Scientist to CEO™ is the marketing and business development podcast for companies built by scientists. Join Jen and Erica as they chat with life science founders and leaders about the exact strategies they used to grow their businesses - plus their own journeys from lab to boardroom. We spare you the deep-dive science and focus instead on tactical marketing and BD success tips you can use to grow your own business as a “Scientist to CEO.”
Scientist to CEO™
Claim This Podcastby Jennifer Andrews & Erica Sosnowski
10 episodes
Updated Inactive
Accepts GuestsHas Sponsors
16
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality32
Social0
YouTube0
Engagement0
Podcast Overview
Scientist to CEO™ is the marketing and business development podcast for companies built by scientists. Join Jen and Erica as they chat with life science founders and leaders about the exact strategies they used to grow their businesses - plus their own journeys from lab to boardroom. We spare you the deep-dive science and focus instead on tactical marketing and BD success tips you can use to grow your own business as a “Scientist to CEO.”
Language
🇺🇲
Publishing Since
8/29/2024
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16
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality32
Social0
YouTube0
Engagement0
6
Excellent Areas
0
Good Performance
13
Growth Opportunities
excellent
Episode Length
32 minutes
Performing excellently!
needs improvement
Publishing Consistency
Every 21 days
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Recent Episodes
March 31, 2025
Disrupting a $7B Market: How This Medtech Startup is Positioned for Global Acquisition
<p>When a billion people suffer from a condition with no real solution, the market isn’t just big—it’s waiting for a breakthrough. That’s exactly what Giancarlo Migliori, Co-Founder and Managing Partner of Tinnitech International, set out to change with a first-of-its-kind tinnitus treatment.</p> <p>In the latest episode, we dive into:</p> <p>✅ The massive $7B market for tinnitus treatment and why it’s been underserved for so long</p> <p>✅ How direct-to-consumer marketing and international expansion are shaping Tinnitech’s growth</p> <p>✅ The role of Big Tech in medtech (and what founders should watch for)</p> <p>✅ Why Tinnitech is seeking an asset acquisition—and what makes an ideal buyer</p> <p>If you’re in healthtech, medtech, or life sciences, you won’t want to miss this one.</p> <p>---</p> <p><span>Connect with </span><span style="color: #16a085;"><a href="https://www.linkedin.com/in/giancarlo-migliori-521987a/" target="_blank" rel="noopener noreferrer" style="color: #16a085;">Giancarlo on LinkedIn</a></span><span> and learn more abou</span><span>t </span><span style="color: #16a085;"><a href="https://tinnitech.com/" target="_blank" rel="noopener noreferrer" style="color: #16a085;">Tinnitech and the Acufree device</a></span><span>.</span></p> <p><span>---</span></p> <p><a href="https://www.jenniferroseandrews.com/">Jennifer Andrews</a>, M.Sc., MBA</p> <p><a href="https://www.linkedin.com/in/jennifer-andrews-msc-mba/"><span style="font-weight: 400;">Follow & Connect With Jen on LinkedIn</span></a></p> <p><a href="https://www.linkedin.com/company/freshleaf-marketing/"><span style="font-weight: 400;">FreshLeaf Marketing</span></a></p> <p><span style="font-weight: 400;">Book: </span><a href="https://www.amazon.ca/dp/1739040201"><span style="font-weight: 400;">Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business</span></a></p> <p><span> </span></p> <p>Erica Sosnowski, B.Sc., MBA</p> <p><a href="https://www.linkedin.com/in/ericasosnowski/"><span style="font-weight: 400;">Follow & Connect With Erica on LinkedIn</span></a></p> <p><a href="https://www.linkedin.com/company/sosnaco/"><span style="font-weight: 400;">Sosna + Co</span></a></p> <p> </p>
March 18, 2025
5 Smart Marketing Strategies to Fuel Your Next Patient Recruitment Campaign
