See It Built — No Theory. Real Business.

About See It Built — No Theory. Real Business.

See It Built is a podcast documenting how real businesses are actually built — without theory, hype, or hindsight. Hosted by Phil Walker, this show goes behind the scenes of building and scaling service-based businesses, with a strong focus on the cleaning industry. Through a mix of solo episodes and guest conversations, Phil shares what's really happening inside the business: the decisions, mistakes, systems, numbers, and lessons learned while building in real time. Guest episodes feature honest, operator-to-operator conversations with business owners, industry experts, and suppliers, focused on what they've actually done to grow — not what sounds good on paper. If you're building a cleaning or service business and want real-world insight, clarity, and perspective without the fluff, this is See It Built. Powered by www.virpa.ai

Publisher

Phil Walker

Category

business · business

Language

en

Explicit

Yes

First episode

2 Jan 2026

Latest episode

1 May 2026

Latest episodes

18 episodes in the feed.

1. 

   1 May 2026

   Episode 017 - We Added £34,500 Per Year to Our Window & Bin Cleaning Business in 30 Days (April 2026)

   April Business Update - Business update from April 2026, the highs and lows of running a window and bin cleaning business in the UK. ---- Podcast Sponser Powered by Virpa.ai (https://www.virpa.ai/) They help service businesses automate calls, bookings and customer inquiries using AI. ---- Additional Links The window cleaners bible - Window Cleaners Bible on Skool The Bin Guys Skool Group - Check Out The Skool Community - Home Service Business Room Get in touch 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

2. 

   17 Apr 2026

   Episode 016 - Window Cleaning Business Owner Weekly Update

   Weekly Business Update - Business update from this week, the highs and lows of running a window and bin cleaning business in the UK. ---- Podcast Sponser Powered by Virpa.ai (https://www.virpa.ai/) They help service businesses automate calls, bookings and customer inquiries using AI. ---- Additional Links The window cleaners bible - Window Cleaners Bible on Skool The Bin Guys Skool Group - Check Out The Skool Community - Home Service Business Room Get in touch 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

3. 

   10 Apr 2026

   Episode 015 - Starting a Bin Cleaning Business in 2026

   Welcome to April... Business update from the last couple of weeks, more van problems...bin cleaning nightmare first day. ---- Podcast Sponser Powered by Virpa.ai (https://www.virpa.ai/) They help service businesses automate calls, bookings and customer inquiries using AI. ---- Additional Links The window cleaners bible - Window Cleaners Bible on Skool The Bin Guys Skool Group - Check Out The Skool Community - Home Service Business Room Get in touch 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

4. 

   27 Mar 2026

   Episode 014 - Window Cleaning Business Update and Money is in the follow up....

   Cleaning EXPO Day! Business update from the last couple of weeks, I will be at the cleaning expo both Friday and Saturday...come say hello. ---- Podcast Sponser Powered by Virpa.ai (https://www.virpa.ai/) They help service businesses automate calls, bookings and customer inquiries using AI. ---- Additional Links The window cleaners bible - Window Cleaners Bible on Skool The Bin Guys Skool Group - Check Out The Skool Community - Home Service Business Room Get in touch 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

5. 

   13 Mar 2026

   Episode 013 - Creating Multiple Streams of income from your window cleaning business

   Short episode recorded on the road in North Yorkshire. In this episode, Phil jumps on the mic from the van to talk about a simple but powerful idea for growing a window cleaning business via multiple streams of income from the same customer base. When you already have hundreds or thousands of customers, there are huge opportunities to increase revenue with easy bolt on services. He also talks about a new idea being developed for See It Clean that could give clients access to savings, partner deals, and additional services while creating another income stream. A quick episode with some real world ideas you can apply straight away if you run a window cleaning or home service business. ---- Podcast Sponser Powered by Virpa.ai (https://www.virpa.ai/) They help service businesses automate calls, bookings and customer inquiries using AI. ---- Additional Links The window cleaners bible - Window Cleaners Bible on Skool The Bin Guys Skool Group - Check Out The Skool Community - Home Service Business Room Get in touch 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

6. 

