If you are an enterepreneur or solopreneur selling healthy/ "Better-for you" product to the world looking to scale and commercialize, this podcast is for you. In this podcast you will learn from a food scientist with 12 years plus experience in the food industry. I have successfully helped companies develop, scale and launch their healthy food products. If you are looking to scale your healthy food product by having it listed in more healthy food stores and displayed on more grocery store chains shelves, you are in the right place. This podcast will provide you with actionable steps and tips to help you succeed. You will learn how to correctly prepare your product to scale and commercialize like a pro. Stay tuned.
Scaling Your Healthy Food Product
Claim This Podcastby Jacinta Kemboi
78 episodes
Updated Daily
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Podcast Overview
If you are an enterepreneur or solopreneur selling healthy/ "Better-for you" product to the world looking to scale and commercialize, this podcast is for you. In this podcast you will learn from a food scientist with 12 years plus experience in the food industry. I have successfully helped companies develop, scale and launch their healthy food products. If you are looking to scale your healthy food product by having it listed in more healthy food stores and displayed on more grocery store chains shelves, you are in the right place. This podcast will provide you with actionable steps and tips to help you succeed. You will learn how to correctly prepare your product to scale and commercialize like a pro. Stay tuned.
Language
🇺🇲
Publishing Since
11/27/2024
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Recent Episodes
July 10, 2026
Why Your Emerging Food Brand Should Sign Up for that Contest
<div role="feed" aria-label="Chat messages" aria-describedby= "_r_1fk_" aria-busy="false" data-find-provider-scope=""> <div data-sizer-excess="0"> <div data-index="7" data-last-message="true"> <div tabindex="0" role="article" aria-setsize="8" aria-posinset="8" aria-label="Message 8 of 8"> <div data-test-render-count="1"> <div class="group"> <div class="contents"> <div class= "group relative relative pb-[var(--msg-assistant-pb,0.75rem)]" data-is-streaming="false"> <div class= "font-claude-response relative leading-[1.65rem] [&_pre>div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> <div> <div class="grid grid-rows-[auto_auto] min-w-0"> <div class= "row-start-2 col-start-1 relative grid grid-rows-[auto_auto] isolate min-w-0"> <div class="row-start-1 col-start-1 relative z-[2] min-w-0"> <div> <div> <div class= "standard-markdown grid-cols-1 grid [&_>_*]:min-w-0 gap-3 standard-markdown"> <p class="font-claude-response-body break-words whitespace-normal"> You worked for months on your product. You finally got it retail-ready. You started applying to every opportunity that could get your name in front of buyers. And then… you saw a contest deadline in your industry and scrolled right past it.</p> <p class="font-claude-response-body break-words whitespace-normal"> Here's the truth nobody tells emerging founders early enough: building a good product is not the finish line. Getting other people to notice it is. And one of the most overlooked ways to do that — sitting in plain sight, usually for free — is something founders talk themselves out of before they even try.</p> <p class="font-claude-response-body break-words whitespace-normal"> A contest.</p> <p class="font-claude-response-body break-words whitespace-normal"> In this episode, Jacinta breaks down why contests are one of the most underrated growth tools available to emerging brands, why a submission deadline can do more for your business than another month of "getting ready" ever will, and how the relationships built in a contest room often outlast the competition itself.</p> <p class="font-claude-response-body break-words whitespace-normal"> 🎯 <strong>In This Episode:</strong></p> <ul class= "[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class= "font-claude-response-body whitespace-normal break-words pl-2">Why "I'm not ready yet" is the wrong reason to skip a contest — and what a deadline actually does for your business</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2">The free marketing and exposure that comes with simply entering, win or lose</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2">Why contest judges are a source of expert feedback you'd otherwise pay for</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2">The peer relationships from contest rooms that turn into collaborations, referrals, and long-term support</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2">What separates founders who use contests as a growth strategy from founders who wait until they "deserve" to enter</li> </ul> <p class="font-claude-response-body break-words whitespace-normal"> ➡️ Apply to join upcoming Retail Readiness Program Cohort — <a class= "underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href= "https://docs.google.com/forms/d/e/1FAIpQLSefHpNyT42vFqHGEMGwf5RJZeJJrVwnaT-Jv3BzD877x-4P1A/viewform?usp=header">Apply to Join</a><br /> <br /> 🌟 Enjoyed the episode? Share it with a founder who's been sitting on a contest submission — this one might be the push they need.</p> <p class="font-claude-response-body break-words whitespace-normal"> Quick note: I carried over the same CTA links from your shelf life episode since I don't have the actual contest/registration link for this one — swap those for whichever offer you want to point to here.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="flex justify-start ml-0.5" data-message-action-bar=""> <div class="text-text-300"> </div> </div> </div> </div> </div> </div> </div> </div> <div> <div class="flow-root"> <div> <div class= "ml-1 mt-6 flex items-center transition-transform duration-300 ease-out"> <div class="p-1 -translate-x-px"> <div aria-hidden="true"> </div> </div> </div> </div> </div> </div> <div aria-hidden="true"> </div> <div class="h-px w-full pointer-events-none" aria-hidden="true"> </div>
July 3, 2026
Expert Segment: How to Build a Brand that Stands Out — with Katie Mleziva
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="5:1-5:373;85-457">You have a great product — but is it a strong brand? There's a big difference, and most food founders don't realize it until they're already stuck. In this episode, Jacinta sits down with food brand strategist Katie Mleziva to break down what it actually takes to go from making a great product to building a brand that makes people want to choose you — every single time.</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="11:1-11:177;491-667">If you've ever struggled to explain what makes your product different — or found yourself leading with "it tastes great and uses quality ingredients" — this episode is for you.</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="13:1-13:403;669-1071">Katie Mleziva, founder of <a href="https://realfoodbrands.com/">Real Food Brands</a> and host of the <a href="https://realfoodbrands.com/podcast/">Food Business Marketing Podcast</a>, walks us through the brand strategy framework she's used with food founders across the country. From identifying your purpose, vision, and values, to building brand pillars that give your whole business a backbone — this conversation will help you get out of your own head and into a brand that truly connects.