What happens when your content starts working, but suddenly you cannot keep up with the conversations it creates?
In this episode, I chat with Steve “Hendo” Henderson from Rockstar Brewer Academy about the team behind his growing YouTube and social media presence. After reaching 15,000 subscribers on YouTube, Hendo found himself managing more than 400 interactions a day. Comments, DMs, requests for resources and follow-up were starting to pull him away from the business itself.
We talk about:
Why YouTube's growth created more manual work than expected
How Ella now helps manage the comments and conversations that need a human response
Why a simple 60-second reel can actually take four people working together behind the scenes
Hendo also shares why not everything should be automated, how his team supports the full content process, and why the right people behind you can help turn momentum into a proper marketing system.
If your content is gaining traction but the work behind it is becoming too much to manage alone, this episode is for you.
26 May 2026
The VA Who Got Melissa Out of Her Head
Melissa Forrester had been running her finance coaching business for years and, in her words, she had “done everything myself”.
Marketing. Social media. Content. Strategy. All of it.
And while she had done the courses and tried to figure out the ever-changing world of social media, it was exhausting trying to work it all out on her own. She knew she needed to show up online, but like so many business owners, she was overthinking it, second guessing herself and putting it off.
Then Joanna joined her business.
Joanna got on the front foot straight away. She asked the right questions, gave Melissa simple prompts and helped her start creating content that felt more personal, more engaging and more like her.
And it worked.
In just 40 days, Melissa’s videos started hitting over 1,000 views, her social media engagement increased and enquiries started coming into her business.
But even more importantly, Melissa felt lighter.
In this episode, we talk about:
Why Melissa waited so long to hire support
What made Joanna the right fit after her first VA experience did not quite work
How Joanna helped Melissa stop overthinking and finally get unstuck on video
Why having someone with initiative can completely change your relationship with social media
How the right VA can create breathing space, reduce stress and help you get back to strategy
If you’re a business owner who knows you should be showing up online, but keeps getting stuck in your head about it, this episode is for you.
Melissa’s story is such a beautiful reminder that sometimes the right person does not just take tasks off your plate.
They help you get out of your own way.
10 Apr 2026
How the Right VA Helped Him Scale Faster
What happens when the right VA steps into a fast-growing business at exactly the right time?
In this episode, I chat with James H Whelan from Future Waste Solutions about the role Christine has played in helping the business grow through a huge season of momentum. With the business growing by 1700% in 18 months, he needed more than admin support. He needed someone who could help hold things together, keep communication flowing, support client follow-up, manage the CRM, and create the consistency that growth demands.
We talk about : • How Christine helped support the business through rapid growth • Why better follow-up, stronger communication and consistency matter so much when you are scaling • Why James says you need the team in place before growth hits, not after it catches you off guard
James also shares why he wishes he had hired a VA earlier, how Christine helps with LinkedIn and team culture, and why the right support person can become far more than just help with tasks.
If you are trying to grow and know you cannot do it all yourself, this episode is for you.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 11 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
12
Social presence
0
YouTube
0
Engagement
27
Host of Scale with Virtual Assistants?
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