<p>Patient recruitment can make or break your clinical trial - but most teams rely on outdated strategies that don’t work.</p> <p>In the latest episode of the podcast, we sat down with Victoria Donovan, founder and CEO of Clinically Media, to uncover the marketing strategies that drive successful patient recruitment campaigns. Listen in to hear:</p> <p>✅ The biggest mistakes biotech leaders make in recruitment (and how to avoid them)</p> <p>✅ Why a strong marketing approach is just as critical as site selection</p> <p>✅ The 5 secrets behind high-performing recruitment campaigns</p> <p>---</p> <p>About Victoria: As founder and CEO of Clinically Media, Victoria Donovan shares how she founded her award-winning patient recruitment agency that helps biotech companies find and retain patients for clinical trials - and the winning marketing tactics involved in every recruitment campaign. Learn more at <a href="http://www.clinicallymedia.com">www.clinicallymedia.com</a></p> <p>----</p> <p><span style="font-weight: 400;">Learn more about us at lifesciencegrowth.com</span><span style="font-weight: 400;"> or scientisttoceo.com</span></p> <p> </p> <p><a href="https://www.jenniferroseandrews.com/">Jennifer Andrews</a>, M.Sc., MBA</p> <p><a href="https://www.linkedin.com/in/jennifer-andrews-msc-mba/"><span style="font-weight: 400;">Follow & Connect With Jen on LinkedIn</span></a></p> <p><a href="https://www.linkedin.com/company/freshleaf-marketing/"><span style="font-weight: 400;">FreshLeaf Marketing</span></a></p> <p><span style="font-weight: 400;">Book: </span><a href="https://www.amazon.ca/dp/1739040201"><span style="font-weight: 400;">Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business</span></a></p> <p> </p> <p>Erica Sosnowski, B.Sc., MBA</p> <p><a href="https://www.linkedin.com/in/ericasosnowski/"><span style="font-weight: 400;">Follow & Connect With Erica on LinkedIn</span></a></p> <p><a href="https://www.linkedin.com/company/sosnaco/"><span style="font-weight: 400;">Sosna + Co</span></a></p>
March 4, 2025
Skeptics to Supporters: How Early Buy-In Fueled This Medtech Breakthrough
<p>What if getting customer buy-in could catapult you to category leadership? That’s exactly what John Erbey, CEO of Roivios, set out to do in the medical device space—despite early skepticism from ideal customers.</p> <p>In this episode, we dive into how John and his team:</p> <p>✅ Refined their go-to-market approach by engaging early adopters</p> <p>✅ Overcame industry doubts (and purchase objections) with rigorous scientific validation</p> <p>✅ Secured FDA Breakthrough Device Status with a bold regulatory strategy From early objections to strategic pivots, this is a must-listen case study on how to gain early buy-in and convert skeptics into supporters - and customers!</p> <p>--</p> <p><strong>John Erbey</strong> is the founder and CEO of <strong>Roivios</strong>, bringing over 25 years of experience in medical devices and therapeutics. Under his leadership, Roivios developed the <strong>JuxtaFlow® Renal Assist Device (RAD)</strong>, a breakthrough in kidney disease treatment that challenges conventional approaches to kidney filtration.</p> <p>John has played a key role in launching <strong>CardioMEMS™</strong>, shaping EU pricing for <strong>Zetia™ (Ezetrol)</strong>, and driving market strategies for <strong>Vytorin™ and Avandia™</strong>. With a deep understanding of science, strategy, and patient needs, he is committed to delivering innovative solutions that improve healthcare outcomes.</p> <p><strong>Learn more at <a href="https://roivios.com/">https://roivios.com/</a> </strong></p> <p>----</p> <p><span style="font-weight: 400;">Learn more about us at lifesciencegrowth.com or scientisttoceo.com</span></p> <p><a href="https://www.jenniferroseandrews.com/">Jennifer Andrews</a>, M.Sc., MBA</p> <p><a href="https://www.linkedin.com/in/jennifer-andrews-msc-mba/"><span style="font-weight: 400;">Follow & Connect With Jen on LinkedIn</span></a></p> <p><a href="https://www.linkedin.com/company/freshleaf-marketing/"><span style="font-weight: 400;">FreshLeaf Marketing</span></a></p> <p><span style="font-weight: 400;">Book: </span><a href="https://www.amazon.ca/dp/1739040201"><span style="font-weight: 400;">Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business</span></a></p> <p> </p> <p>Erica Sosnowski, B.Sc., MBA</p> <p><a href="https://www.linkedin.com/in/ericasosnowski/"><span style="font-weight: 400;">Follow & Connect With Erica on LinkedIn</span></a></p> <p><a href="https://www.linkedin.com/company/sosnaco/"><span style="font-weight: 400;">Sosna + Co</span></a></p> <p> </p>
10 total episodes available
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- What is Scientist to CEO™?
- How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Information about guest appearances is not available.
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