About Scaling (Not So) Gracefully with Danielle Klemm
Welcome to Per My Last Promo, the podcast where marketing pros, founders, and creators get real about their biggest wins—both the expected and the surprising. I’m your host, Danielle Klemm, a Conversion Rate & Funnel Optimization Strategist. Where each week we dive into the strategies and data-backed decisions behind milestone-smashing results. Whether you’re leading a wellness brand or growing your business as a course creator, you’ll leave with actionable insights you can use to grow your business, no matter the industry. This is your go-to for pulling back the curtain on marketing that drives results. Ready to dive into what really moves the needle? Let’s get into it!
Connect more with Danielle at danielleklemm.com or @danielleklemmm
Why My Cost Per Lead Kept Climbing (and My 3 Next Tests to Fix It)
How a $15 quiz ad got a sale in 4 hours (and what the data revealed about cold traffic)
Danielle shares the behind-the-scenes of her recent cold traffic ad experiment for The Offer That Pays Off course, running quiz ads to a completely cold audience. From tracking issues in the first 24 hours to discovering which creative hooks actually converted, she breaks down the real numbers, what worked, what didn't, and the three specific tests she's running next.
In this episode:
- Two reel hooks outperformed static images for lead generation
- First sale came within 4 hours of turning on ads, but cost per lead increased after day 2-3
-What I'm testing next
About Danielle Klemm:
Danielle is a sales funnel and launch conversion optimization expert who previously ran an ads agency from 2019-2021. That experience showed her that the real difference between successful and unsuccessful campaigns wasn't the ads themselves—it was the backend funnel and conversion optimization. Now she focuses on helping clients optimize their funnels and uses herself as a guinea pig for ongoing experiments.
🔗 LINKS & RESOURCES:
(https://learn.danielleklemm.com/quiz)
More from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:
Website: https://danielleklemm.com/ (https://danielleklemm.com/)
Instagram: @danielleklemmm
1 Apr 2026TRANSCRIPT
The $17K Quilting Workshop (And What Actually Made It Work) with Kwadwo, Host of Art of Online Business
📥 Grab the Frontline Playbook: What's Kwadwo testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next (https://danielleklemm.kit.com/next)
How a $37 quilting workshop generated $17.5K in revenue (and converted profitably to a $497 mid-ticket offer)
Kwadwo breaks down his third successful workshop launch with a quilting client, revealing how strategic ad creative testing, audience targeting, and a proven funnel turned a $37 workshop into a profitable lead generation machine that feeds a $497 course. This case study proves that live workshops in niche markets can convert cold traffic profitably when the fundamentals are dialed in.
In this episode:
- 451 workshop registrations at $37 each generated $17,589 in revenue from a combination of warm and cold audiences, with cold audiences converting profitably for the first time
- Lead costs in the quilting niche averaged just $0.90, proving that arts-based businesses are significantly under-marketed and offer incredible opportunities for profitable ad campaigns
- The winning strategy evolved over three launches, starting with warm audience only, then testing cold audiences with limited creative, and finally scaling with custom ad creative that outperformed organic posts
- What they're testing next: Increasing daily lead magnet ad spend from $30 to $45 to grow warm audiences more aggressively, allocating most cold audience budget to proven audiences while testing new segments with smaller budgets, and creating even more ad variations to find top performers
About Kwadwo: Kwadwo is a Facebook and Instagram ads strategist who specializes in helping course creators and educators run profitable ad campaigns. He's the host of the Art of Online Business Podcast, where he shares what's working in Meta ads right now and interviews course creators about their ad strategies and funnels.
🔗 LINKS & RESOURCES:
Want to know why YOUR funnel isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/almost (https://www.danielleklemm.com/almost)
Need a funnel expert to review your setup? Book a Funnel Assessment Call → https://www.danielleklemm.com/call (https://www.danielleklemm.com/call)
More from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:
Website: https://danielleklemm.com/ (https://danielleklemm.com/)
Instagram: @danielleklemmm
Connect with Kwadwo:
Podcast: Art of Online Business (available on all audio platforms and YouTube) https://theartofonlinebusiness.com/
Ad Audit: https://quayjo.thrivecart.com/audit
25 Mar 2026TRANSCRIPT
85% More Revenue With 100 Fewer Subscribers (My Recent Launch Debrief)
How I 85% increased launch revenue with 100 fewer subscribers by testing messaging angles and new upsell in REAL-TIME
Danielle pulls back the curtain on her recent launch of The Opt-In That Pays Off program (https://learn.danielleklemm.com/paysoff), sharing how she nearly doubled her previous launch results despite having a smaller email list.
This wasn't a typical rinse-and-repeat launch—it was a testing ground for messaging angles, upsells, and conversion optimization strategies that she could later scale with ads and evergreen funnels.
In this episode:
- Testing messaging angles daily and making real-time tweaks based on email click data and Hotjar heatmaps, she increased revenue 85%, boosted average order value 70%, improved upsell rate 49%, and lifted conversion rate 21%
- The upsell that worked vs. the one that flopped
-Problem-aware vs. solution-aware messaging pivot
-Testing live cohort pricing and ads angles for evergreen
About Danielle Klemm: Danielle is a sales funnel and launch conversion optimization expert who has been in business for over 8 years. As a former ads manager, she specializes in helping coaches and course creators diagnose and fix their funnels using data-driven strategies.
🔗 LINKS & RESOURCES:
Want to know why YOUR freebie isn't converting like this? Take the 3-min quiz → https://www.danielleklemm.com/leadquiz (https://www.danielleklemm.com/leadquiz)
Need a funnel expert to review your setup? Book a Funnel Assessment Call → https://www.danielleklemm.com/call (https://www.danielleklemm.com/call)
More from Danielle Klemm, Sales Funnel & Launch Conversion Optimization Expert:
Website: https://danielleklemm.com/ (https://danielleklemm.com/)
Instagram: @danielleklemmm
Inside a recent episode
Why My Cost Per Lead Kept Climbing (and My 3 Next Tests to Fix It)
Published 8 Apr 2026 · Transcript excerpt
[…] And so the three things I'm going to try, one based off of the art of online business was creating a lookalike off of my email list as a cold audience because I've been doing purely interest-based marketing. audience which basically means i was targeting people who were like creative entrepreneurs female entrepreneurs that kind of piece versus doing a look-alike of my email list which i'm interested to try i think i didn't do it just because i didn't remember and i wanted to give basically kind of a clean slate um so i'm going to try that out for the next one before i create too much creative if that doesn't work then i'll move into the creative side because what i'm wondering is if that's still a cost per lead doesn't go down, I might need to create creative that is higher up in the awareness stage. […]
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