by Allie Alberigo & Duane Brumitt
Taking Your Martial Arts Business To The Next Level!
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🇺🇲
Publishing Since
9/14/2015
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April 23, 2025
Episode Summary:<br /> <br /> <br /> <br /> With the new Karate Kid: Legends movie hitting theaters on May 30, 2025, this episode is a masterclass in how martial arts school owners can harness the buzz to boost enrollments. Stephen Oliver shares his decades of marketing wisdom, including stories from past movie promotions like Enter the Dragon, Power Rangers, and The Karate Kid. Together with Duane and Allie, the conversation explores real-world strategies for creating visibility, foot traffic, and community engagement around the movie release—whether it’s a hit or a flop.<br /> <br /> <br /> <br /> <br /> https://youtu.be/vwTym6L1jro<br /> <br /> <br /> <br /> <br /> Key Takeaways:<br /> <br /> <br /> <br /> <br /> Use the Movie’s MomentumMajor movie releases are marketing goldmines. Parents will be taking their kids to see Karate Kid: Legends, so ride that wave.<br /> <br /> <br /> <br /> Get In Early with Local TheatersBuild relationships with theater managers now. Some will let you set up booths for free—others may require rental through national agencies.<br /> <br /> <br /> <br /> It’s Not Just the Movie—It’s the MessageWhat worked about the original Karate Kid wasn’t just the fighting—it was the philosophy. Use that message in your marketing.<br /> <br /> <br /> <br /> Be Proactive, Not PassiveDon’t just sit at a booth and wait for someone to talk. Have interactive elements (like prize wheels or a ninja mascot) and collect leads actively.<br /> <br /> <br /> <br /> You Don’t Need a Perfect Movie—You Need a PlanWhether the movie is good or bad, it’s a talking point. You can reframe or reinforce the message of martial arts depending on the film’s impact.<br /> <br /> <br /> <br /> <br /> Action Steps for School Owners:<br /> <br /> <br /> <br /> <br /> Contact Your Local Theater This WeekAsk if you can set up a booth opening weekend (May 30–June 2) or even before that with previews. Bonus if you can do a private screening.<br /> <br /> <br /> <br /> Create Karate Kid-Themed Referral EventsPlan events like “Bring a Buddy to the Movies” night, birthday parties, or buddy weeks using Karate Kid themes.<br /> <br /> <br /> <br /> Design Movie-Themed Marketing AssetsUpdate rack cards, social ads, flyers, and banners with Karate Kid imagery and tie-ins. Bonus: Match the color scheme of the movie posters.<br /> <br /> <br /> <br /> Build a Pre-Release BuzzPost on your social media with Karate Kid trivia, throwbacks, or countdowns. Get your students and parents excited.<br /> <br /> <br /> <br /> Train Your TeamPrepare your staff with lead capture scripts, appointment-setting processes, and follow-up systems.<br /> <br /> <br /> <br /> Plan for High VolumeIf your marketing hits, you’ll need systems in place to handle an influx of leads and intros. Make sure your front desk and instructors are ready.
April 16, 2025
In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo deliver a highly practical and motivating conversation around one of the most underused growth strategies in martial arts school ownership: community engagement.<br /> <br /> <br /> <br /> From partnering with local schools and daycares to maximizing field trips, fundraisers, birthday parties, and even Facebook groups — Duane and Allie share how school owners can create visibility, trust, and new student leads by becoming a community asset, not just a business.<br /> <br /> <br /> <br /> They discuss:<br /> <br /> <br /> <br /> <br /> Real-life examples of events that worked (and ones that didn’t)<br /> <br /> <br /> <br /> Tools like Notion and Dropbox for event journaling<br /> <br /> <br /> <br /> How to turn donation requests into marketing opportunities<br /> <br /> <br /> <br /> Delegating outreach without spending a fortune<br /> <br /> <br /> <br /> <br /> If you’re feeling like leads have slowed down or that your school is being overlooked — this episode is your blueprint for turning local relationships into a lead machine.<br /> <br /> <br /> <br /> Key Takeaways from This Episode<br /> <br /> <br /> <br /> 1. Local visibility must be intentional.<br /> <br /> <br /> <br /> Just because your school has been around for years doesn’t mean your community knows who you are. Visibility requires proactive effort and consistent outreach.<br /> <br /> <br /> <br /> 2. Events are opportunities — before, during, and after.<br /> <br /> <br /> <br /> Every event can become a marketing asset. From how you promote it, to how you follow up, to how you document it for future use — don’t leave opportunities on the table.<br /> <br /> <br /> <br /> 3. Use an event journal.