Podcast thumbnail for Search as a Channel

Search as a Channel

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by MarketerFirst LLC

5.0(2 reviews)
26 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

<p>Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.</p>

Language

πŸ‡ΊπŸ‡²

Publishing Since

2/26/2026

1 verified contact email on file for Search as a Channel

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Recent Episodes

Episode thumbnail for Optimizing for the Agentic Web

July 22, 2026

Optimizing for the Agentic Web

What happens when the most valuable visitor to your website is no longer a person? Artificial intelligence is moving from reading the web to acting on it, and sites built only for humans risk becoming invisible. This episode explores how search is shifting from finding options to completing tasks, and why your site's structure now decides whether machines can do business with you. Is your growth model ready for a visitor that never clicks?

Episode thumbnail for The Only Moat Left in Search Is Original Insight

July 14, 2026

The Only Moat Left in Search Is Original Insight

Most content in your category says the same thing, and Google is learning to keep only one version. This episode breaks down the information gain patent and what it takes to be the page that survives.

Episode thumbnail for How Does ChatGPT Source?

July 9, 2026

How Does ChatGPT Source?

Your brand might already be invisible inside ChatGPT, and you would not even know it. Every source it pulls from lands in a hidden trust tier, and most companies never make the cut. This episode breaks down how ChatGPT decides what to fetch, what to cite, and what to ignore, plus the simple fixes that move your pricing and product facts into the tier that actually gets trusted. Where does your brand rank today?

26 total episodes available

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Frequently asked questions

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What is Search as a Channel?
<p>Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.</p>
How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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