Scaling Up B2B SaaS & PaaS with salesXchange

About Scaling Up B2B SaaS & PaaS with salesXchange

The GTM Reset is a B2B revenue strategy podcast for CEOs and commercial leaders who know the standard go-to-market model is no longer fit for purpose. Episodes are the audio edition of the salesXchange live show exploring how B2B firms can replace fragmented GTM activity with a structured commercial operating system. If pipeline feels inconsistent, Martech keeps expanding, sales capacity is under pressure, and ARR per employee is going the wrong way, the issue is not more activity. The issue is the operating model. Hosted by Nigel Maine, founder of salesXchange, this podcast explores how SaaS and B2B companies replace fragmented go-to-market activity with a visible, structured commercial operating system. Episodes cover: Market visibility across the total addressable market Weekly broadcasting for trust and authority Anonymous buyer behaviour in B2B Meeting-readiness systems and AI-assisted preparation Revenue infrastructure, telemetry and commercial control The retraining of sales, marketing and customer success teams Many episodes are audio editions of the live show. Where visuals or illustrations are referenced, links are included in the episode description so listeners can watch the full version and access the supporting resources. This is not another demand generation podcast. It is a practical challenge to broken B2B GTM and a guide to what replaces it. www.salesxchange.co.uk (http://www.salesxchange.co.uk)

Publisher

Nigel Maine

Category

business · business · business

Language

en

Explicit

No

First episode

3 May 2019

Latest episode

15 Jul 2026

Latest episodes

56 episodes in the feed.

1. 

   15 Jul 2026

   No Visibility, No Business: Why Your GTM Stack Has Never Worked

   Nigel Maine, founder of salesXchange, breaks down why two decades of martech promises — marketing automation, ABM, dark social, and now AI-powered scrape-and-spam — have never solved the real problem: visibility. Drawing on Gartner and Forrester data showing that most of the B2B buying journey happens invisibly, Nigel explains why "we solve your problem" messaging fails, why GDPR has only reinforced buyers' existing preference for anonymity, and why sales is fundamentally a numbers game that ...

2. 

   9 Jul 2026

   Why B2B Marketing Doesn't Work — and the Closed-Loop System Built to Replace It

   In this episode, Nigel Maine explains why the B2B marketing playbook of the last thirty years has failed to move the needle on business failure rates, and unpacks the closed-loop system salesXchange has built instead. That system centres on a chatbot trained on 11.2 million of Nigel's own words, letting anonymous B2B buyers ask direct questions without a lead-capture form standing in the way. He walks through how BigQuery ties together chatbot questions, social engagement and published ...

3. 

   11 Jun 2026

   The B2B Operating System — Anonymous Chatbot, Auto-Built Proposals and Why Every Competitor Runs the Same Playbook

   This episode of the GTM Reset covers the infrastructure behind the sX Operating System — from an anonymous chatbot trained on a multi-million-word knowledge base, to a closed-loop content system a CEO can direct by speaking to Claude, to the pipeline that turns an anonymous website visitor into a booked meeting with a proposal already prepared. Nigel also covers a case study on AI-driven retraining and makes the case for why repetition, not reach, drives B2B buying decisions.

Contact Scaling Up B2B SaaS & PaaS with salesXchange

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.