Scale to Exit with Alejandra Santos

About Scale to Exit with Alejandra Santos

Are you an aspiring business owner with big dreams and a vision? Then this is your podcast. Alejandra Santos is a seasoned business owner, strategist, Fractional COFO, and Certified Exit Planner who has helped hundreds of businesses scale lean and prepare for an exit. In this podcast, she shares the secret sauce of what makes a business valuable, interviews successful entrepreneurs, and shares mistakes so you can get the roadmap you need to build or scale your company for an exit. Alejandra Santos is the proud owner and CEO of Into the Next Consulting™, The Educated CEO™, Comeverge™, and the Scale to Exit podcast™. Connect with her on LinkedIn www.linkedin.com/in/aalejandrasantos (http://www.linkedin.com/in/aalejandrasantos) and www.thealejandrasantos.com (http://www.thealejandrasantos.com) Is your business truly scale-ready or exit-ready? Discover the answer with our proprietary Scale and Exit Readiness Index™. Email hello@thealejandrasantos.com to schedule your assessment now!

Publisher

Alejandra Santos

Category

business

Language

en

Explicit

No

First episode

5 Sept 2024

Latest episode

7 Nov 2025

Latest episodes

25 of 45 episodes have a transcript.

1. 

   7 Nov 2025TRANSCRIPT

   How to Align Yourself to Your Type of Exit with Alejandra Santos

   Not every exit looks like selling your company for millions — and not every founder wants that. In this solo episode, Alejandra Santos breaks down the different types of exits founders and business owners can pursue — from strategic sales and recapitalizations to management buyouts, family transitions, and simply stepping back from day-to-day operations. You’ll learn how to: 💡 Define what “exit” truly means for you 💡 Identify your “freedom number” — the number that gives you the life you actually want 💡 Understand how personal factors (like health, burnout, or retirement goals) influence your ideal exit path 💡 Evaluate the trade-offs between selling, staying involved, or delegating operations Whether you’re building toward retirement, preparing for a market-timed sale, or simply craving more freedom from your business, this episode helps you get clear, grounded, and aligned with your next move. You can connect with Alejandra Santos https://www.linkedin.com/in/aalejandrasantos www.intothenext.com www.thealejandrasantos.com

2. 

   29 Oct 2025TRANSCRIPT

   Bootstrapped to Exit: How Justin Gray Built, Sold & Now Backs Founders

   Serial entrepreneur turned VC, Justin Gray, joins Alejandra to unpack how he built LeadMD from a bedroom idea to $17M in revenue, exited at the top of the market, and why his operator-immersive VC model bets on singles, doubles, and triples, not unicorn lottery tickets. We get tactical on making revenue predictable, using equity to retain A-players, diagnosing a real pipeline (not hope), and knowing when it’s time to sell emotionally and operationally. If you’re scaling a services or vertical SaaS company, this is your masterclass. You’ll learn: bootstrapping vs. VC, GTM hiring that actually works, partner ecosystems that spark M&A, and how to prep your business so buyers believe your forecast. Hit follow, share with a founder friend! Show notes/highlights. Bootstrapping mindset vs. venture fuel Building predictable revenue (and what “real pipeline” means) Equity as a retention engine in services Timing the exit: performance + founder energy Operator-immersive VC: hands-on GTM help Partners as your M&A on-ramp You can connect with Justin Gray on https://www.linkedin.com/in/inrevenue/

3. 

   16 Oct 2025TRANSCRIPT

   Turning Big Vision into Real Results: How to Align Your Team Using the Balanced Scorecard with Alejandra Santos

   very founder starts with a vision, but somewhere between the whiteboard and the workday, that vision gets lost in the noise of operations. In this episode, Alejandra Santos breaks down how to use the Balanced Scorecard to turn your vision and mission into a living, breathing strategy that guides every decision across your business.

Inside a recent episode

How to Align Yourself to Your Type of Exit with Alejandra Santos

Published 7 Nov 2025 · Transcript excerpt

[…] Okay, so now that you know the steps on how to identify what kind of exit, why your exiting, what kind of exit is spitted, and what is the afterlife of your exit? I want you to go ahead and take note, to go ahead and grab a piece of paper and a pen, and I want you to really write this category, sell to a strategic buyer, sell strategic buyer or financial buyer, recapitalize the company, management buyout, transfer to family or kids, liquidate your assets or really become a chairman or hire a CEO or a CEO. Out of all those ways of exiting your business, I want you to write them from one to five, which one is the one that makes sense for you right now, and then write why, is it a health problem, is it a bankruptcy problem, or is it because you're so bored and you're just ready to flip the switch and go to something else, is it because you are retired and you're tired of running the business, think about your why and choose your exit. […]

Who has been a guest on Scale to Exit with Alejandra Santos

Names identified in recent episode analyses. Showing up to five guests.

• Curtis McCullom
• Colin McIntosh
• Denise Aguilar
• Saul Cohen
• Marshall Lebovits

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

61 ratings

Podcast Authority Score: 39 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

58

Social presence

0

YouTube

0

Engagement

51

Contact Scale to Exit with Alejandra Santos

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Scale to Exit with Alejandra Santos