   6 Mar 2026

   Episode 012 - Knocking Doors To Grow Your Window Cleaning Business From Thailand

   From knocking doors in the UK to building online businesses in Thailand. In this episode, Phil speaks with Jack...a former UK window cleaning canvasser who packed up his life and moved to Thailand 7 months ago to pursue the laptop lifestyle. Before leaving the UK, Jack built a reputation as one of the most successful canvassers in the window cleaning industry, helping cleaners rapidly grow their rounds through door-to-door sales. Now living in Thailand, Jack runs two businesses online: The Window Cleaner Bible — teaching window cleaners how to canvas and grow profitable rounds. Online Canvassing Services — helping window cleaning businesses generate new customers and build stronger rounds without knocking doors themselves. This episode dives into the reality of canvassing for window cleaners, what actually works when trying to grow a window cleaning business, and how Jack transitioned from knocking doors in the UK to building location independent income online. No fluff. No guru talk. Just a real conversation about sales, mindset, round building and creating freedom in the window cleaning industry. If you run a window cleaning business, pressure washing company, gutter cleaning business or any home service business, this episode will give you practical insight into one of the fastest ways to grow a round. Because sometimes the fastest way to grow your business… is simply knocking on the next door. ---- Podcast Sponser Powered by Virpa.ai (https://www.virpa.ai/) They help service businesses automate calls, bookings and customer inquiries using AI. ---- Additional Links The window cleaners bible - Window Cleaners Bible on Skool The Bin Guys Skool Group - Check Out The Skool Community - Home Service Business Room Get in touch 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

7. 

   27 Feb 2026

   Episode 011 - From 10 Staff to Starting Again: Why Bigger Isn't Always Better in Business

   In this episode, Phil is joined by Liam an electrician who has experienced both sides of business growth. Liam scaled his electrical company to a team of 10 staff, chasing the traditional idea of building a "bigger" business. But after the pressure, challenges and reality of managing a larger operation, he made the tough decision to liquidate and step away. Today Liam runs a smaller, leaner electrical business with two electricians alongside him and has found his happy place. This episode is an honest conversation about growth, ego, pressure and redefining what success in business actually looks like. If you're a window cleaner, electrician, plumber, trade business owner or home service entrepreneur, this one will hit home. ---- Podcast Sponser Powered by Virpa.ai (https://www.virpa.ai/) They help service businesses automate calls, bookings and customer inquiries using AI. ---- Additional Links The Bin Guys Skool Group - Check Out The Skool Community - Home Service Business Room Get in touch 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

8. 

   23 Feb 2026

   Episode 010: Window Cleaning Business Update: Record Week & Something Exciting Is Coming

   Weekly update from inside a growing UK window cleaning business. In this episode, Phil breaks down the first few weeks of February inside See It Clean. From a record-breaking revenue week to van breakdowns, system failures, difficult customer complaints and the real pressure that comes with scaling a home service business. This is a raw, behind-the-scenes look at what it actually takes to grow a window cleaning business in the UK, manage a team, maintain service quality and keep momentum when things don't go to plan. No guru talk. No highlight reel. Just real numbers, real problems and real wins from the trenches. Inside this episode: Our highest revenue week ever as a window cleaning business The reality of scaling a service business with multiple vans Van breakdowns, system issues and operational stress Handling difficult clients and customer complaints professionally What growth actually looks like behind the scenes Lessons from the first few weeks of February A big announcement teased at the end of the episode… 👀 If you run a window cleaning business, pressure washing business, exterior cleaning company or any home service business, this episode will give you a real insight into scaling, systems and staying consistent when things get messy. No theory, just what's actually happening inside a growing UK service business. ---- Podcast Sponser Powered by Virpa.ai (https://www.virpa.ai/) They help service businesses automate calls, bookings and customer inquiries using AI. ---- Additional Links The Bin Guys Skool Group - Check Out The Skool Community - Home Service Business Room Get in touch 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

9. 

   20 Feb 2026

   Episode 009 – Scaling a National Window Cleaning Business

   In this episode of See It Built, I sit down with Ralf from Tidal Cleaning Services to break down the real journey from RH Window Cleaning to building and restructuring a growing a National Window Cleaning company. Tidal Cleaning Services has around 250 Window Cleaners, and 26,000 customers! Get in touch with Ralf Tidal Cleaning Partner ---- Powered by Virpa.ai They help service businesses automate calls, bookings and customer inquiries using AI. ---- Get in touch with the Podcast 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

10. 

    13 Feb 2026

    Episode 008 - Guest Episode With Michael Lynchie From Dirty Windows

    Episode 008 - Guest Episode With Michael Lynch From Dirty Windows We discuss Michael's past business ventures, lessons that he learned along the way and implemented in to his successful window cleaning business "Dirty Windows". This is a real underdog story, Michael has built his business to £10,500 a month in regular window cleaning income in 2.5 years! This episodes proves that anyone can make it with the right support network and the desire to succeed. Get in touch with Michael Youtube - Michaels YouTube Channel ---- Powered by Virpa.ai They help service businesses automate calls, bookings and customer inquiries using AI. ---- Get in touch with the Podcast 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

11. 

    6 Feb 2026

    Episode 007 - First Guest Episode With Ben King from Kings Window Cleaning & Virpa!

    First Guest Episode - With Ben King from Kings Window Cleaning & Virpa! This episode has a very special guest, We discuss Ben's early career and business ventures, lessons he learned along the way, Ben has built a fantastic window cleaning business which is closing in on the £1m Turnover in 2026. And if that wasnt enough hes built Virpa.ai which has recently partnered with Squeegee App which is a huge movement forward for the industry. Every Sunday at 7pm, Ben goes live on his Tiktok for a 2 hours to dicuss all things business and window cleaning. Get in touch with Ben Instragram - Ben King Founder Tiktok - Ben King - TikTok ---- Powered by Virpa.ai They help service businesses automate calls, bookings and customer inquiries using AI. ---- Get in touch 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

12. 

