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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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Yes, this podcast regularly features guests.

#seen

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by Sked Social

33 episodes

Updated Daily

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Podcast Overview

#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.

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Publishing Since

11/3/2025

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Recent Episodes

July 14, 2026

Data-Led Social and the Power of Content with Kim James

Most brands don't have a content problem. They have a recognition problem. In this episode of #seen, Lach Bradford sits down with <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/kim-elizabeth-james-19216376/" target="_blank">Kim James</a>, founder of <a rel="noopener noreferrer nofollow" href="https://buildwedge.com" target="_blank">Wedge</a>, to unpack why the brands winning on social aren't posting more, they're building content people come back for. Kim shares how one content series grew a client's account from 42 to nearly 1,600 followers in just six weeks, why data should shape creativity (not replace it), and how becoming known for one thing beats trying to appeal to everyone. They also dive into rebuilding an agency from scratch, recovering from burnout, packaging services to scale, and why strategy is still the one thing you can't afford to skip. If you're a social media manager, marketer, founder or creator looking to build content that actually compounds, this one's for you. #seen is proudly brought to you by <a rel="noopener noreferrer nofollow" href="https://skedsocial.com" target="_blank">Sked Social</a> — the social media management platform built for teams who want to plan, collaborate, approve and publish content without the chaos. New episodes every Wednesday.

June 30, 2026

Angus Clark on Building Brands People Actually Believe In

<h2>In this episode</h2>Most brands run their content backward. They over-polish the comments and under-think the posts. Angus Clark, founder of brand-strategy microagency Create a Frontier, makes the case for the opposite and shows what changes when you do. We sat down with Angus to get into how he thinks about the boundary between craft and honesty in a brand's content. He came up through indie publishing in Melbourne (he published over 200 writers before starting his own microagency for values-led founders), so he has spent his career inside the question of what makes writing worth reading. His answer is sharper than most. It is also a directive: polish the posts, rough up the comments.In this conversation, we get into:<ul><li>The comment strategy reversal: where the craft belongs and where the honesty belongs</li><li>Why deleting a comment is the worst decision a brand can make</li><li>The Laura Acosta ChatGPT plugin moment, and what it cost to use it</li><li>Why "it's not this, it's that" became a cliché the moment AI absorbed it</li><li>Long-form on LinkedIn, the capital-gains-tax post that blew up, and why saves are a better metric than likes</li><li>The farm-kid frame on brand decisions: just make the call</li></ul><h2>Three things you'll take away</h2><ul><li>A specific behavior change in your comment box this week</li><li>A reframe on what AI should and shouldn't write for you</li><li>A worth-reading test you can apply to your last 30 posts</li></ul><h2>About the guest</h2>Angus Clark is the founder of Create a Frontier, a brand-strategy microagency for values-led founders, mission-driven brands, and community builders. Before that, he ran independent publishing and open-mic events for Melbourne writers and published over 200 authors. He thinks about brand the way a writer thinks about a sentence: every word earns its place or it doesn't. Find Angus on LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/angus-clarkwriter/" target="_blank">https://www.linkedin.com/in/angus-clarkwriter/</a>Proudly brought to you by <a rel="noopener noreferrer nofollow" href="https://skedsocial.com" target="_blank">Sked Social</a>.

June 24, 2026

30 Lessons from 30 Episodes

Lach talks about the 30 lessons from 30 episodes of the #seen podcast. You can read the article <a rel="noopener noreferrer nofollow" href="https://skedsocial.com/blog/30-lessons-from-30-episodes-of-seen-the-podcast" target="_blank">here</a>. This podcast is proudly brought to you by <a rel="noopener noreferrer nofollow" href="https://skedsocial.com" target="_blank">Sked Social</a>. Start your FREE 14 day trial now.

33 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is #seen?: #seen by Sked Social is where social media finally gets real.

Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity.

Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook.

From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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