What drives our culture forward? Join Max & Ruby as they chat with cultural icons in music, food, fashion, sports, and more to explore how they shape the world around us. Discover the stories behind beloved brands, cultural figureheads and learn how to stand out in a fast-paced world. Tune in!
25. Head of Music at SXSW London, Adem Holness speaks on the need for festivals, the importance of grassroots musicians, venues and more .
Adem Holness, Head of Music at SXSW London, discusses the critical role of festivals and grassroots musicians, highlighting their cultural importance in an interview.
18 Mar 2025
24. Food & travel filmmakers, TOPJAW, talk on staying socially relevant, how to do authentic brand partnerships, and the celebrities they've interviewed.
TOPJAW have over 10 years in the food & travel recommendation world. They've spoken to hundreds of chefs, industry professionals and celebrities across the world about the most unique, hidden and authentic restaurants and bars. Starting off as a simple way to eat great food, their empire has now grown to over 1.3 Million fans on social platforms!
In this episode, we chat about how you stay relevant in the social media landscape, how TOPJAW have stayed true to self while doing brand collabs with Deliveroo, Amex and many other global brands. We also chat about what celebrities like Jamie Oliver and Louis Theroux are really like in person.
We also flip the script on Will, and find out what his favourite restaurants are in London!
(00:00:00) Introduction
(00:02:18) 10 Years of TOPJAW
(00:02:59) The Origins of TOPJAW
(00:05:18) Pivoting To Youtube
(00:08:16) Why It Works
(00:09:27) Why Food Recommendations
(00:10:00) Favourite Celebrities
(00:12:53) TOPJAW’s Growth
(00:21:02) Making Money on Youtube
(00:23:30) Comedic Timing and Content Creation
00:30:00 Video Editing to Shortening Attention Spans
(00:31:55) How TOPJAW find their guests
(00:36:39) Their Dream Guest
(00:37:55) What Have They Learnt About Vitality?
(00:40:46) Chatting With Instagram
(00:42:29) Do TOPJAW Gatekeep Restaurants?
(00:43:35) Maintaining Trust Alongside Brand Partnerships
(00:47:10) How Do Restaurants Stand The Test of Time?
(00:50:33) Will’s Best Restaurant Recommendations
4 Nov 2024
23. Charlie Dark MBE on founding Run Dem Crew, how to properly build communities and his legendary DJ career.
DJ pioneer Charlie Dark MBE shares his journey of building communities, from founding Run Dem Crew to his legendary DJ career, and reveals the power of movement and positivity in unifying people.
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Engagement
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