    30 Jan 2026

    Episode 006 - How To Fast Growth In Your Window Cleaning Business

    Weekly Update of building a Window Cleaning Company in the UK and How to Fast track your Personal & Business Growth In this episode, Phil shares what actually happened in the business during the week of 18th January. This episode also covers the importance of surrounding yourself with the right people in business who can help you fast track the growth of your business regardless of your industry or sector. ---- Powered by Virpa.ai They help service businesses automate calls, bookings and customer inquiries using AI. ---- Get in touch 👇 📲 Personal Instagram - Iamphillipwalker (https://www.instagram.com/iamphillipwalker/) 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

13. 

    23 Jan 2026

    Episode 004 - Weekly Business Update (16th Jan)

    Weekly Update of building a Window Cleaning Company in the UK. In this episode, Phil shares what actually happened in the business during the week of 16th January. Two new team members joined the company, while an unexpected pump failure caused disruption on the tools. This episode covers the reality of hiring during growth, dealing with equipment breakdowns, and why progress in a home service business is rarely smooth. No highlights reel — just a real, in-the-trenches update from a growing UK window and gutter cleaning business. ---- Powered by Virpa.ai They help service businesses automate calls, bookings and customer inquiries using AI. ---- Get in touch 👇 📲 Personal Instagram - Iamphillipwalker 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

14. 

    23 Jan 2026

    Episode 005 - Shiny Object Syndrome & Knowing When to Cut Losses in Business

    Shiny Object Syndrome & Knowing When to Cut Losses in Business In this episode, Phil reflects on a recurring challenge while building a UK home service business: shiny object syndrome. He breaks down additional services and ideas the business experimented with along the way — why they seemed like good opportunities at the time, what actually happened in reality, and how spreading focus too thin slowed progress. This episode covers the importance of timing, learning when to cut losses, and why sticking with one core service long enough to let it compound matters more than chasing the next idea. No hype, no hindsight success stories...just an honest look at what didn't work, what it cost, and how those lessons now shape better decisions in the business. ---- Powered by Virpa.ai They help service businesses automate calls, bookings and customer inquiries using AI. ---- Get in touch 👇 📲 Personal Instagram - Iamphillipwalker 💧 Business Instagram - SeeItClean 📧 hello@seeitbuilt.co

15. 

    16 Jan 2026

    Episode 003 - How I Actually Got My First Customers (And What Worked Over Time)

    In this episode, Phil breaks down exactly how he got his first customers, starting with a simple post in local Facebook groups, what didn't work early on, and how trial and error eventually led to a predictable system for generating regular customers. This isn't theory or marketing fluff — just real lessons from building a home service business step by step. Powered by Virpa.ai They help service businesses automate calls, bookings and customer inquiries using AI.

16. 

    16 Jan 2026

    Episode 002 — The Mess, The Wins, and the Reality of the First Week of 2026 as a Window Cleaning Business

    The FIRST solo weekly episode of See It Built, Phil shares a real-time update from the first week of 2026, covering the challenges, disruptions, and wins that come with running a home service business. From frozen systems and staff sickness to hiring new team members and building SOPs, this episode is an honest look at the day-to-day reality of growth. Powered by Virpa.ai They help service businesses automate calls, bookings and customer inquiries using AI.

17. 

    16 Jan 2026

    Episode 001: How See It Clean Actually Started

    This episode is the real starting point. Phil shares how See It Clean began — from being furloughed during COVID and searching for a recession-proof business, to buying a van, landing the first customer, and quickly realising the job was harder than it looked online. He walks through the early mistakes, the first winter panic, merging with Josh, and the simple decisions that helped the business move forward — including why putting prices on the website became a turning point. There's no strategy breakdown in this episode. Just the real story of how it started and the foundations everything else was built on. Powered by Virpa.ai They help service businesses automate calls, bookings and customer inquiries using AI.

18. 

    2 Jan 2026

    Episode 0 — Introduction to See It Built

    See It Built — No Theory. Real Business. This is the introduction to See It Built, a podcast documenting how real home service businesses are built — in real time. Hosted by Phil Walker, the show follows the journey of building a home service business in the UK, focused on window and gutter cleaning. Through honest solo updates and conversations with other operators, the podcast explores what business owners have actually done, what they're doing now, and how decisions are made day to day. There's no hindsight, no hype, and no polished success stories — just real insight into building, running, and scaling home service businesses. Episode one dives deeper into why this journey is being documented publicly and what stage the business is really at today.

Contact See It Built — No Theory. Real Business.

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.