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Scope Shift

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by Brian Saemann

30 episodes

Updated Daily

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Podcast Overview

Scope Shift is the podcast where digital marketing leaders and agency owners pull back the curtain on what’s actually working in ever-changing digital marketing landscape. Hosted by Brian Saemann, a 16 year agency vet, each episode dives into the pivots, power moves, and “oh crap” moments behind building a successful and profitable marketing team and business. How do you survive your next Scope Shift? Tune in to get some ideas!

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Publishing Since

7/17/2025

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Recent Episodes

October 29, 2025

Mastering PPC: The Skills That Separate Pros from the Pack - Ep 31

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jeff Coleman, Founder of Factor Four Consulting. Jeff has been running Google Ads since 2006, helping small businesses build reliable lead engines that deliver consistent results. With decades of experience, teaching roles at the University of San Diego and UCSD, and a relentless focus on sound marketing fundamentals, Jeff has seen PPC evolve from the wild west days of cheap clicks to today’s complex, high-stakes environment.🎯 What You’ll Learn: ✅ How Jeff turned an early fascination with Google Ads into a 20+ year career. ✅ Why differentiation is the foundation of PPC success—and how to find it. ✅ The role of landing pages in doubling conversions and slashing lead costs. ✅ Why paid search today requires true marketing strategy, not just analytics. ✅ Smart ways to balance short-term wins with long-term campaign growth. ✅ Common mistakes small businesses make when running PPC. ✅ How Jeff sets clear client expectations—and avoids “day two” disappointment. ✅ The skills every modern PPC marketer needs to thrive. ✅ A clever way new marketers can practice PPC risk-free using Google Grants. ✅ What AI and Google’s algorithm changes mean for the future of search ads. 🧠 Guest Spotlight: Jeff Coleman – Founder, Factor Four Consulting Jeff helps small businesses stand out and scale by designing lead generation systems rooted in differentiation, PPC mastery, and long-term strategy. With over 15 years running Factor Four and even longer in digital marketing, Jeff’s clients have stuck with him for more than a decade thanks to results that last. 🔗 Connect with Jeff: Website: <a href="http://factorfour.com">factorfour.com</a> LinkedIn: <a href="https://www.linkedin.com/in/jeffcoleman21">Jeff Coleman</a> 🔍 Topics Covered:<ul><li>Jeff’s journey from corporate marketing to founding Factor Four.</li><li>How PPC shifted from math-driven tinkering to full-funnel marketing.</li><li>Why “family owned” and “great customer service” aren’t real differentiators.</li><li>The art of using customer interviews and reviews to find what makes you unique.</li><li>Setting boundaries in client relationships and pricing PPC the right way.</li><li>Navigating Google’s push toward automation and AI-driven ad formats.</li><li>Predictions for what the search landscape may look like in the next few years. </li></ul>📌 Resources & Links:<ul><li>Factor Four Consulting: factorfour.com</li><li>Learn more about Google Grants for nonprofits: Google Ad Grants</li><li>Connect with Brian: <a href="https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230">Brian Saemann</a> on LinkedIn </li></ul>👍 Like, comment, and subscribe for more conversations with agency leaders and digital marketing pros who share what actually works in the field. #PPC #GoogleAds #DigitalMarketing #AgencyGrowth #ScopeShiftPodcast

October 29, 2025

Empowering Businesses to Achieve Their Goals Through Online Marketing - Ep29

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Michael Fleishner, Founder of Big Fin SEO, host of the Digital Freelancers Podcast, and author of multiple bestselling marketing books, including SEO Made Simple. Michael has helped thousands of professionals grow their businesses through smart, sustainable digital marketing—and brings decades of experience as a corporate marketer turned entrepreneur, speaker, and agency leader. 🎯 What You'll Learn: ✅ How Michael transitioned from corporate marketing to building his own successful agency. ✅ Why the leap from a steady paycheck to entrepreneurship doesn’t have to be “all or nothing.” ✅ Strategies for creating mental space as a business owner to fuel creativity and growth. ✅ The importance of systematizing, hiring, and outsourcing to scale without burnout. ✅ Why knowing your numbers and setting minimum thresholds protects profitability. ✅ How to expand services strategically by meeting client needs without diluting focus. ✅ Why every agency should establish clear margins (and hold the line on pricing). ✅ Insights on leveraging newsletters, books, and podcasts to amplify your personal brand. ✅ The role of mentorship and learning from others to compress time and accelerate success. ✅ How AI is reshaping marketing—and why agencies must lead clients through its adoption. 🧠 Guest Spotlight: Michael Fleishner – Founder of Big Fin SEO Michael is a seasoned entrepreneur, speaker, and bestselling author who has been featured on The Today Show, ABC News, and at national conferences. As the founder of Big Fin SEO, he helps businesses build strong digital footprints through SEO, paid media, and websites that convert. Beyond the agency, he’s passionate about mentoring freelancers and business owners to take control of their own success. 🔗 Connect with Michael: Website:<a href="https://bigfinseo.com?utm_source=chatgpt.com"> Big Fin SEO</a> LinkedIn:<a href="https://www.linkedin.com/in/fleischner"> Michael Fleishner</a> 🔍 Topics Covered:<ul><li>Leaving corporate life and overcoming the fear of entrepreneurship</li><li>How to make the transition from steady paycheck to business ownership</li><li>Creating space in your life to innovate, grow, and pursue passions</li><li>Pricing strategies and protecting profitability in client services</li><li>Expanding an agency’s service offering without losing focus</li><li>The three ways to make money: active hours, team leverage, and investments</li><li>Using books, podcasts, and newsletters to build thought leadership</li><li>The accelerating impact of AI on marketing and business operations </li></ul>📌 Resources & Links: GoBeyond SEO Digital Marketing:<a href="https://gobeyondseo.com?utm_source=chatgpt.com"> gobeyondseo.com</a> Transform your revenue generation with GoBeyond Data:<a href="https://gobeyondseo.com/daas?utm_source=chatgpt.com"> gobeyondseo.com/daas</a> Get a free Google Maps Audit with Archer:<a href="https://audit.archer.gobeyondseo.com?utm_source=chatgpt.com"> audit.archer.gobeyondseo.com</a> Connect with Brian here:<a href="https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230?utm_source=chatgpt.com"> Brian Saemann on LinkedIn</a> 👍 Like, comment, and subscribe for more expert insights on SEO, entrepreneurship, and building a sustainable digital business. #Entrepreneurship #SEO #DigitalMarketing #AgencyGrowth #MichaelFleishner #BigFinSEO #ScopeShiftPodcast

