Welcome The Brand Marketing Show.
The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done."
Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me."
You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands.
And you're determined to make them feel something extraordinary.
Some might call you perfectionists. Dreamers. Disruptors.
We call you the future.
Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about.
I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands.
Are you ready to turn your vision into their obsession? Let's go.
How To Plan SEO Content Your Customers Will Find In AI Search
Is SEO still sitting in your eCommerce brand's "later, when I have time" basket?
While it's been waiting, the rules have changed. Your customers are now having long conversations with Google's AI before they buy – and it answers the general questions without sending them to your website.
In this episode of The Brand Marketing Show, Cath Langman explains how AI search has changed what belongs in an SEO content plan for premium brands. She shares four steps for deciding which topics make the cut, including the best friend test – and why the brands that get recommended will be the ones who know their customer like their best friend.
Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/
Full show notes: https://www.productpreneurmarketing.com/episode-337/
Tags: SEO content planning, AI search, Google AI Mode, eCommerce SEO, content plan, premium brands, search everywhere optimisation, AI SEO, content strategy, know your customer, Brand Marketing Show
1 Oct 2026
The 5 growth leaks hiding in almost every premium brand
Sales up, profit down? These are the 5 growth leaks we find in almost every premium eCommerce brand – and 5 questions to find yours.
The RBA has lifted rates for the fourth time this year, but Australians haven't stopped spending. Retail spending is up on last year, and $82.6 billion was spent online in 2025. What's falling is profit.
In this episode of The Brand Marketing Show, Catherine shares the five growth leaks that turn up again and again when we audit premium brands – with real, anonymised examples of what each one costs. Book a Brand Growth Strategy
Session:https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/
Show notes and sources: productpreneurmarketing.com/episode-336
25 Sept 2026
How to plan Q4 for a premium eCommerce brand (without discounting your profit away)
Black Friday early access emails started landing in September this year. Which is giving Coles and Woolworths putting hot cross buns on the shelf on Boxing Day.
If your Q4 plan is basically one question, being how much do we discount and when do we start, this episode is worth a listen before you lock anything in.
In this episode of The Brand Marketing Show, Catherine Langman walks through six steps to a Q4 that's actually profitable for a premium eCommerce brand. Only one of them has anything to do with Black Friday discounts.
Covering the number that should be setting your ad spend all year round (and no, it isn't ROAS), a twenty-minute exercise that shows you where your real demand peak is, the five or six seasonal moments your customer moves through between now and February, why a banner across your existing images isn't a campaign, how to do Black Friday on purpose, and why January is a growth window rather than a hangover.
Plus why Ezra Firestone's 2026 Q4 guide came as such a surprise.
Marketing strategy for premium, founder-led eCommerce brands that want profitable, sustainable growth.
Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/
q4 planning ecommerce, black friday strategy, ecommerce marketing australia, contribution margin, premium brand marketing, how to plan black friday, ecommerce without discounting
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
4,416
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
7 ratings
Spotify
5.0 / 5
10 ratings
Podcast Authority Score: 76 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
87
Social presence
0
YouTube
74
Engagement
90
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Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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