January 19, 2026
Your Audience: The Ultimate Market Guide
<p><span class="NormalTextRun SCXW107711708 BCX8">Start the year right with the latest Marketplace intel from Screen Australia Head of Market and Audience Rakel Tansley.</span></p> <div class="OutlineElement Ltr SCXW13336973 BCX8"> <p class="Paragraph SCXW13336973 BCX8"><span class= "TextRun SCXW13336973 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW13336973 BCX8">Throughout the podcast, Tansley gives insight into how the Screen Australia Market and Audience team collates investment data and deal terms to provide an overview of </span><span class="NormalTextRun SCXW13336973 BCX8">the domestic and global marketplace, including how the data </span><span class= "NormalTextRun SCXW13336973 BCX8">is </span><span class= "NormalTextRun SCXW13336973 BCX8">interprete</span><span class= "NormalTextRun SCXW13336973 BCX8">d to </span><span class= "NormalTextRun SCXW13336973 BCX8">ide</span><span class= "NormalTextRun SCXW13336973 BCX8">ntify</span> <span class= "NormalTextRun SCXW13336973 BCX8">trends and develop publicly available resources for producers and filmmakers. She also discusses the rise of direct-to-audience and</span><span class= "NormalTextRun SCXW13336973 BCX8"> the </span><span class="NormalTextRun SpellingErrorV2Themed SCXW13336973 BCX8">micro</span><span class="NormalTextRun SpellingErrorV2Themed SCXW13336973 BCX8">drama</span><span class="NormalTextRun SCXW13336973 BCX8">, the importance of </span><span class= "NormalTextRun SCXW13336973 BCX8">retai</span><span class= "NormalTextRun SCXW13336973 BCX8">ning</span><span class= "NormalTextRun SCXW13336973 BCX8"> IP and non-exclusive term</span><span class= "NormalTextRun SCXW13336973 BCX8">s</span><span class= "NormalTextRun SCXW13336973 BCX8">, the big genre and format hitters from MIPCOM (</span><span class= "NormalTextRun CommentStart SCXW13336973 BCX8">cozy </span><span class="NormalTextRun SCXW13336973 BCX8">crime or family </span><span class= "NormalTextRun CommentStart SCXW13336973 BCX8">co-viewing</span><span class="NormalTextRun SCXW13336973 BCX8">,</span><span class="NormalTextRun SCXW13336973 BCX8"> anyone</span><span class="NormalTextRun SCXW13336973 BCX8">?), filling the gaps in your finance plan, and the top ten </span><span class= "NormalTextRun CommentStart SCXW13336973 BCX8">territories</span><span class="NormalTextRun SCXW13336973 BCX8"> </span><span class="NormalTextRun SCXW13336973 BCX8">buying Australian </span><span class= "NormalTextRun CommentStart SCXW13336973 BCX8">content</span><span class="NormalTextRun SCXW13336973 BCX8">.</span></span><span class="EOP SCXW13336973 BCX8" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW13336973 BCX8"> <p class="Paragraph SCXW13336973 BCX8"><span class= "TextRun SCXW13336973 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW13336973 BCX8">"Considering [Australia is] a very small pool, we land a very large wave internationally," Tansley says. "Screen Australia are in a privileged position that we get to see globally what is happening across the whole distribution landscape</span><span class= "NormalTextRun SCXW13336973 BCX8">,</span><span class= "NormalTextRun SCXW13336973 BCX8"> across all mediums. And we get to see those deal terms, those </span><span class= "NormalTextRun SpellingErrorV2Themed SCXW13336973 BCX8">licence</span><span class="NormalTextRun SCXW13336973 BCX8"> periods, the fees being paid, </span><span class= "NormalTextRun SCXW13336973 BCX8">and </span><span class= "NormalTextRun SCXW13336973 BCX8">expenses being taken, so we can help navigate and help negotiate the best deals to make sure that's fair and reasonable across the board."