October 29, 2025

Scaling to Nine Figures on Amazon - Ep30

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Duke Kroll, Founder of SellerSlice—an Amazon growth agency built to scale brands, not just “manage” accounts. Duke’s team blends deep e-commerce strategy with operational execution, helping brands push into nine-figure territory on Amazon by dialing in data, systems, and cross-channel momentum. A former private-label builder himself, Duke brings hard-won, firsthand insight—not theory. 🎯 What You’ll Learn<ul><li>✅ The shift from “in the weeds” founder to growth leader: speaking, partnerships, and category focus (beauty + tabletop games).</li><li>✅ Why the biggest wins come from site + social + Amazon working together—and how influencer validation fuels outsized growth.</li><li>✅ The #1 mistake most brands make on Amazon (content stagnation) and why refreshing listings every 6 months matters.</li><li>✅ How to structure Prime Day like a Super Bowl campaign: promos, bundles, creative, off-Amazon traffic, and conversion strategy.</li><li>✅ Operational obsession: building an Amazon “factory floor” that fixes issues fast and ships updates in days, not weeks.</li><li>✅ When to fire a client: spotting toxic scope creep and protecting your team without blowing up relationships.</li><li>✅ Where AI shows up on Amazon today (Rufus, FAQs, listing reads) and why early adopters will win when shoppers catch up.</li><li>✅ Practical paths to nine figures: unique product positioning, relentless content, and disciplined ad + ops alignment. </li></ul>🧠 Guest Spotlight Duke Kroll – Founder of SellerSlice Operator, brand builder, and agency founder. Duke has launched and scaled private-label brands and now leads Seller Slice, where he and his team help companies systematize Amazon growth—from content and ads to logistics and executive-level planning.🔗 Connect with Duke<ul><li>Website: <a href="https://sellerslice.com/">SellerSlice</a></li><li>Email: duke@sellerslice.com</li><li>Event: Co-Create Show (Duke is a judge; investor exposure + brand deals) </li></ul>🔍 Topics Covered<ul><li>From “grind mode” to growth mode: brand positioning, speaking, and tailored service packages.</li><li>Why influencer partnerships (even equity deals) are fast becoming table stakes.</li><li>Signature playbook: diagnose the real bottleneck before proposing the scope.</li><li>Building pipeline: trade shows, authority content, and partner referrals.</li><li>Amazon realities: spaghetti-code backend, why you need a team, and how ops wins.</li><li>Content, conversion, and reviews: the non-negotiables for scaling.</li><li>Prime Day blueprint (July 8–11): holistic plan vs. blanket discounting.</li><li>Agency leadership: boundaries, culture protection, and scalable processes. </li></ul>📌 Resources & Links<ul><li>Seller Slice – Amazon growth for brands ready to scale</li><li>Co-Create Show – Brand + investor showcase (South Carolina)</li><li>Connect with Brian: <a href="https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230">Brian Saemann</a> on LinkedIn </li></ul>👍 If this episode helped, subscribe, rate, and share with a founder or marketer scaling on Amazon.#AmazonFBA #Ecommerce #PrimeDay #InfluencerMarketing #ListingOptimization #AgencyLife #ScopeShiftPodcast

30 total episodes available

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Frequently asked questions

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What is Scope Shift?: Scope Shift is the podcast where digital marketing leaders and agency owners pull back the curtain on what’s actually working in ever-changing digital marketing landscape. Hosted by Brian Saemann, a 16 year agency vet, each episode dives into the pivots, power moves, and “oh crap” moments behind building a successful and profitable marketing team and business. How do you survive your next Scope Shift? Tune in to get some ideas!
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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