Tune in as George Fourie from Martial Arts Media™ covers Marketing Tips and Strategies for Martial Arts Business and School Owners. Get modern ideas from the digital world for lead generation and retention. Guest interviews with successful industry experts.
Martial Arts Media™ Business Podcast
Claim This Podcastby George Fourie
5.0(5 reviews)
169 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇦🇺
37
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality41
Social0
YouTube0
Engagement81
Podcast Overview
Tune in as George Fourie from Martial Arts Media™ covers Marketing Tips and Strategies for Martial Arts Business and School Owners. Get modern ideas from the digital world for lead generation and retention. Guest interviews with successful industry experts.
Language
🇺🇲
Publishing Since
7/29/2016
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37
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality41
Social0
YouTube0
Engagement81
5
Excellent Areas
2
Good Performance
12
Growth Opportunities
excellent
Episode Length
28 minutes
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good
Show Notes Quality
3.0/5
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needs improvement
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Every 21 days
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Recent Episodes
June 7, 2026
55 Years of Martial Arts Business Wisdom with Paul Zadro
Paul Zadro shares 55 years of martial arts business wisdom — from opening his first school at 15, to building 8 IMC centers, to his advice for every school owner: build career paths for your black belts, or they'll leave.
March 3, 2026
How Robbie Built 3 Successful Martial Arts Schools Working 2-3 Days a Week
<p>From multiple martial arts schools to semi-retired: How Robbie built systems that run his IMC martial arts business empire while he works just 2-3 days a week.</p><p><strong>IN THIS EPISODE:</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why Robbie deliberately stopped being "the face" of his schools</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The 5-year instructor-to-owner career path system revealed</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How 80 students earning $2,000/month exposed the #1 business killer</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The conversation that unlocks team freedom: "Do you want this job?"</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Inside Robbie's Level Up Summit with Australia's top martial arts minds</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>"Those who want something find a way, those who don't find an excuse"</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>And more</li></ol><br/><p>*Bring 50 Enrollments Into Your Martial Arts School Every 90 Days Need help growing your martial arts school?<a href="https://martialartsmedia.com/application" rel="noopener noreferrer" target="_blank"> </a><strong><u><a href="https://martialartsmedia.com/application" rel="noopener noreferrer" target="_blank">Watch Training + Take The Assessment</a></u></strong></p>
February 18, 2026
How This Martial Arts School Owner Grew 127K Instagram Followers
<p><strong>168 - The 5A Content System: How This Martial Arts School Owner Grew 127K Instagram Followers</strong></p><p>Alan La from Invincible HQ™, grew to 127K Instagram followers using his 5A Content System,without fancy equipment or viral stunts. In this episode, he breaks down how martial arts school owners can escape the "instructor trap" and create content that actually converts.</p><p><strong>IN THIS EPISODE:</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why the martial arts industry is falling behind in marketing</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why "fly on the wall" content beats produced videos</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The $20 tool that makes the biggest difference</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to turn existing classes into weeks of content</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The 5A Content System (Authority, Access, Applause, Ascension, Action)</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Making martial arts less intimidating through behind-the-scenes content</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>And more</li></ol><br/><p>*Bring 50 Enrollments Into Your Martial Arts School Every 90 Days Need help growing your martial arts school? <strong><a href="https://martialartsmedia.com/application" rel="noopener noreferrer" target="_blank">Watch Training + Take The Assessment</a></strong></p><p><strong>TRANSCRIPTION</strong></p><p><strong>ALAN: </strong>So I literally started on the streets and, you know, really just trying to find enough students to keep the dream alive. And I’ll be honest, like back then, I didn’t have a massive marketing budget. I didn’t have money, pretty much, but I was fortunate enough to be starting my school right when social media was beginning. And I took that as an option. I saw social media was this thing where it gave me the ultimate kind of equaliser with other massive schools that have been established for like decades.</p><p><strong>GEORGE: </strong>Hey, it’s George. Welcome to another Martial Arts Media™ Business Podcast. Today I’m joined with Alan La from Invincible HQ. How are you doing, Alan?</p><p><strong>ALAN: </strong>I’m good. Thank you, George. Just want to say again, thank you for having me on and look forward to see how I can help school owners and coaches.</p><p><strong>GEORGE: </strong>Amazing. So a little bit of context that led to this interview. So I met Alan at one of our <u><a href="https://martialartsmedia.com/155" rel="noopener noreferrer" target="_blank">Partners Intensive events in Sydney</a></u>, and we just had a brief little chat, spoke marketing, spoke ads. It was in between sessions. And then I had a look at Alan’s socials and I was watching some of his Instagram stuff that he was doing. Firstly, if you want to be inspired as a martial artist, Alan’s skill and kicks are just bar none.</p><p>But then together with that, just watching how he packaged everything and then just seeing the amount of mass following that Alan has, I think it was 127,000 followers on Instagram. So to learn here from Alan as what he does as a martial artist, but also from the publishing standpoint and growing a mass audience, which are three skills that you very rarely see together in the martial arts space. So thanks so much for jumping on, Alan.</p><p><strong>ALAN: </strong>Thank you. Thank you for having me. I’m grateful to be here.</p><p><strong>GEORGE: </strong>Awesome. So let’s just, I always like to just start from the beginning. What’s a bit of your background? What got you started in martial arts? And we can go from there.</p><p><strong>ALAN: </strong>Okay. Well, first of all, I’m Alan La and I’m the founder of Invincible Worldwide. And most people see me as the guy...
169 total episodes available
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This podcast updates bi-weekly.
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