Empowering the Australian screen industry
Get the latest insight and explore the biggest industry trends from leading industry professionals, as well as interviews with world-class Australian practitioners.
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Feedback can be sent to podcast@screenaustralia.gov.au.
The inside scoop on attention-grabbing film assets from those in the know
In the feature film lifecycle, buyers and distributors are a major partner in building your pathway to market and audiences.
Screen Australia Head of Market & Audience Rakel Tansley joins us as we talk with Bankside Films Sophie Green, Todd Brown and Roadshow Films Edwina Waddy about working with buyers and distributors, what tools and materials you need to be globally competitive, the assets that make buyers and audiences sit up and take notice, and how audience data can inform your market strategy.
In this new Audience In/Sight series, we get the lowdown on the latest trends, data and insights from industry to shape new strategies in the attention ecosystem from those in the know.
19 Aug 2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdre Brennan
Do Australians value local screen and games content? The simple answer is yes. But the way we show our appreciation is more nuanced and unexpected.
Join Screen Australia CEO Deirdre Brennan as she breaks down the key findings from Screen Currency 2026, a landmark piece of research into screen and digital games. It takes a holistic view of the value of Australian screen content, how it is produced, how it is captured and how Australians (and the world) think and feel about it.
Brennan shares Audience, Industry, Economic and Global insights across the production, distribution, discovery and reception of Australian content, and how the Australian screen and games industry can move into the future, including:
How Australians value local content, even if they don't always consume it
Why discoverability is now as important as production
The surprising economic and cultural value of local content
The major growth opportunity of global marketing
What the industry should pursue for long=-term success
She also addresses Screen Australia's priorities going forward and why, despite challenges, she's optimistic about the future for Aussie screen and games creatives.
Head to https://screencurrency.screenaustralia.gov.au to read the full report and case studies.
10 Aug 2026
Transforming your audience into advocates with Kelsey Gamble
From puzzle apps to MMPG, Australians love gaming — and word of mouth from peers, YouTube and socials are the major touchpoints for discovery. Like the screen industry, audience is key and a vital part of building global reach for every studio.
In the second episode of this games series, we sit down with multi-hyphenate Kesley Gamble to explore how important audience and community building are to indie creators and how that can be harnessed for discoverability. Having started in content management at EB Games Australia, League of Geeks and international power-publisher Bethesda Softworks to producing the latest titles with award-winning studios Massive Monster and New Blood Interactive, Gamble shares her insights into the online to real-world opportunities for community building.
We discuss the defining features between community management and marketing, the importance of authentically engaging, knowing what your audience loves and where they are, and how indie game makers — and screen practitioners — can convert audiences to advocates by embracing fandom.
Keen to learn more about the four stages of community engagement? Discover more here: https://www.youtube.com/watch?v=lp_7MteDCS0&t=24s
Don't miss the first episode in the games series, with Umbrella Games Ari Harrison, here: https://www.screenaustralia.gov.au/how-aussie-indie-games-and-screen-are-levelling-up-with-ip/
New to games? Check out the Australian Games Industry Glossary of Terms: https://www.screenaustralia.gov.au/australian-games-industry-glossary-of-terms/
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
7,406,746
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
4.7 / 5
25 ratings
Podcast Authority Score: 70 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
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