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Scale Her Up

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by Brenda Hector

5.0(1 reviews)
177 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
28

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality32
Social0
YouTube0
Engagement60
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Podcast Overview

If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you. This podcast is where you can • hear female business stories • share business success • learn how to overcome business challenges • get advice for businesswomen aspiring to success • find out what needs to change • discover how we can bring about that business revolution Only 1 in 3 UK entrepreneurs are female. UK men are 5 times more likely than women to build a business of over £1million turnover If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018) As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dreams. She's the help you need to grow your business.

Language

🇺🇲

Publishing Since

2/5/2021

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28

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality32
Social0
YouTube0
Engagement60
Learn more
5
Excellent Areas
2
Good Performance
12
Growth Opportunities
excellent
Episode Length
43 minutes
Performing excellently!
good
Show Notes Quality
3.0/5

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Publishing Consistency
Every 17 days

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Recent Episodes

Episode thumbnail for She Was Answering Emails on C-Section Day: Laura Weir on Control, Boundaries and Building a Letting Agency That Actually Fits Your Life

July 14, 2026

She Was Answering Emails on C-Section Day: Laura Weir on Control, Boundaries and Building a Letting Agency That Actually Fits Your Life

<p>In this episode of Scale HER Up, I'm joined by Laura Weir, Managing Director of Direct Lettings — a letting agency based in Edinburgh and Dundee, now servicing much of the East Coast of Scotland and growing into the build-to-rent sector.</p><p>Laura joined Direct Lettings 14 years ago, was essentially told to "run with it," had four children while running the business, never really took maternity leave, and found emails coming from her account on the day she had a C-section. Two years ago she bought into the business and became MD.</p><p>This is a conversation about what it actually looks like to build something while also being a human — and the moment you realise you need to change.</p><p>We cover:</p><p>- What Direct Lettings does and how the business has grown on referrals alone</p><p>- The build-to-rent sector: what it is, why it's exciting, and why it's a hard slog</p><p>- Laura's career journey: from getting a job to keep her parents happy to becoming MD and co-owner</p><p>- What it's like to be a self-described control freak — the benefits and the cost</p><p>- The C-section email moment — and why she wouldn't do it now</p><p>- How she went from reactive and everything-myself to starting early, leaving at 3pm and taking Fridays off</p><p>- The "company Bible" — and why every process being documented changed everything</p><p>- Building a team of 11 across two offices and why culture has been non-negotiable</p><p>- Career development over pay rises — supporting staff through qualifications and internal moves</p><p>- What's next: the Borders market, more build-to-rent, and finally opening that office she's been talking about for four years</p><p>- Her advice for women in business: be kinder to yourself than she was</p><p>**Quote of the episode:** *"Be kinder to yourself than I've been."* — Laura Weir</p><p>If you've ever answered work emails when you absolutely shouldn't have — or if you're just wondering how to grow a business without losing yourself in the process — this one's for you.</p>

Episode thumbnail for Strategy Before Marketing, AI Without Losing Yourself, and the Advice That Changed Everything: Gaynor Duthie of Genoa Black

July 10, 2026

Strategy Before Marketing, AI Without Losing Yourself, and the Advice That Changed Everything: Gaynor Duthie of Genoa Black

