Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love.
Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder.
So what the heck? Self-proclaimed Type B Teacher-turned entrepreneur, Erin knows this Catch-22 scenario all too well. In her 10 years of selling teaching resources online, it has become her mission to simplify her business—and now yours too! On School of Sellers, she will offer insight and tips for productivity, content creation, marketing, and beyond.
Hit follow or subscribe now and show your business, once and for all, who’s really the boss.
172. Why TPT Sellers Should Sell on Their Own Site
What if you could take full control of your teacher seller business—and keep more of the money you worked so hard to earn? In this episode, I chat with websitesite designer Carla Fedeler about how to confidently build your own teacher seller website, even if tech isn’t your thing. From choosing the right platform and tools to understanding the marketing and branding benefits of having your own storefront, Carla shares practical steps and powerful encouragement to help you move beyond TPT and build a business that’s truly yours.
Show Notes: https://schoolofsellers.com/episode172/ (https://schoolofsellers.com/episode172/)
Resources:
🔥 Join Ignite today: https://schoolofsellers.com/ignite (https://schoolofsellers.com/ignite)
💻 Follow along on Instagram @school.of.sellers (https://www.instagram.com/school.of.sellers/).
❤️ Loving this podcast? Rate and write a review on Apple Podcasts here (https://podcasts.apple.com/us/podcast/school-of-sellers/id1493293351)!
🗣 Continue the conversation in The School of Sellers Facebook group. (https://www.facebook.com/groups/schoolofsellers)
Connect with Carla:
Website (https://www.sitedesignsforyou.com/)
Instagram: @sitedesignsforyou (https://www.instagram.com/sitedesignsforyou/)
Facebook (https://www.facebook.com/sitedesignsforyou)
Related Episodes & Blog Posts:
Episode 162, 3 Reasons Why Sellers Struggle to Grow Past the 100k Mark on TPT with Chynell Moore (https://schoolofsellers.com/episode162/)
Episode 161, 3 Ways to Diversify Your Teacher Business Using What You ALREADY Have (https://schoolofsellers.com/episode161/)
Episode 156, Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina Spencer (https://schoolofsellers.com/episode156/)
Blog Post - Creating Sales Pages That Slay: How to Create Landing Pages for Your TPT Products (https://schoolofsellers.com/sales-pages/)
Mentioned in this episode:
Sign up for Ignite at https://schoolofsellers.com/ignite
Sign up for The FB & IG Ads for Listbuilding Bootcamp at https://283731--heartsoulhustle.thrivecart.com/jan25-fb-ig-ads-bootcamp/
7 Apr 2025
171. Seller Book Club Chat: The Plan, by Kendra Adachi
What if planning wasn’t about perfect calendars and to-do lists, but about making space for what truly matters? In this episode, I’m joined by Bethany, Jennifer, and Ashley to dive into The Plan by Kendra Adachi—a book that challenged us to rethink productivity, rest, and work-life balance. We unpack why flexibility is key, how to stop treating rest as a reward, and what it really means to embrace the seasons of life.
We also share our biggest aha moments and where The Plan fell short, especially when it comes to applying these ideas to business. Whether you’re a teacherpreneur, small business owner, or just someone who struggles with planning, this conversation will give you a fresh perspective (and maybe permission to let a few things go). Tune in for our biggest takeaways, personal stories, and whether The Plan earned a permanent spot on our bookshelves!
Show Notes: https://schoolofsellers.com/episode171/ (https://schoolofsellers.com/episode171/)
Resources:
🔥 Join Ignite today: https://schoolofsellers.com/ignite (https://schoolofsellers.com/ignite)
💻 Follow along on Instagram @school.of.sellers (https://www.instagram.com/school.of.sellers/).
❤️ Loving this podcast? Rate and write a review on Apple Podcasts here (https://podcasts.apple.com/us/podcast/school-of-sellers/id1493293351)!
🗣 Continue the conversation in The School of Sellers Facebook group. (https://www.facebook.com/groups/schoolofsellers)
Related Episodes to Enjoy:
Episode 166, Lead Generation Ads, Taking a Break, & Life: A Coffee Chat With Erin & Ashley (https://schoolofsellers.com/episode166/)
Episode 163, Mindsets That Transform: Simplify, Prioritize, and Let Go as a TPT Seller (https://schoolofsellers.com/episode163/)
Episode 145, Seller Book Club Chat: Big Magic with Janice Cook and Kassaundra Foster (https://schoolofsellers.com/episode145/)
Mentioned in this episode:
Sign up for Ignite at https://schoolofsellers.com/ignite
Join The FB & IG Ads for Listbuilding Bootcamp at https://283731--heartsoulhustle.thrivecart.com/jan25-fb-ig-ads-bootcamp/
31 Mar 2025
170. How to Sell More on TPT (Without More Work)
Want to sell more on TPT without constantly creating new products or spending hours marketing? In this episode, I’m sharing one of the best-kept secrets of successful TPT sellers—sales funnels. These automated systems turn potential buyers into paying customers, helping you make consistent sales on autopilot. You’ll learn how to set up a simple yet powerful funnel, from choosing the right freebie to crafting an email sequence that converts. Plus, I’ll share my favorite ways to drive traffic to your funnel so it actually works. Tune in and discover how to work smarter, not harder, to grow your TPT business—and if you want step-by-step support, join us in Ignite (https://schoolofsellers.com/ignite) to fast-track your funnel success!
Show Notes: https://schoolofsellers.com/episode170/ (https://schoolofsellers.com/episode170/)
Resources:
🔥 Join Ignite today: https://schoolofsellers.com/ignite (https://schoolofsellers.com/ignite)
💥 Zach Spuckler’s Lead Generation Bootcamp (https://283731--heartsoulhustle.thrivecart.com/jan25-fb-ig-ads-bootcamp/) - affiliate link
💻 Follow along on Instagram @school.of.sellers (https://www.instagram.com/school.of.sellers/).
❤️ Loving this podcast? Rate and write a review on Apple Podcasts here (https://podcasts.apple.com/us/podcast/school-of-sellers/id1493293351)!
🗣 Continue the conversation in The School of Sellers Facebook group. (https://www.facebook.com/groups/schoolofsellers)
Related Episodes to Enjoy:
Episode 169, How to Build a Sales Funnel That Sells Your TPT Products on Autopilot (https://schoolofsellers.com/episode169/)
Episode 131, 3 Types of Upsells You Should Be Using in Your Teacher Business (https://schoolofsellers.com/upsells/)
Episode 113, Using Lead Magnes in Your TPT Business (SOS Member Call-In Show) (https://schoolofsellers.com/using-lead-magnets/)
Episode 44, Email Newsletters, Sales Funnels, and Welcome Sequences (https://schoolofsellers.com/email-newsletters-and-sequences/)
Mentioned in this episode:
Sign up for The FB & IG Ads for Listbuilding Bootcamp at https://283731--heartsoulhustle.thrivecart.com/jan25-fb-ig-ads-bootcamp/
Sign up for Ignite at https://schoolofsellers.com/ignite
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,264
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.9 / 5
105 ratings
Spotify
4.6 / 5
18 ratings
Podcast Authority Score: 75 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
64
Social presence
94
YouTube
74
Engagement
93
Host of School of Sellers?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