</p> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="17:1-17:35;1078-1112">💡 In This Episode You'll Learn</h2> <ul class= "[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3" data-sourcepos="19:1-26:91;1114-1812"> <li class= "font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="19:1-19:89;1114-1202">Why great products don't automatically become strong brands — and what bridges the gap</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="20:1-20:85;1203-1287">The "know thyself" approach to brand strategy that Katie starts every founder with</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="21:1-21:90;1288-1377">What features, benefits, and fire-in-the-belly really mean — and why you need all three</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="22:1-22:91;1378-1468">How to build brand pillars that organise your thinking and guide every business decision</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="23:1-23:76;1469-1544">Why your brand history and your brand story are two very different things</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="24:1-24:89;1545-1633">How to extend your brand experience beyond the farmers market or tap room to the shelf</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="25:1-25:88;1634-1721">What "shaking up shopping carts" actually looks like in practice for real food brands</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="26:1-26:91;1722-1812">How to know if you're ready to expand regionally or nationally — and what to check first</li> </ul> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="30:1-30:44;1819-1862">🎧 Listen to Katie's Recommended Episode</h2> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="32:1-33:92;1864-2032">Katie's suggested starting point if you want to go deeper on brand strategy: <strong>Food Business Marketing Podcast — Episode 101:</strong> Where to Get Started with Brand Strategy</p> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="37:1-37:33;2039-2071">🔗 Connect with Katie Mleziva</h2> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="39:1-41:123;2073-2286">🌐 Website: <a class= "underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://realfoodbrands.com">realfoodbrands.com</a> 📱 Instagram: @realfoodbrands 🎙️ Podcast: Food Business Marketing Podcast (formerly Real Food Brands Podcast) — available on Spotify and Apple Podcasts</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="39:1-41:123;2073-2286"><a href= "https://open.spotify.com/playlist/7G64EvCL5yAA5GvFJX3UnF?si=-hsmv4UmT12-RG_TeusyBw"> Spotify Playlist to Get Started</a></p> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="45:1-45:22;2293-2314">📣 READY TO SCALE?</h2> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="47:1-48:12;2316-2438">➡ <strong>Take the Scale Up & Retail Readiness Quiz</strong> to find out exactly where you are — and what to focus on next. [<a href= "https://retailreadyquiz.scoreapp.com/">Take the Quiz</a>]</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="50:1-51:12;2440-2543">➡ <strong>Join the Emerging Food Business Hub waitlist</strong> to be the first to know when doors open. [<a href="https://camaresearch.com/efbh">Learn more about the Hub</a>]</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="50:1-51:12;2440-2543"> </p>
June 26, 2026
When Is the Right Time to Move from a Commercial Kitchen to Co-Manufacturing?
<p class="font-claude-response-body break-words whitespace-normal"> Most food founders ask the wrong question. They ask "Am I ready for a co-manufacturer?" when the question they should be asking is "How much time do I have?"</p> <p class="font-claude-response-body break-words whitespace-normal"> In this episode, I share the story of a snack bar founder who called me frustrated after approaching three co-manufacturers with six months until his retail launch date. He made it — but the process was painful, rushed, and strained relationships he'll be managing for years.</p> <p class="font-claude-response-body break-words whitespace-normal"> I don't want that story for you.</p> <p class="font-claude-response-body break-words whitespace-normal"> Today I break down the three signals that tell you it's time to start the co-manufacturing conversation — before urgency forces your hand — plus a concrete backwards-planning timeline so you know exactly how early "early" actually is.</p> <p class="font-claude-response-body break-words whitespace-normal"> <strong>In this episode:</strong></p> <ul class= "[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class= "font-claude-response-body whitespace-normal break-words pl-2">The real reason the best co-manufacturers are hard to get into (and it's not your product)</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2">The three signals that tell you to start the conversation now</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2">Why your margin getting worse as your volume grows is a sign, not a coincidence</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2">How to work backwards from your retail date to know when to act</li> <li class= "font-claude-response-body whitespace-normal break-words pl-2">The difference between a proactive founder and a reactive one — and what it costs you to be the latter</li> </ul> <p class="font-claude-response-body break-words whitespace-normal"> <strong>Take the Scale Up & Retail Readiness Quiz:</strong> [<a href="https://retailreadyquiz.scoreapp.com/">Get to Know Your Score</a>]</p> <p class="font-claude-response-body break-words whitespace-normal"> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> co-manufacturing</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> co-packer</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> commercial kitchen</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> food founder</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> scaling food business</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> food startup</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> retail ready</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> minimum order quantity</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> MOQ</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> food business margins</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> COGS</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> food product development</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> emerging food brands</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> healthy food brand</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> snack brand</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> food entrepreneur</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> retail launch</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> food scale up</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> plant trial</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> ETS Method</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> food business strategy</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> CPG founder</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> better for you food</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> food manufacturing</code> <code class= "bg-text-200/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]"> production planning</code></p>
78 total episodes available
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Dezie St Hilaire
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Jacinta Kemboi
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Samantha Dreiling
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Brad Buchholz
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Yohannes Petros
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Jacinta Camara
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food founders
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Mark Floerke
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