<p>In this episode of Scale HER Up, I'm joined by Gaynor Duthie, Managing Partner of Genoa Black — a strategy, brand and marketing consultancy with teams in Edinburgh, Glasgow, and now Los Angeles.</p><p></p><p>Gaynor joined Genoa Black on day three of its existence, worked for nothing in exchange for a promise of equity, became a partner in 2014, and has led the business to where it is today: 14 people, over 1,000 Scottish SMEs served, and an international expansion underway.Strategy, AI and the Advice That Unlocks Your Next Level | Gaynor Duthie | Scale HER Up</p><p>This is a conversation packed with honest reflections on leadership, growth, AI, boundaries and the advice that unlocked everything for Gaynor — early in her career, someone told her: "Don't do the job you've got. Do the job you want."</p><p>We cover:</p><p>- What Genoa Black does across its three divisions — strategy, brand and marketing — and why the order matters</p><p>- Why they never jump straight into marketing without brand clarity first</p><p>- How their strategy division was born out of COVID — and why it's now a core part of what they do</p><p>- The partnership model: how bringing in the right business partners transformed the business</p><p>- Gaynor's extraordinary journey from working for nothing on day three to managing partner</p><p>- The best piece of advice she ever received — "Don't do the job you've got, do the job you want"</p><p>- Why people management has always been the hardest part — and how she's learned to lead through conflict</p><p>- AI: embracing it without relying on it — and why emotional intelligence matters just as much as artificial intelligence</p><p>- Growth isn't just headcount — efficiency, profitability and culture all count</p><p>- The LA expansion: how a relationship with chef Curtis Stone opened the door</p><p>- Why she went almost 12 years without an out of office — and what changed</p><p>- "I didn't come this far to only come this far"</p><p>Quote of the episode: "Emotional intelligence is just as important as artificial intelligence." — Gaynor Duthie</p><p>If you're leading a business, thinking about your next step, or wondering how to keep growing without burning out — this one's for you.</p>

Episode thumbnail for The Art of Hospitality PR: Jessica Sneddon on Niching Down, the Boss You'd Want to Work For, and Why Specialising Is the Smartest Business Decision You'll Make

July 7, 2026

The Art of Hospitality PR: Jessica Sneddon on Niching Down, the Boss You'd Want to Work For, and Why Specialising Is the Smartest Business Decision You'll Make

<p>In this episode of Scale HER Up, I'm joined by Jessica Sneddon, co-owner and co-founder of Soundbite PR — an Edinburgh-based PR agency that works exclusively in hospitality, food tourism and food and drink production.</p><p>Jessica and her business partner Martha Bryce have built Soundbite from just the two of them into a team of nine, with around 30 clients across some of Scotland's most celebrated hotels, restaurants and producers. Their specialist approach has attracted clients including the Old Course Hotel and a host of independent restaurants, distilleries and food producers — and their staff retention is a quiet testament to the culture they've built.</p><p>This is a conversation full of practical wisdom — on niche, on growth, on what it really means to become the boss you'd want to work for.</p><p>We cover:</p><p>- What Soundbite PR does and why they only ever work in hospitality</p><p>- Why specialisation is the most profitable business decision you can make (their accountant's verdict)</p><p>- The state of the hospitality industry right now — and how the best operators are adapting</p><p>- Why PR makes the difference at a restaurant opening — and how you can still win without it</p><p>- What Jess has had to build to get here: a thick skin, a great co-founder and really excellent finance support</p><p>- The value of having a business partner — and what Martha does that Jess absolutely doesn't (hello, crisis comms)</p><p>- How Soundbite grew its team from four pre-COVID to nine now — and why their culture keeps people staying</p><p>- The nine-day fortnight and what genuine work-life balance looks like in practice</p><p>- Being the boss you'd want to work for — and the story that taught her exactly what not to do</p><p>- What's next: digital expansion, north of England, Northern Ireland, and a hospitality networking series</p><p>- Two must-do pieces of advice: outsource your finance — and do your tax return early</p><p>**Quote of the episode: "I wanted to be the boss I would want to work for." — Jessica Sneddon</p><p>Whether you're thinking about niching down, building a team, or wondering what kind of culture you actually want to create — this episode has something for you.</p>

177 total episodes available

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Frequently asked questions

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What is Scale Her Up?

If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you.

This podcast is where you can • hear female business stories • share business success • learn how to overcome business challenges • get advice for businesswomen aspiring to success • find out what needs to change • discover how we can bring about that business revolution

Only 1 in 3 UK entrepreneurs are female. UK men are 5 times more likely than women to build a business of over £1million turnover

If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018)

As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dreams. She's the help you need to grow your business.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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