Learn how to scale your business with AI.
Scaling with AI is the business podcast that turns AI into revenue. Each week Alex Bacon interviews founders and leaders for real use cases across sales, marketing, product and operations. Learn AI strategy, generative AI, ChatGPT for business, workflow automation and large language models, with governance and data privacy built in. No hype, just proven tactics, tooling tips and clear next steps that deliver results and drive ROI. Listen before your competitor does.
Think big. Act small. Scale fast.
Turning Customer Feedback into Product Decisions with AI Agents
Customer feedback is everywhere. The real challenge is turning it into better decisions.
In this episode of Scaling With AI, Alex Bacon from BrightKeel AI speaks with Olly Jobling, Product Manager at Signable, about how AI agents are helping teams make better product decisions without losing the human judgement behind them.
Olly shares how Signable brings together customer evidence from sales calls, support tickets, CRM data and customer conversations, then uses AI to make that knowledge easier to find and act on.
He explains how agents such as his “Prospector” help teams connect new customer requests with existing ideas and evidence, while another agent gives engineers more context around the problems they are solving.
The conversation also explores a bigger question: should AI be used to replace people, or to improve the decisions people make? Olly shares a practical, human-centred approach to AI adoption, including the importance of prioritisation, governance, efficiency and preserving creativity.
If you’re interested in AI in business, leveraging AI for business growth, or practical AI adoption, this episode is well worth a listen.
24 Sept 2026
Rebuilding the Business Around AI: From Strategy to Execution
AI adoption is not just about choosing the right tools. For many SMEs and mid-market businesses, the bigger opportunity is to rethink how the organisation itself works.
In this episode of Scaling With AI, Alex Bacon from BrightKeel.AI is joined by Thomas Gould, co-founder and managing partner of Augmented Instincts, to explore what it means to rebuild a business around AI.
Thomas shares how AI has helped him accelerate research, analysis and content production, including work that once took months being completed in weeks. He explains why businesses should think beyond individual AI use cases and start building systems of business memory, where knowledge, decisions and data become part of the organisation rather than remaining locked in people's heads.
They also explore the challenges of AI adoption, from winning hearts and minds and redesigning workflows to creating better data architecture, governance and management systems.
For founders, operators and senior leaders thinking about AI in business, business growth, digital transformation and practical AI adoption, this is a grounded conversation about what needs to change behind the technology.
Listen to Alex and Thomas for a practical look at leveraging AI in business.
10 Sept 2026
AI Sales Without the Spam: How to Make Outreach More Human
AI can make sales outreach faster, but faster is not much use if your prospects immediately hit delete.
In this episode of Scaling With AI, Alex Bacon from BrightKeel AI speaks with Angus from Vereus AI about what effective AI-powered sales actually looks like, and why mass automation is often the wrong place to start.
Drawing on his background in business growth, software and AI implementation, Angus explains how AI can research individual prospects, identify relevant pain points and create outreach designed to start a genuine conversation rather than simply add to the noise. They explore why strategy, product-market fit and a clear value proposition need to come before choosing an AI sales tool, and how the right approach changes between high-volume SaaS and high-value B2B services.
They also discuss where humans should enter the sales process, how synthetic buyer personas can help test messaging, and what leaders should consider before investing in custom AI systems.
For founders, operators and senior leaders interested in leveraging AI in business, business growth AI, artificial intelligence marketing and practical AI adoption, this is a practical look at using technology to increase human capability rather than replace it.
Listen now to learn how to scale sales with AI without losing the human connection.
Who has been a guest on Scaling with AI
Names identified in recent episode analyses. Showing up to five guests.
Emily Maxie
Nikki Laker
Ben Thompson
Paul Green
Gavin Kowalski
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Spotify
5.0 / 5
10 ratings
Podcast Authority Score: 29 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
57
Social presence
0
YouTube
0
Engagement
0
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Who hosts Scaling with AI?
Alex Bacon host the show. Published by Alex Bacon | AI strategy and automation.
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The show publishes daily, based on its RSS feed.
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