Scrappy but Successful [Consultant's Personalities When No One's Watching]

About Scrappy but Successful [Consultant's Personalities When No One's Watching]

This isn't your typical business podcast. It's a business-and-comedy crossover for consultants, fractional CFOs, advisors, and service-based entrepreneurs who are building real consulting businesses. We talk entrepreneurship, make jokes, and actually enjoy the conversation. We start with where our guest came from, dig into the early (often messy) days of their career, and unpack how their personality shows up in their business today — from client relationships and boundaries to pricing decisions and growth strategy. We'll determine whether they're scrappy or sophisticated through a series of fun stories and rapid-fire questions that reveal how they really operate behind the scenes. Along the way, we pull random questions, laugh at corporate nonsense, solve an actual data or analytics problem, and get to know their business in a way they've never described it before. You'll hear real conversations about consulting challenges, scope creep, decision-making, and how data-driven thinking supports smarter business growth. No fluff. No canned answers. Just fun, genuine conversation, with a dash of entrepreneurial lessons you can actually apply to your own consulting business. Because people listen more when you're having fun. And people do business with people they actually like. ABOUT JACK TOMPKINS & PINEAPPLE CONSULTING FIRM Jack (aka "Pineapple Jack") is the host of Scrappy but Successful, a professional speaker, and the founder of Pineapple Consulting Firm. As one of the early Fractional Analysts, Jack brings his clients' data to life with storytelling visuals and impactful insights while adding a sense of humor that makes analytics actually fun. You'll see that fun come through in spades on Scrappy but Successful as he aims to bring out the guest's personality through laughter and stories, while giving listeners some pretty useful takeaways along the way. Head to https://www.pineapplecf.com/ to turn your data into visual, understandable, decision-driving insights.

Publisher

Pineapple Jack

Category

business · business

Language

en

Explicit

No

First episode

19 Feb 2026

Latest episode

4 Oct 2026

Latest episodes

63 episodes in the feed.

1. 

   4 Oct 2026

   62. AI Can't Close Your Deals: Selling Into the Trust Gap with Gus Byleveld

   Gus Byleveld is the founder of The Wondering and a former CEO and revenue operator with 25+ years of experience building and leading B2B tech companies. He started out as an architect in Cape Town, South Africa, moved into technology sales, worked through a run of startups, and today helps CEOs of growth-stage tech companies figure out why growth is harder than it should be before they decide what to change. In this episode, Jack and Gus dig into why a sales process should be built from the buyer journey, how AI is changing the way buyers size up sellers, and why the real gap in modern selling is trust. Gus shares the discovery question he swears by, why marketing, BDR, and customer success teams need one shared goal, and why activity is not quality. And the big question: is Gus more scrappy or more sophisticated? Jack's verdict: a dash of scrappiness, backed by some seriously sophisticated thinking. Chapters: 0:00 Scrappy or sophisticated? Meet Gus Byleveld 2:53 From Cape Town architect to tech sales 8:02 The Wondering and why buyer journey beats sales process 14:40 Leaving corporate for a mobile trading card startup 19:18 Two schools of thought on AI, then and now 24:25 The trust gap in modern selling 27:23 The discovery question: what does your world look like when I solve this? 34:29 One shared goal for marketing, BDRs, and customer success 38:16 What makes you uniquely qualified? The question AI can't outsource 43:03 Get out of the building, and where to find Gus Connect with Gus: LinkedIn: https://www.linkedin.com/in/gusbyleveld/ The Wondering: https://thewondering.net/ Connect with Jack: LinkedIn: https://www.linkedin.com/in/jack-tompkins/ Consulting: https://www.pineapplecf.com AI Analyst Product: https://www.pineappleanalyst.ai/ YouTube: https://www.youtube.com/channel/UCalnj5yLU0ZH9y_tVl1J4ng

2. 

   4 Oct 2026

   61. Hustle to Engine: Building a Sales Machine Beyond the Founder with Matt Lauro

   Is a fractional CRO scrappy or sophisticated? Matt Lauro, founder of Fractional CRO in Charlotte, NC, joins Jack Tompkins to find out. With more than a decade and a half in workforce solutions and recruitment, Matt helps founder-led companies build a sales and marketing engine that scales beyond the founder's own relationships. In this episode, Matt explains why hiring a VP of Sales is usually the wrong first move, how he prices fractional work with a flat monthly retainer instead of by the hour, where his clients come from (about a third each from referrals, LinkedIn, and his website), and why the client side of the bow tie model is the most overlooked part of revenue growth. Along the way: lemonade stands, stamp collections, a nine-year-old's Pokemon card lesson, and a scrappy or sophisticated lightning round. The final verdict: 80 percent scrappy, 20 percent sophisticated. Chapters: 0:00:00 Intro and the scrappy vs sophisticated question 0:01:43 Growing up scrappy: lemonade stands, stamps, and Pokemon cards 0:06:20 What a fractional CRO actually does 0:07:31 Why hiring a VP of Sales is usually the wrong move 0:11:44 Leaving corporate and launching on the side 0:18:31 Pricing fractional work with a monthly retainer 0:23:26 First clients, credibility, and fractional partnerships 0:31:50 KPIs and the bow tie model 0:34:41 Scrappy or sophisticated lightning round 0:42:23 The book and Substack: From Hustle to Engine Connect with Matt Lauro: Fractional CRO: https://www.fractionalcro.org LinkedIn: https://www.linkedin.com/in/mattlauro/ Connect with Jack Tompkins: LinkedIn: https://www.linkedin.com/in/jack-tompkins/ Consulting: https://www.pineapplecf.com AI Analyst Product: https://www.pineappleanalyst.ai/ YouTube: https://www.youtube.com/channel/UCalnj5yLU0ZH9y_tVl1J4ng

3. 

   27 Sept 2026

   60. The People and Process Playbook for CPA Firms with Will Hill

   Will Hill spent 21 years at Thomson Reuters helping build the accounting industry's shift toward advisory services, then left to found Will Hill Consults, LLC, where he coaches CPA firm owners one-on-one at the intersection of people and process. With 25+ years in the industry and hands-on work inside 400+ accounting firms, Will has a rare read on why some firm leadership changes stick and most don't. In this episode, Jack and Will talk about why he refuses to do group coaching, the moment he had to tell two employees their jobs weren't going away even though the software was, how firms make the leap from compliance to advisory conversations, and the scrappy roots (golf-ball hustling included) behind his one-on-one approach today. Chapters: 0:00:00 Intro: scrappy or sophisticated? 0:01:37 Growing up in Flint and selling golf balls for cash 0:04:06 Coaching CPA firms at the intersection of people and process 0:06:18 Why he only coaches one-on-one, never in groups 0:08:12 From janitor and bank teller to 21 years at Thomson Reuters 0:11:38 Asking real questions and earning client trust 0:17:17 Moving firms from compliance to client advisory services 0:20:34 Leaving Thomson Reuters to launch his own consulting firm 0:26:40 Finding his ICP, firing bad-fit clients, staying collaborative 0:35:13 Scrappy vs sophisticated lightning round Will Hill: Website: https://willhillconsults.com/ LinkedIn: https://www.linkedin.com/in/wghill/ Jack Tompkins: LinkedIn: https://www.linkedin.com/in/jack-tompkins/ Consulting: https://www.pineapplecf.com AI Analyst Product: https://www.pineappleanalyst.ai/ YouTube: https://www.youtube.com/channel/UCalnj5yLU0ZH9y_tVl1J4ng

Contact Scrappy but Successful [Consultant's Personalities When No One's Watching]

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.