sites.</li><li><strong>The £0 change that gives you a clearer view:</strong> Bypass flawed digital trackers with some simple questions at key points.</li></ul>
June 25, 2026
Is your EBITDA lying to you? Why buyers are butchering valuations
<p>If your customer acquisition engine stalls the second you or a couple of your rockstar team members take a holiday, your valuation won't stand up to scrutiny. </p><p>Investors are executing a ruthless flight to quality - with companies built on unsustainable models paying the price.</p><p>Dave breaks down:</p><ul><li><p><strong>Two firms - with a £7million valuation difference :</strong> The factors that separate a key-person-dependent model from a sustainable system - despite an identical £2M EBITDA.</p></li></ul><ul><li><p><strong>The power of mental availability:</strong> Why key individuals being famous on LinkedIn doesn't add a penny to valuation, and what institutional brand equity actually looks like</p></li><li><p><strong>A quick pipeline audit:</strong> A practical diagnostic you can run inside your CRM this afternoon to find out what your business is genuinely worth when you strip out the top tier.</p></li></ul>
7 total episodes available
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This podcast updates daily.
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