<br /> <br /> <br /> <br /> Creating a repeatable system (physical or digital) helps you track what worked, what didn’t, and what to improve for the next time. This reduces stress and increases success.<br /> <br /> <br /> <br /> 4. Hire or delegate outreach.<br /> <br /> <br /> <br /> You don’t need to do it all. Identify someone who enjoys talking to people and give them the responsibility of reaching out to local businesses, churches, and organizations.<br /> <br /> <br /> <br /> 5. Donation requests are lead generators.<br /> <br /> <br /> <br /> Set up a donation request page on your website. Include a form with questions like, “Is this an annual event?” so you can follow up next year. Use the opportunity to get your name in front of more people.<br /> <br /> <br /> <br /> Action Steps for School Owners<br /> <br /> <br /> <br /> 1. Identify five local organizations to contact.<br /> <br /> <br /> <br /> Start with the obvious ones: schools, daycares, libraries, camps, or churches. Reach out with a genuine offer to serve or support.<br /> <br /> <br /> <br /> 2. Create a donation/fundraiser webpage.<br /> <br /> <br /> <br /> Make it easy for people to request support from your school. Offer things like free trials, birthday parties, or self-defense classes as donations.<br /> <br /> <br /> <br /> 3. Build your event journal system.<br /> <br /> <br /> <br /> Whether in a binder or inside Notion, start logging your events, what you did to prepare, how you followed up, and what could be improved.<br /> <br /> <br /> <br /> 4. Delegate the outreach.<br /> <br /> <br /> <br /> Hire a part-time person, offer a commission, or ask a trusted parent volunteer to be your “community connection.” Give them a script and a goal.<br /> <br /> <br /> <br /> 5. Start small but start now.<br /> <br /> <br /> <br /> Pick one local event happening in the next 30 days and commit to being part of it — even if it’s just donating a raffle prize or setting up a booth.<br /> <br /> <br /> <br /> Final Thoughts<br /> <br /> <br /> <br /> Community involvement is not just a nice idea — it’s a powerful, long-term marketing strategy. By becoming a trusted presence in your area, you not only attract students,
April 3, 2025
Episode Overview<br /> <br /> <br /> <br /> In this honest and heartfelt episode of School Owner Talk, Duane and Allie open up about something all martial arts school owners experience—but often don’t talk about: burnout. From feeling exhausted and frustrated to questioning motivation and drive, they dive into what it means to hit a wall and how to keep leading when energy is low and emotions run high. If you’ve ever felt like tapping out, this episode will remind you that you’re not alone—and that there’s a path forward.<br /> <br /> <br /> <br /> Key Takeaways from the Episode<br /> <br /> <br /> <br /> • Burnout is real—and common. Even passionate school owners feel mentally and emotionally spent.<br /> <br /> <br /> <br /> • You don’t have to be 100% to still make a difference. Sometimes just showing up is enough.<br /> <br /> <br /> <br /> • Setting boundaries is essential. Whether it’s around your time, energy, or availability, you need to protect your peace.<br /> <br /> <br /> <br /> • Comparison is dangerous. Judging yourself based on others—especially on social media—can drain motivation and cause self-doubt.<br /> <br /> <br /> <br /> • Delegate and offload. Hand off what you can, especially tasks that drain you the most.<br /> <br /> <br /> <br /> • Mental maintenance matters. Whether it’s a walk, time with family, or a favorite TV show, scheduled downtime helps you recharge.<br /> <br /> <br /> <br /> • Reignite your why. Your purpose can evolve, and reflecting on it can help restore energy and passion.<br /> <br /> <br /> <br /> Action Steps for School Owners<br /> <br /> <br /> <br /> 1. Revisit and redefine your “why.” What drives you now may be different from what drove you five years ago.<br /> <br /> <br /> <br /> 2. Create a reignite list. Write down small wins or tasks that help build positive momentum.<br /> <br /> <br /> <br /> 3. Pick one task to delegate this week. Offload something that drains you.<br /> <br /> <br /> <br /> 4. Schedule your mental maintenance. Block time in your calendar to rest, unplug, and recharge.<br /> <br /> <br /> <br /> 5. Connect with others. Reach out to fellow school owners for support or even start a monthly meetup to talk shop—and life.<br /> <br /> <br /> <br /> Final Thoughts<br /> <br /> <br /> <br /> Being tired doesn’t make you weak. Being frustrated doesn’t mean you’re failing. And losing motivation doesn’t mean you’ve lost your purpose. It means you’re human. And just like any black belt will tell you—progress often comes through perseverance. You’ve got this, and we’re right there with you.
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