</span></span><span class= "EOP SCXW13336973 BCX8" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW13336973 BCX8"> <p class="Paragraph SCXW13336973 BCX8"><span class= "NormalTextRun SCXW13336973 BCX8">Further Reading and Resources </span><span class="EOP SCXW13336973 BCX8" data-ccp-props="{}"> </span></p> </div> <div class="ListContainerWrapper SCXW13336973 BCX8"> <ul class="BulletListStyle1 SCXW13336973 BCX8" role="list"> <li class="OutlineElement Ltr SCXW13336973 BCX8" role="listitem" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props= "{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"> <p class="Paragraph SCXW13336973 BCX8" lang="EN-US" xml:lang= "EN-US"><a class="Hyperlink SCXW13336973 BCX8" href= "https://www.screenaustralia.gov.au/funding-and-support/narrative-content-production/sales-and-distribution-support/sales-agents-and-distributors" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW13336973 BCX8" data-ccp-charstyle= "Hyperlink">Sales agents and distributors</span></a><span class= "EOP SCXW13336973 BCX8" data-ccp-props= "{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559740":259,"335559991":360}"> </span></p> </li> <li class="OutlineElement Ltr SCXW13336973 BCX8" role="listitem" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props= "{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"> <p class="Paragraph SCXW13336973 BCX8" lang="EN-US" xml:lang= "EN-US"><a class="Hyperlink SCXW13336973 BCX8" href= "https://www.screenaustralia.gov.au/getmedia/2e6e5aa3-f2ac-4d5d-9d16-095e2c32988f/Checklist-Sales-and-Distribution-agreements.pdf" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW13336973 BCX8" data-ccp-charstyle= "Hyperlink">Checklist when negotiating film and TV distribution deals</span></a><span class= "NormalTextRun SCXW13336973 BCX8"> </span><span class= "EOP SCXW13336973 BCX8" data-ccp-props="{}"> </span></p> </li> </ul> </div> <div class="ListContainerWrapper SCXW13336973 BCX8"> <ul class="BulletListStyle1 SCXW13336973 BCX8" role="list"> <li class="OutlineElement Ltr SCXW13336973 BCX8" role="listitem" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props= "{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"> <p class="Paragraph SCXW13336973 BCX8" lang="EN-US" xml:lang= "EN-US"><a class="Hyperlink SCXW13336973 BCX8" href= "https://www.screenaustralia.gov.au/sa/screen-news/2021/04-22-podcast-marketplace-intel" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW13336973 BCX8" data-ccp-charstyle="Hyperlink">Podcast: How to make marketplace intel work for you</span></a><span class= "NormalTextRun CommentHighlightRest SCXW13336973 BCX8"> </span><span class="EOP CommentHighlightPipeRest SCXW13336973 BCX8" data-ccp-props="{}"> </span></p> </li> </ul> </div> <div class="ListContainerWrapper SCXW13336973 BCX8"> <ul class="BulletListStyle1 SCXW13336973 BCX8" role="list"> <li class="OutlineElement Ltr SCXW13336973 BCX8" role="listitem" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props= "{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"> <p class="Paragraph SCXW13336973 BCX8" lang="EN-US" xml:lang= "EN-US"><a class="Hyperlink SCXW13336973 BCX8" href= "https://www.screenaustralia.gov.au/festivals-and-markets/market-profiles" target="_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW13336973 BCX8" data-ccp-charstyle= "Hyperlink">Market Profiles</span></a><span class= "EOP SCXW13336973 BCX8" data-ccp-props="{}"> </span></p> </li> </ul> </div> <div class="OutlineElement Ltr SCXW13336973 BCX8"> <p class="Paragraph SCXW13336973 BCX8" lang="EN-US" xml:lang= "EN-US"><span class="EOP SCXW13336973 BCX8" data-ccp-props= "{}"> </span></p> </div>